Online Marketing Podcast

What we put out is what we're going to attract. This is so true when it comes to our list-building activities. Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested...

How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this episode, we are talking about how to attract the right audience that is perfectly aligned with your off...

 Build your email list 365 days a year. Always be list-building. Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year. Now of course that might not be the vanity metric that you want. But wouldn't you rather have a s...

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.  And then they get a list of people that aren’t really that interested in their main product/service offering.  In this epis...

 One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-...

Don't treat everybody the same. Don’t put them all on the same email list. Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience. And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want to segment them out so that yo...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

List building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things. Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people. Focus on building your lis...

You worked hard to create your email list but only see low conversion rates? On top of that, your customers only show up when you offer something for free?   This is a very common problem many marketers face these days.   But a lot of times, we are the ones that actually groomed our subscribers into expecting only free things from us.   “100% of the people will reject the offer that...

How can you keep members while they are going through financial hardships?   In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.   We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards...

Many marketers cast a huge wide net and try to appeal to everybody.   But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.   In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Resources: Online Marke...

 What do people have to say about the Membership Experience Bonus? Well, here’s some feedback from people that have gone through our bonus program. These are real people that have seen success and are now sharing their experience. And remember, we are here to help you too! We hope that you join us for the Membership experience bonus at https://membershipexperiencebonus.com/ We can’t wait to s...

 What do people have to say about the Membership Experience Bonus? Well, here’s some feedback from people that have gone through our bonus program. These are real people that have seen success and are now sharing their experience. And remember, we are here to help you too! We hope that you join us for the Membership experience bonus at https://membershipexperiencebonus.com/ We can’t wait to s...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

 Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.  Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.  You'll hea...

Do you need a perfect website and a great sales page before you start your membership?   In this episode, we are discussing which free tools you can use to get your membership started right ahead while minimizing your expenses and still charging what you deserve. Resources: Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building,...

Don’t let hesitation hold you back! I work with a lot of entrepreneurs who are really excited about starting a membership, but they’re also a little bit hesitant. They're afraid that they're going to make the wrong decision. “What if I build it in a way that doesn't make sense?” “What if I make something that people aren't really that interested in?” I want to give you permission today to understa...