Online Marketing Podcast

In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches. Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com Find the full show notes her...

There are some questions that we get asked a lot when it comes to content creation... “What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?” Content creation certainly can seem heavy when you don’t have a plan. I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help y...

A lot of us think that the offers we put into the market are permanent and set in stone.   But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.   We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.   In this episode, we are talking with Dayna Abraham about how she was a...

In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online busine...

Do you want to make a bigger impact? Then you need to listen in. The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis. Now, w...

6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are t...

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

Not every decision that you make in business is permanent. You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wante...

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but ins...

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership. And then they freeze and lose momentum. In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator. He is sharing his inspiring journey, how he overcame his perfectionism, his fears an...

How do you maximize the final days before your launch and convince people to sign up for your offer? In this episode of our Mastermind Series, we are discussing how to maximize the time right before your launch. From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”. R...

I’ve seen this happen a lot throughout my years in business. People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in. But while they're focused on those current customers and serving people, they stop doing what they did to attract...

Community. It’s something we all crave, isn’t it? We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins! I’m fact, one of the reasons I love memberships so much is the communit...

What is the number one highest converting headline? The truth is, there isn’t one. There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedba...

After working hard on your challenge launch, it's time to take it to the next level through scaling. In this episode, we discuss why looking at your numbers will help you to see what's working and not working. Review the data from your launch to determine what needs adjusting or eliminating for next time. This helps create an effective process you can repeat. Start by evaluating one element of you...

Embrace your mistakes! Celebrate them and learn from them. This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward. You took that step. And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you we...

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business. We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time. And by keeping tho...

Facebook Pixel is a powerful tool to understand and strategically target your audience. In this episode of our Mastermind Series, we are discussing how Facebook Pixel works, how you can use it for different audiences, and why you should be installing it on your Website right now, even if you are not using it yet. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive op...

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter wh...

You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little bit mo...

A lot of people get freaked out with all the moving parts to a launch. But don't feel like you have to do all the things that others are doing for your launch right out of the gate. Know that each launch that you do is going to get better and better. Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience. And for every new lau...

A lot of us get caught up in perfectionism. We have to have our membership programs done perfectly. Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted. In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putti...

You need to make more offers! Would you like to know one of the number one thing that has helped me become successful over and over again? It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an of...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

Launch challenges can be an effective way to funnel your audience into a paid membership. In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch. It is all about engaging with your audience in the right way during the challenge that will keep them focuse...