Online Marketing Podcast

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses. We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end? It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people...

Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things. Then those freebies end up pulling in the most random people. Now here’s the thing, do you really want to email somebody that is not potentially the right person that would e...

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch. There is a mental shift that you need to make of what you though...

The key to a successful launch is to imperfectly launch. Get started now, even if you're not ready. Put your offer out into the world and get real feedback from your audience. Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission. Launch your first version and see how your audience responds. The da...

In this episode, we discuss our most effective method for product launches: challenges. Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them. As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your p...

You're the boss of your business so you get to decide what it looks like and how it feels. I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do. But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a...

Free challenges typically have much higher participation rates but lower conversion rates. Paid challenges are often the other way around because many people are not willing to pay for challenges. In this episode of our Mastermind Series, we are looking into a third, hybrid option that combines the best of both approaches without confusing people. It’s one single challenge but different levels of...

Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer. Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer. It’s about creating the opportunity of seeing what is possible, that they can themselves do this. It's dealing wi...

What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.  This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.  In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion du...

Not every decision that you make in business is permanent. You have the power and ability to change things as you want. Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things. I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wante...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase...

In this episode of our Mastermind Series, we are discussing how to attract new clients to commit to long-term memberships (even if they are higher priced) and how to create client relationships that will last a lifetime. Creating consistent expectations and deliverables throughout your various memberships is key to guiding your clients from trial periods to different forms of memberships. Resource...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment. But don't discount those “non-buyers”. You already influenced those individuals, you gave value to them and they are at the peak emotional state with you. It just wasn't the right time or the right financial situation. Keep on nurturing those relationships after your launch. Because those...

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you. Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video f...

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward. Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make incremental pro...

In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people. Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alco...

In this episode of our Mastermind Series, we are discussing VIP memberships. · How you can set your high-level offers apart from your basic memberships · How to avoid adding too much to your VIP offers that will eventually overwhelm you · How much access to offer · How to protect your most scarce resource – your time Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusiv...

When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future. It's our job to educate our audience and show them what is possible. So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side. Help them envision the...

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what d...

Begin with the end in mind! If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things that you're fearing, the things that are stopping you from wanting to create a membership. Yes, I'm giving you permission. You do not have to do the things that you're afra...