Online Marketing Podcast

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your...

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me.  I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we ha...

We're creatures of habit. We'd like to do things a certain way.   Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.   But let’s face it: one thing is consistent.. and that is CHANGE!     There are those who are paralyzed by change and those that lean into it and take...

In this episode  of our Mastermind Series, we are discussing what you should be looking out for when starting your membership: What deliverables to include How to avoid overwhelm How to make exclusive membership content available to the general public without devaluating your program How to avoid grooming freebie seekers instead of paying members How to convert one-off clients into monthly pa...

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business. I know for some it's not your favorite thing, but it's critical to understand what's working and not working.  Start with evaluating just one part of your launch. Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't. Then...

The key to a successful launch is to imperfectly launch.  Get started now, even if you're not ready.  Put your offer out into the world and get real feedback from your audience. Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.  Launch your first version and see how your audienc...

You've got this!  I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.  But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward! Launch that promotion. Share your message. Get in front of your audience and test...

After working hard on your challenge launch, it's time to take it to the next level through scaling.  In this episode, we discuss why looking at your numbers will help you to see what's working and not working.  Review the data from your launch to determine what needs adjusting or eliminating for next time.  This helps create an effective process you can repeat.  Start by evalu...

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make inc...

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that allowed us to learn and get better...

Sometimes, all we want to do is give, give , give. But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.  In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experi...

When it's time to launch, show up for your audience. Get plenty of rest and go into launch day with a mindset of serving your audience. It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience. Give them quick wins and show them what's possible. Answer questions, be helpful, and give them a glimpse into the transformation yo...

Stop hiding your offers! Selling isn't "dirty" or selfish.  Selling is serving. You're guiding people toward the solution they need. So instead of surprising people with your offer at the last second, be transparent from the beginning. And seed your offer throughout your launch. Let people know you have an amazing offer coming so they can get excited about the possibilities.  This helps...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.  But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they...

Once you've filled your challenge, the real work begins in delivering it.  In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed. Making the trainings in your launch digestible and giving your audience quick...

Stop over-teaching in your launches. Give value, but not so much that they don't need anything else from you.  Your launch should create desire, not satisfy it completely. Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.  Give them a taste of your value, but hold enough back that they want more.  Help them see what’s...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.  While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.  When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need...

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time. But other times, webinars can be too time-consuming and ineffective. In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen c...

Don't be afraid to promote to your audience—you're not bugging them, you're helping them! It can feel like you're being annoying when you send that extra email or do an additional Facebook Live. But the truth is, people are distracted and busy. They need the reminder about that amazing opportunity or offer you have for them. Your audience needs to know how you can help them transform their lives a...

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion du...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

Keep your challenge simple! When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out. Instead, focus on one small win each day. One simple step. One idea. One piece of progress. And celebrate each victory, no matter how small. If you lead peo...

In this episode, we dive into how to make challenge launches more effective for your audience.  As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.  The key is to keep things simple by focusing on one small win or task per day that people can accom...

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time. Resources Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create fin...