Online Marketing Podcast

How much content should you share in your free groups without giving away too much? In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships. Resources:   Adaptive Inner Circle - The Adaptive Inner Circl...

Good content takes time. But it doesn’t have to be heavy! In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning. Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intenti...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience. Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction...

A lot of us feel weighed down when it comes to content creation. We can easily get overwhelmed and paralyzed by trying to come up with new content constantly. In this episode, we are sharing our top tips on how to make content creation much easier and lighter for you, while ensuring that your content follows a long-term strategy that is intentionally guiding your audience to your offers. Resources...

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

A lot of people are trying to create content in real-time every day But when you try to create things on the fly without a  proper plan, you usually end up with bad results because you're rushing around. You're not giving it the time it deserves. Also, you are feeling that pressure. In this episode, we are sharing our top-secret weapon to create content for list building. This will help you t...

 In this episode of our Mastermind Series, we are discussing the benefits of low-priced or even free introductory training before your membership to position yourself as an expert, build desire and indoctrinate your audience. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a m...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing. What are they already talking about? What are they already sha...

Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list. Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win,...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

 Stop treating everybody like a number; go back to having conversations.  This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impa...

Have you ever had a launch that just didn’t go quite right?  Maybe there was some sort of misalignment with the list building. Maybe you didn’t have the right audience that was ready to hear your offer?  In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.  Resources: Online Marketing PodSquad: Our Excl...

Do your research! Research is the first step before you get started with building your lead magnet but it's often a step that people skip over. It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good. Don’t make that mistake. Do your research first, fi...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not...

In today’s episode, we are discussing how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research and what mistakes to avoid. Resources: Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!   Online Marketing PodSqu...

Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point. That destination or endpoint is the product or service that you're guiding people to. It’s the offer you're going to make. The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attr...

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer. In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and natural...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people...

 In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space.  Resources: Online Marketing PodSquad: Our Exclusive Community where...

 Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things. Then those freebies end up pulling in the most random people. Now here’s the thing, do you really want to email somebody that is not potentially the right person that w...