Online Marketing Podcast

 In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way.   You don't have to have all the knowledge and expertise from the start.   You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.   In this episode, we are talking with Ad...

When is the best time to launch your own membership course? Right now! – is the most likely answer.   A lot of people reach a bottleneck while preparing to launch their own membership course, waiting to get all their ducks in a row. But perfectionism can be your worst enemy.   In this episode of our Mastermind Series, we are discussing how to overcome perceived obstacles, how to make the...

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly.    Resources: ●  Make It a Membership -   a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.   Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.   We are discussing why it is more important to get your membership started than aiming for perfection, how...

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.   In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

You're putting together your membership, you have a great idea, you’re almost ready to do it… Now I want you to promise me something… I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, bu...

In this episode of our Mastermind Series, we are discussing how you can create a monthly payment plan for a long-term commitment and how to avoid half-hearted members taking up your time and energy. Resources: Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the r...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

A lot of people try to perfect their offers and overanalyze everything before they put their memberships out into the world. But the most important step is to just take action and get out of your comfort zone. Not like a mile out of your comfort zone. It's just a couple of inches that can make all the difference to start creating a membership that will truly change lives. In this episode, we are t...

Finding the right price point for your membership can be tricky.   In this episode of our Mastermind Series,, we are discussing what to consider when you are creating your pricing strategy.   The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve. Resources Online Mark...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Online Marketing PodSqu...

 Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

 In this episode of our Mastermind Series, we are discussing how to get more engagement in your Facebook groups by building personal relationships and how to avoid creating roadblocks by overdelivering. We also talk about why up-leveling your onboarding process can save you and your members’ time while enhancing their overall membership experience. Resources Top Membership Niches Guide - Grab...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

And a lot of times we don't see the value in things that we are passionate about and do really well.   It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.   In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how...

Feeling burnt out at some point is very common amongst membership creators.   But instead of just starting a new program and completely shutting down your old membership, there is an alternative: “The Dimmer Switch”   In this episode of our Mastermind Series, we are discussing how to slowly transfer your existing members to a new, more sustainable membership while still giving those who...

Not every decision that you make in business is permanent.  You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you...