Online Marketing Podcast

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience. We can be that positive influence, we can be that leader, we ca...

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully. If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right? What you would do is create excitement, anticipation...

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.  Resources: 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online...

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking. If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world. We need to reprogram ou...

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.  And then they get a list of people that aren’t really that interested in their main product/service offering.  In this epis...

Many marketers cast a huge wide net and try to appeal to everybody.   But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.   In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Resources:   Adapt...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it...

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.   But it’s really not about the vanity metrics at all.   It's about the connection with your audience and really understanding their pain points and their language.   In this episode, we are discussing how you can attract the right audience for you a...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them. Resources: Anatomy of a High Converting Offer - the key pieces of a high converting offer that lead...

In this episode of our Mastermind Series, we are discussing VIP memberships.   ·      How you can set your high-level offers apart from your basic memberships ·      How to avoid adding too much to your VIP offers that will eventually overwhelm you      ·      How much access to offer ·      How to protect your most sc...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here. We actually only put one offer at a time in the marketplace....

You're putting together your membership, you have a great idea, you’re almost ready to do it… Now I want you to promise me something… I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, bu...

What we put out is what we're going to attract. This is so true when it comes to our list-building activities. Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested...

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, a...

How much content should you share in your free groups without giving away too much? In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships. Resources:   Adaptive Inner Circle - The Adaptive Inner Circl...

Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing. What are they already talking about? What are they already sha...

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience. Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction...

If you want to be productive, you need to stop multitasking! Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up. Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it'...

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated. But content creation doesn't have to feel that heavy. In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and o...