Online Marketing Podcast

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. In this episode, we are sharing our top tips to build your launch list with...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

Sometimes we tend to over-complicate the process that is meant to convert our audience into customers. But the truth is, that having too many webinars, challenges or courses before your launch might confuse your audience and decrease your conversion rate. In this episode of our Mastermind Series, we are discussing how you can effectively guide people into an informed buying decision through a simp...

In this episode of our Summer Remix Series, we are discussing how to get more engagement in your Facebook groups by building personal relationships and how to avoid creating roadblocks by overdelivering. We also talk about why up-leveling your onboarding process can save you and your members’ time while enhancing their overall membership experience. Resources Online Marketing PodSquad: Our Exclusi...

In this episode of our Summer Remix Series, we are discussing how to attract an audience to your groups and challenges by giving real value that leads to micro-commitments and engaging your followers in a way that creates desire and fear of missing out. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an onli...

In this episode of our Summer Remix Series, we are discussing VIP memberships.   ·      How you can set your high-level offers apart from your basic memberships ·      How to avoid adding too much to your VIP offers that will eventually overwhelm you      ·      How much access to offer ·      How to protect your most...

Do you need a perfect website and a great sales page before you start your membership?   In this episode, we are discussing which free tools you can use to get your membership started right ahead while minimizing your expenses and still charging what you deserve. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, b...

In this episode of our Summer Remix Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers. Feeling burnt out at some point is very common amongst membership creators.   But instead of just starting a new program and completel...

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming. In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time. Resources Online Marketing PodSquad: Our Exclusive Community where we t...

Feeling burnt out at some point is very common amongst membership creators.   But instead of just starting a new program and completely shutting down your old membership, there is an alternative: “The Dimmer Switch”   In this episode, we are discussing how to slowly transfer your existing members to a new, more sustainable membership while still giving those who want to continue in your...

A lot of us go out and try to convince strangers to come into our new offers.   But the first transaction from a new customer is always the hardest thing to do, especially when we don't have the offer tuned in.   In this episode of our Summer Remix Series, we are discussing who you should target first for your next launch, old or new clients and why. Resources Online Marketing PodSquad:...

Not having any testimonials for social proof, can stop many marketers from launching their membership. In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers. Resources A...

Most of us have hard drives full of lead magnets that we downloaded but never opened. The messaging of your lead magnet can be the key to your client.    In this episode, we are discussing how to create lead magnets that speak to your audience.    We are talking about common mistakes like overwhelming your audience by packing too much into your lead magnet, using expert languag...

In this episode of our Summer Remix Series, we are discussing how to find the right deliverables and price point for your membership.   When it comes to deliverables, a common mistake is the “more is better” mentality.   We are talking about  ·      finding out what your audience is actually looking for ·      how to create a content library of delivera...

Starting a group-coaching program can pose many questions, such as:   ·      How many members should you accept before the quality of your program will suffer? ·      How do you maximize the value of deliverables without sacrificing too much of your time? ·      How much access should you offer for your members?   In this episode of the Summer...

In this episode of our Summer Remix Series, we are discussing the pros & cons of having a Facebook group, how to avoid grooming freebie seekers, how to use them as a tool to build a loyal community, how to get better results with less energy and less effort, and how to lead your members from a free group to your paid programs.  Resources Online Marketing PodSquad: Our Exclusive Community...

Keeping your audience’s attention and avoiding overwhelm during group coaching calls can be quite challenging.   In this episode of our Summer Remix Series,  we are discussing how you can structure your calls to create more focus, build deeper relationships between group members and increase the perceived value of your deliverables. Resources Online Marketing PodSquad: Our Exclusive Comm...

In this episode of our Summer Remix Series, we are sharing from our own personal experience how building a group of like-minded people can create new customers for you and how you can find fulfillment on a deeper level by giving to your community, even if some had outside training in other membership programs.  Resources Online Marketing PodSquad: Our Exclusive Community where we talk all thi...

In this episode of our Summer Remix Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.  We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid stayin...

Should you be starting your membership even if you don’t have everything set up 100%?   In this episode of our Summer Remix series, we are discussing how to launch your membership the right way.    Managing expectations, avoiding disappointment by overpromising and creating surprising bonus content will make sure that your initial members are satisfied.  Resources Online Market...

Welcome to our Summer Remix series where you get to experience Paul & Melissa and their mastermind brainstorming and sharing different ideas on marketing & sales. Enjoy!  In this episode, we are discussing different ways to increase engagement in your group.    From running challenges and creating engaging questions to enhancing the experience of your group members through c...

In this episode of our Summer Remix Series, we are discussing effective, yet subtle ways to find out what your audience’s pain points are, what kind of transformation they are looking for and how to get to the emotional root of their objections. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online cours...

Small offers, such as mini-courses, can be very effective lead magnets. In this episode of the Mastermind Series, we discuss how to create an attractive mini-course that creates desire and guides your audience to sign up for your membership. Resources Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, s...

Q: How do you get the right people to buy your offer? A: You need to begin with the end in mind! Before you even start to talk about your offer and present it to your audience, it's really important that you warm them up by talking about things that are interesting to them, create some curiosity and make sure that it's directly related to your offer. This is where that proper alignment comes in to...

Are you making this mistake? When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer. Through your messa...