Online Marketing Podcast

Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.  Say yes more.  Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there. While others hesitate, keep making progress. Double down on what's working. Do more of what separates you. Just start taking action and make inc...

Stop over-teaching in your launches. Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely. Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what’s possible, then mak...

“Can I actually make this into a membership?”  This is a question we've been hearing a lot lately.   That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.    In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership. Find the full show n...

Create a feedback loop on anything and everything that you do in your business.  Because there's gold in the feedback and that's where people are constantly improving. You’ll get insights like: Why did things in your launch work well and what needs to be improved?  Why did people buy from you and why did others decide not to? This will show you what you can tweak and twist for your next...

The “Like” factor is something that often gets overlooked by online entrepreneurs. While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is. But ultimately, people hit buy because they like a person. In this episode, we are talking with Mariana Henniger, EMMY-winn...

In this episode, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode...

Keep your challenge simple! When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out. Instead, focus on one small win each day. One simple step. One idea. One piece of progress. And celebrate each victory, no matter how small. If you lead peo...

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience. But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward. That's why beginning with the end in mind is key. So with any launch or promotion that you have, take a moment to think about where you want to...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.   In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires. Find the full show notes here: https://player.captivate.fm/epi...

Be your own best customer. Now, what do I mean by that? If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service. We want to e...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.  Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment. In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers. Find the full show notes here: https://onl...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places - creating a daily routine of giving value to your target audience - and creating relevance while paying attention to social cues in the online space. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusi...

Don't be afraid to promote to your audience—you're not bugging them, you're helping them! It can feel like you're being annoying when you send that extra email or do an additional Facebook Live. But the truth is, people are distracted and busy. They need the reminder about that amazing opportunity or offer you have for them. Your audience needs to know how you can help them transform their lives a...

We often make the mistake of over-teaching during our launches.  While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.  Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.  When they see new possibilities for themselves and experience...

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever...

So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phas...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs. And the only way to make your people really believe in themselves and their abilities is through progress and small wins.  When they achieve little victories along the journey, their mindset starts to shift.&n...

Have you ever had a launch that just didn’t go quite right?  Maybe there was some sort of misalignment with the list building. Maybe you didn’t have the right audience that was ready to hear your offer?  In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

When you’re feeling stressed or overwhelmed in your business, always remind yourself: There is probably an easier way to do things. So don’t get bogged down by past decisions and commitments that no longer serve you. Look for solutions and systems that already exist to make your life less stressful. It's probably a method, a process, a system that you can buy into, or a person where you can outsou...

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business. I know for some it's not your favorite thing, but it's critical to understand what's working and not working. Start with evaluating just one part of your launch. Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't. Then look...

Stop comparing other people's wins to your progress. You're not in a race with anyone else. A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post. But what you don’t see is all the work, energy, trials and tribulations that they went through to get there. Remember, success isn't an overnight phenomenon. It's the re...

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE! There are those who are paralyzed by change and those that lean into it and take advantage of the new opportu...

Let’s talk about the content squeeze! This might be a new concept to you or maybe you’ve heard it before... A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy. And the great news is, this works no matter what your content modality is. Whether it’s a video, pod...