Online Marketing Podcast

We often make the mistake of over-teaching during our launches.  While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.  Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.  When they see new possibilities for themselves and experience...

When you’re feeling stressed or overwhelmed in your business, always remind yourself: There is probably an easier way to do things.  So don’t get bogged down by past decisions and commitments that no longer serve you.  Look for solutions and systems that already exist to make your life less stressful.  It's probably a method, a process, a system that you can buy into, or a person wh...

As entrepreneurs, we often feel pressure to get things perfect the first time.  But the truth is, we learn and improve by repeating our efforts.  Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.  Rather than chasing perfection, focus...

Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose. In this episode, we discuss how to build a successful challenge launch by starting with the end in mind.  This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that offer.  It’s also key to avoid...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

In this episode, we pull back the curtain on our highest-converting challenge launch.  We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.  By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.  The key is to not strive for p...

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer. Resources: Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle...

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.  But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.  That's why beginning with the end in mind is key.  So with any launch or promotion that you have, take a moment to think about...

Stop comparing other people's wins to your progress. You're not in a race with anyone else. A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post. But what you don’t see is all the work, energy, trials and tribulations that they went through to get there. Remember, success isn't an overnight phenomenon.  It's...

When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future.  It's our job to educate our audience and show them what is possible. So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side.  Help them...

As entrepreneurs, we can often be guilty of waiting until the last minute to launch our challenges and offers. This usually leads to a stressful, disorganized launch that doesn't perform as well as it could. In this episode, we share how mapping out your challenge launch in advance helps avoid this scenario. The first step is determining where you want to take your audience - what's the overall vi...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.  But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board.  Yes, it's okay to ask for help.  Building a team of talented individuals around you is the key to unlocking your full potential and go...

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your p...

How do you maximize the final days before your launch and convince people to sign up for your offer? In this episode of our Mastermind Series,  we are discussing how to maximize the time right before your launch. From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the li...

An upcoming launch can create anxiety and fear for many people.   When you have something that you truly believe in and are excited to share with the world, self-doubt and the imposter syndrome can be your worst enemy.  In this episode of our Mastermind Series, are sharing ways to work with your fear, how to dig to the root of it and how to shift your perception to view fear as a positiv...

Launch challenges can be an effective way to funnel your audience into a paid membership.   In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join , and successfully convert during the launch.   It is all about engaging with your audience in the right way during the challenge that will k...

 In this episode of our Mastermind Series, we are discussing how to maximize the use of freebies, how to avoid creating a list of people that only want your giveaways and how to find the right strategy that specifically works for your audience.   Many people view freebies through a negative lens. It’s a polarizing issue with strong opinions for and against giving something away for free....

For many people, Facebook ads are like a slot machine. You never know the outcome. In this episode of our Mastermind Series,   we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much. Resources: Adaptive Inner Circle - Adaptiv...

Managing Facebook groups can be dreadful and time-consuming.   In this episode of our Mastermind Series, we are discussing strategies to minimize the time you have to invest with maximum results.   It all starts with a mindset shift you need to make to look at your Facebook groups as lead magnets.   We are also talking about how to build momentum before you start your group, to have...

In this episode of our Mastermind Series,  we are discussing where to find your future customers, how to find out and address their most important issues, and how to attract your dream clients to grow your list with quality subscribers. Resources: Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership s...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space. Resources: Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month exp...

Share with your audience.  You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!  Share all that you know, and you know an awful lot.  Don't take that for granted! Resources: Adapt...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking with Mariana Henniger, EMMY-winn...