Online Marketing Podcast

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-keep-content-creation-stress-free/ Resources:  Grab your free Time-Saving Content Creation Tips PDF to create more engaging cont...

Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with...

As experts, we live with whatever our service is every day. It's nearly a hundred percent of what we're thinking about for our business. But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today. So what we need to do is create a runway of awareness. We need to create desire, curiosity, and excitement. We need to...

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put o...

One of the key pieces of being successful in marketing is having an open mind. Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me. All these different things, all these beliefs that we have about our business...

When it comes to marketing and sales, a lot of people fail to attract the right people.  Then the people in their audience are not ready, willing and able to purchase when they do make an offer. Then what happens?  They really get frustrated, overwhelmed, and confused and feel let down. They put their heart and soul into everything. and they know that what they do can help, but something...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.   In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-getting-the-results-you-want/ Resources:  Ads Challenge - Sign up f...

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart. From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online busi...

Memberships don’t need to be complicated. One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort. I want to remind you that a membership does not have to be complicated. In fact, some o...

If you want to be productive, you need to stop multitasking! Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up. Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it'...

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt. Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else? There are still buyers in the market that want our thing and every ti...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain. But all of this didn’t stop Anne Lafollette to pivot and start all over. Although she never envisioned herself as an online entrepreneur, Anne co...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer. In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and natural...

No doubt, a great onboarding process is the key to building a great relationship with your members. Because that moment, right after the purchase, is the most vulnerable moment for your clients. They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver. In this episode of our Mastermind Series, we are discussing how you can create an...

Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience. We can be that positive influence, we can be that leader, we ca...

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or...

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic. In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-...

Give yourself grace! You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that y...

You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have. “My ideas not good enough.” “I don't sound smart enough.” “I’m not as educated as other people.” I want to remind you that you are special and you are worthy! The skills and experience you have could re...

How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this episode, we are talking about how to attract the right audience that is perfectly aligned with your off...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership. In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences. Resources:  Adaptive Inner Circle - The Adaptive In...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.  But when launching a challenge or promotion, less teaching is more. Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on. In your launch, give your audience small wins to open their eyes to what's possible and why they...