Online Marketing Podcast

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.   Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this. It's dea...

The common mistake that people go through when launching is to over-deliver. They get really excited and want to give value. So they give their audience everything that they got. They overwhelm their audience with so much information that they are probably not ready to make that buying decision. They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your...

In this episode, we are talking with Amy Small about her journey from a traditional business, selling physical products in stores, to taking her niche to the online space. She shares the difficulties she encountered in the traditional market and online market and how being true to herself helped her through those struggles. We are also talking about how in a creative business, the outcome of every...

What’s the most common mistake that people make during a launch? They over-teach and over-deliver content. They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desir...

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The worst part is that most people don't even realize that they self-sabotage by overdelive...

The key to a successful launch is to have a plan. Make sure to map out all the steps that you’re going to take from start to finish to really give your audience an awesome buying experience. Work backwards from your launch mechanism, whether it's a challenge or a webinar, to the kind of content that you're gonna put out to the communications that you're gonna have. And when you really map all of t...

Launches can be a lot of work.  They add pressure to our lives and to everything else that we're doing in our business already. There are a lot of moving parts to it which can take a lot of mental energy.  So just give yourself some grace during this timeframe that you don't have to have it all figured out. And leave some space because most things take longer than you think it's going to...

As experts, we live with whatever our service is every day. It's nearly a hundred percent of what we're thinking about for our business. But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today. So what we need to do is create a runway of awareness. We need to create desire, curiosity, and excitement. We need to...

We recently recorded an exclusive training with our mentor and friend, Jeff Walker. We were able to ask questions about launching when someone has virtually zero people in their following or on their list.  His insight on this is priceless. In this episode, Jeff is sharing how he started with an email list of 19 people without marketing-, sales-, or entrepreneurial experience, to influence bi...

In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people. Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alco...

Stop trying to get all the things perfect before you launch. I'm giving you permission to launch imperfectly. Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace. We don't need it to be perfect. We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow. So...

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision. Resources:   Adaptive Inner...

There are many things you can do to exponentially grow your next launch.   In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself. Resources Adaptive Inner Circl e - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for o...

What exactly should you say to your audience as you're going into your launch? To understand what topics are really gonna resonate with them, you have to dive into their world. What are their pain points, their daily struggles, their aspirations, and their wins, big and small? Try to really get to know your audience and speak into topics that are relevant to them. You’ll build deeper connections,...

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully. If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right? What you would do is create excitement, anticipation...

You don't need thousands of people in your launch.  You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show...

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time. And by keeping tho...

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”...

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them natura...

How can you keep members while they are going through financial hardships?   In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.   We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards...

The key to clear communication is segmenting your list. And what that means is really just separating your main email list into different buckets on how they might have found you. Because as you do this and you have different lists with different people,  you can have different kinds of conversations with them. This is going to really allow you to connect with them at a deeper level and reson...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well. The mental game is more important than the strategies, the tactics, or the statistics. No matter if it's a great la...

A lot of people get freaked out with all the moving parts to a launch. But don't feel like you have to do all the things that others are doing for your launch right out of the gate. Know that each launch that you do is going to get better and better. Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience. And for every new lau...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an online entrepreneur, Anne co...

When it comes to launching, not all lists are created equal.  Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, b...