Online Marketing Podcast

Get paid to build your email list. When we go and acquire something, when we consume something, we're expected to pay, right? But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric. That's something that's measurable for a lot of influenc...

In this episode, we are talking with Amy Pearl, a successful B2B business coach, about how she's navigated the online world, taking courses and programs that are specifically designed for B2C and applying them to the B2B world, where she thrives and continues to serve her clients. We are also talking about a new era in the business world where people are looking for a sense of purpose, value, and...

 In this episode of our Mastermind Series, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads.  Resources Adaptive Inner Circl e - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coa...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.  So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily,...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience. Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in...

I want to give you permission to launch. Put your promotion or your offer out into the world! Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.” Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not nec...

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses. We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the...

Not having any testimonials for social proof, can stop many marketers from launching their membership. In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers. Resources A...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it.  You really want it to do well, and it can get very emotional at times.  But the important thing is that you’re putting yourself out there, which is what most people do not do.  That is a big accomplishment, congratulations! So don’t...

Create a feedback loop on anything and everything that you do in your business.  Because there's gold in the feedback and that's where people are constantly improving. You’ll get insights like: Why did things in your launch work well and what needs to be improved?  Why did people buy from you and why did others decide not to? This will show you what you can tweak and twist for your next...

A launch has a lot of moving parts, and a lot of different things are happening all at one time. It's very easy to get overwhelmed and forget how things were happening at each phase of your launch. So, don't forget to do a launch debrief every time you launch. It allows you to really reflect on how your launch went from start to finish. Not just the period of the launch itself but everything that...

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following. Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches. We are also tal...

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment. But don't discount those “non-buyers”. You already influenced those individuals, you gave value to them and they are at the peak emotional state with you. It just wasn't the right time or the right financial situation. Keep on nurturing those relationships after your launch. Because those...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

The time right before your launch can be very valuable to create last-minute conversions. In this episode of our Mastermind Series, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches,...

When it comes to that part where you're presenting your offer, before you get started, just take a deep breath and really take your time with this. This is an opportunity for your audience to learn a little bit more about how your paid offer can really help them.  And it all starts with you just slowing down a little bit.  Talk about the value that your people will experience with your o...

When it comes to the point in our launch where we present our offer, we need to take the time and space that it needs to truly present it properly. Instead of rushing through it, stumbling over words, and thinking of this part negatively, we need to become better communicators. We need to become better at presenting our opportunity to our audience. This is your chance to really help people obtain...

It's time for you to shift your mindset and think about selling as serving.  This means that you are not just selling when you are presenting your offer but during your whole launch.  As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision. This is an opportunity for you to really share how your offer...

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author,  about her journey of starting a business around her uniqueness in a foreign country.  Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitud...

A lot of us think that there are two different parts to a launch: There's the serving side and then there's the selling side. And the interesting thing is, the entire thing is both, at the exact same time. Selling is a process that means the entire launch, series, or webinar. Understand that as you are giving and providing value, you are selling at the same time. During your entire launch, you are...

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need to make of what you though...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else. Your audience wants a chance to get to know you. They wanna connect with you. And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer. So just show up. Show up as yourself. Resources...