Online Marketing Podcast

Resources:  Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. Adaptive Marketing Program -...

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant impro...

Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you are promoting your launch to. Find the full show notes here: https://onlinemarketingpodcast.com/the-best-...

The common mistake that people go through when launching is to over-deliver. They get really excited and want to give value. So they give their audience everything that they got. They overwhelm their audience with so much information that they are probably not ready to make that buying decision. They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your...

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists. But the majority of those people are not buyers. In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that...

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal. In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive...

What we put out is what we're going to attract. This is so true when it comes to our list-building activities. Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested...

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking. If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world. We need to reprogram ou...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

And a lot of times we don't see the value in things that we are passionate about and do really well. It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do. In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources. Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips Find the full show notes here: https://onli...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully. If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right? What you would do is create excitement, anticipation...

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it? What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?” This is your chance to reprogram that questi...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

In this episode, we‘re talking about how to create a successful challenge launch. It’s all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to the...

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that y...

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.   But it’s really not about the vanity metrics at all.   It's about the connection with your audience and really understanding their pain points and their language.   In this episode, we are discussing how you can attract the right audience for you a...

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Resources: Adaptive Marketing Program...

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it! Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you. On the other hand, there are people in the world right now that want your expertise, that want what you put out...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

One of the coolest things about having a membership is that you get to design it how you want! A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships. Forget about those expectations. Memberships come in al...

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism. And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex. The worst part is that most people don't even realize that they self-sabotage by overdelive...

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world. For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources. You nee...