Online Marketing Podcast

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works. But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results. As you grow as...

Stop hiding your offers! Selling isn't "dirty" or selfish. Selling is serving. You're guiding people toward the solution they need. So instead of surprising people with your offer at the last second, be transparent from the beginning. And seed your offer throughout your launch. Let people know you have an amazing offer coming so they can get excited about the possibilities. This helps them make an...

You've got this! I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant. But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward! Launch that promotion. Share your message. Get in front of your audience and test the waters....

Once you've filled your challenge, the real work begins in delivering it. In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed. Making the trainings in your launch digestible and giving your audience quick wins...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

In this episode, we dive into how to make challenge launches more effective for your audience.  As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.  The key is to keep things simple by focusing on one small win or task per day that people can accom...

How much content should you share in your free groups without giving away too much? In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships. Resources: Adaptive Marketing Program - Adaptive Marketing Program...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any poin...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

In the market, you will hear often that you got to be an expert before you can put something together.  But there is another way.   You don't have to have all the knowledge and expertise from the start.   You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.   In this episode, we are talking with Adrienne...

Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing. What are they already talking about? What are they already sha...

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that allowed us to learn and get better...

In this episode of our Mastermind Series, we are discussing how to create effective email marketing. From coming up with content ideas to nurturing your audience and naturally leading them to your offers without taking up all your time. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well. The mental game is more important than the strategies, the tactics, or the statistics. No matter if it's a great la...

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put o...

Put your promotion or your offer out into the world! Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.” Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be...

In today’s episode, we discuss how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research. Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/ Find the ful...

There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works! Instead...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize...

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play big...

I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action. Here's the thing, when you take the action and you get...

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”...

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client....

Memberships are a win-win for both, business owners and clients. In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income. While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve r...