ONLINE MARKETING FOR DOCTORS PODCAST

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs.     If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better.      McDonalds is not the one that sells the tastiest burgers but they sell the most, are...

This morning, I read an article on Forbes magazine and saw these interesting stats…    “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%.   The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.”    So don't spend 5 ...

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING.    In this podcast, I’m showing you the One Move To Take To Increase T...

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.      While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice.   Now we all know how i...

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.    In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide”  ...

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed  “Three Ways to Grow Your Medical Practice in a Scalable Way ”     This is part of our special Covid Suc...

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”    – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.    This is what I have been finding... many busin...

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these?  Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever!  In this podcast, I’m showing you the 7 Step Patient Generation System to get more patient...

I created a video called  An Uphill Battle – It’s Coming, Are You Ready?   when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.      It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practi...

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?     In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.   You can develop a plan and get your team to start in as little as one hour.   PS: R...

I’ve been questioning myself for a long time…    If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?   One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives?   This life-improveme...

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals?   Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success?  So, what is it that makes these people the way they are?   It comes down to this: MOMENTUM. ...

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings.    People in medical do not perceive themselves as sales people.   If you hire a receptionist who is doing everything administrative and has no sales...

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.    In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”    This is part of our...

New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures.  And more so, how to handle the various objections that prospects throw at them during their sales process.  I get asked quite often…”What is the hardest objection?”, and what I tell them, is tha...

Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S.  Bureau of Labor Statistics )    As you probably know, this year marks OMD 9th year anniversary.     We are thrilled to have been able to thrive over the last 9...

My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.” Have you asked yourself this question… “How Can I Generate Thousands of Visits From My Referral Partners?”🤩 Have you leveraged your referral network to drive more patients to your clinic? In this new OMD TV Show episode, I’ll show you some creative ideas f...

Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.)   Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment.   Sound familiar?   If your big ambition often turns into big overwhelm, this OMDTV is a must watch. You’ll learn a simple 4-step process to help...

I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.   And...

In this episode, we have as special guest Mr. James Nadin, the owner and managing director of Crown Clinic – Australia’s leading hair transplant clinic. We discussed with him how to build a brand that can stand up against the biggest competitors in your niche.   James and his wife Ilka founded Crown Clinic 20 years ago, but it’s still growing incredibly fast, with a 50% growth rate over the last 5...

In this special episode, we have a special guest on our OMD TV show Ms Christy Xuan -the young, successful female clinic owner and entrepreneur who founded Lumiere Beauty Clinic. Christy founded Lumière Beauty Clinic around 3 years ago and it’s been growing incredibly fast ever since, with over 20 staff members (including doctors, surgeons and beauty therapists), achieving an annual growth rate of...

In the medical profession, a prescription without a diagnosis is malpractice. But in a sales environment, what I see far too often is prospects given sales pitches without getting a proper diagnosis.      Think about how this works in a doctor’s environment; you might go in and see a doctor and they typically start off with “So tell me what's brought you in here today?”, and they pull out their pe...

“Umm, can I speak to my partner and get back to you later?” How often do you or your practice manager hear this from a prospective patient? When it comes to high valued procedures, there is typically a third party involved. It could be a husband or wife - it doesn’t matter; it is whoever that 3rd party is that your prospect keeps referring to when they say something like; “I'm going to need to spe...

The biggest problem facing clinic owners, or entrepreneurs, is getting their potential future patients or clients to discover that they even exist. Every year, tens of thousands of businesses start and fail because entrepreneurs don’t understand this essential skill: the art and science of getting prospective traffic.  Simply waiting for people to come to you is not an effective strategy.     If y...

“Umm, I need to think about it and get back to you later.” How often do you or your practice manager hear that from a prospective patient? No matter what services you're selling, the “I need to think about it” objection is typically going to be one of the most dominant objections that will keep coming up, especially if you are dealing with self-referring patients or you are selling high-valued pro...