Online Marketing Podcast

Good content takes time. But it doesn’t have to be heavy! In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning. Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intenti...

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”. But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop What we always have to keep in mind is that marketing is all bout testing. That’s why we really need to pay attention to the feedback loop. It will help us in...

 You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little...

When it comes to marketing and sales, a lot of people fail to attract the right people.  Then the people in their audience are not ready, willing and able to purchase when they do make an offer. Then what happens?  They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what they do can help, but something...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

A lot of people get freaked out with all the moving parts to a launch. But don't feel like you have to do all the things that others are doing for your launch right out of the gate. Know that each launch that you do is going to get better and better. Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience. And for every new lau...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations! So don’t forget to give you...

You don't need thousands of people in your launch.  You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show...

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time. And by keeping tho...

What’s the most common mistake that people make during a launch? They over-teach and over-deliver content. They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desir...

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your p...

In this episode of our Mastermind Series, we are discussing ways to attract people to your challenge by defining a clear and tangible result and distinguishing yourself from your competition in your messaging, as well as through Facebook ads by focusing on the right audience. Resources:   Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owne...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. You nee...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Resources: Anatomy of a High Converting Offer - the key pieces of a h...

What is the number one highest converting headline? The truth is, there isn’t one . There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action ! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feed...

What is the perfect ads budget?   The answer might surprise you: It’s limitless.   When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.   In this episode, we are discussing how to create multiple transaction points and consistent inc...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members.   In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an online entrepreneur, Anne co...

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”...

So many entrepreneurs fail when building an audience.   In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them. Resources: Ninja Targeting Research Guide   -  one of our top super-secret ninja knowledge tricks t...