Online Marketing Podcast

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful...

When it comes to pricing models for your membership, from annual to quarterly to monthly, you can find many different opinions on what’s the “right way” to go about it. The truth is: there are no rules or one single gold standard. In this episode of our Mastermind Series, we discuss what you should consider when setting up your payment plans to attract the right audience that works for you and wha...

 How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook...

Memberships are a win-win for both, business owners and clients.   In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.   While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help the...

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake. The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to wan...

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In this episode, we are discussi...

Free challenges typically have much higher participation rates but lower conversion rates. Paid challenges are often the other way around because many people are not willing to pay for challenges. In this episode of our Mastermind Series, we are looking into a third, hybrid option that combines the best of both approaches without confusing people. It’s one single challenge but different levels of...

 Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where...

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned? Well, guess what you need to do then? Track and measure your results, specifically your conversions. 100% of people that see your ads aren’t going to click on the link. So, there's a ratio ther...

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

One of the key pieces of being successful in marketing is having an open mind. Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me. All these different things, all these beliefs that we have about our business...

Change is constantly happening in marketing.   In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course...

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”. Well, I don’t want that to happen to you! When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it. As human beings, we are pretty s...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.   In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Resources: Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!&nb...

In this episode of our Mastermind Series, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month...

Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the worl...

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time. They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there. That isn’t going to work. You can't rep...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

A lot of us have products and services that we would like to sell to our audience immediately.    But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.   In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Resource...

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they ar...

None of us like change.    We'd like to do things the same way we've always done them because it's predictable and reliable.    But if we don't adapt to some of these changes that are happening in marketing, especially as marketing shifts and evolves, then we’ll be left behind.    In this episode, we are discussing how to shift and adapt to changes by keeping an open...

In this episode of the Mastermind Series, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership. Resources Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to...

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer. Instead, let it get you excited! Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it. T...

Are you following a recipe when it comes to your marketing or are you randomly putting things in? Marketing is a process. A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results. Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it. That'...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...