Online Marketing Podcast

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free! Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement. I'm going to have you sit back and think about this... Of course, we want to attract and brin...

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision. Resources Adaptive Marketing Prog...

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships. In this episode of our Mastermind Series, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Resources:   Adaptive Inner...

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt. Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else? There are still buyers in the market that want our thing and every ti...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Marketing Prog...

Give yourself grace! You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that y...

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or...

In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way.   You don't have to have all the knowledge and expertise from the start.   You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.   In this episode, we are talking with Adrienne...

When it comes to engagement in our social media groups, many of us think that more is better. But actually, quite the opposite is true. Sometimes we end up sabotaging community engagement by over-delivering or other habits that stop conversations instead of encouraging them. In this episode of our Mastermind Series, we are discussing what to avoid when engaging with your communities in your groups...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they h...

The biggest fear of many people is to feel tied down and restricted by their own memberships   They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.   In this episode, we are discussing ho...

When it comes to marketing and attracting clients, stop reinventing the wheel! There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing p...

List building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things. Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people. Focus on building your lis...

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change. In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point. We are also talking about how you can handle various currencies to avoid confusing members from di...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

Are you throwing spaghetti at the wall waiting for something to stick? In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind. I'm all about putting yourself out there, getting it going, getting it started, so...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Resources Online Marketing Podcast - where we he...

Have you ever been in one of those relationships where you got friend-zoned? Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers. What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically...

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Resources: Make It a Membership - a program sh...

If you want to get your membership started right ahead and with no initial costs, Facebook groups are a popular option. In this episode of the Mastermind Series, we are discussing how to run a membership in a Facebook group, how to structure your content and posts to avoid confusion, and why you should already plan ahead to eventually up-level your membership to another platform to protect your ti...

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world. The way to get that is to give people the time. Listen and connect. Stop treating everybody like a number. Don't scale to fail. Don’t build your list, instead build your connections....

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it! Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you. On the other hand, there are people in the world right now that want your expertise, that want what you put out...