ONLINE MARKETING FOR DOCTORS PODCAST

Tired of running Facebook and Instagram ads that don’t deliver quality leads? Feeling like you’re just throwing money at campaigns without seeing the results you need? Here’s the hard truth: most social media ads fail—not because they’re a bad idea, but because they’re not executed properly. In this episode, we’ll reveal: ✔️ The top reasons your ads aren’t hitting the mark ✔️ The most common mista...

What if the biggest opportunity to grow your medical practice is hiding in plain sight? 🚀 Every day, prospective patients search online for solutions your clinic offers. But without the right strategies, they may never find you. In this episode, we’ll reveal: 👉 How SEO puts your practice in front of the right patients. 👉 5 unmissable benefits of SEO for medical clinics. 👉 Real examples of prac...

Feeling drained as a clinic owner? In this episode, we’re revealing 9 essential disciplines to help you: Allocate energy where it matters most. Avoid burnout. Boost productivity and focus. These insights are drawn from the EOS Life framework, used by leaders worldwide to align vision, achieve goals, and stay energised. What You’ll Gain: Learn to think long-term and stop sweating the small stuff. D...

Business is a numbers game.   It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.   So are your numbers up to date?   If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of e...

Do you know the numbers driving your practice’s success? 📊 Many business owners overlook this – until it’s too late.   Not tracking your key business metrics can lead to: - Decisions based on incomplete data. - Undetected profit leaks in your processes. - Missed warning signs of fraud or financial errors.   In this week’s episode, “4 Numbers You Need to Know for a Successful Practice,” we’ll cove...

I’m assuming you have read the book 'Rich Dad Poor Dad'?   I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.       In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned by the author of the book, that you are current...

Have you ever wondered “What are the qualities that well running practices have?”    In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice.    Having these good business qualities, will not only provide you with a foundation for growth and success, but also will help you navigate the many challen...

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends.   Why not get that feeling more often? It’s totally possible.      This is something absolutely critical that you need to fully integrate into your medical marketing.   Everybody thinks th...

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients.   In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we explore the different ways AI-powered tools can r...

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever.   This means that the way clinics present their products, services and communicate with their patients or clients also needs to change.   In this episode, we are loo...

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator, but you would be sorely mistaken. Converting cons...

Hello and happy new year!!  Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice.   This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best strategies and tactics to grow their clinics f...

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that you wanted to run your practice at a successful l...

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway.    That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year and we know what’s likely to gain prominence i...

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.   I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share.   Every night, I could feel the cold, high-pitch...

re you unhappy with the small number of doctors referring to your practice?  Or,  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?  • Are you unhappy about the quality of referrals doctors are sending you?  • Are these referrals inconsistent, sometimes slow and often non-existent?    In this episode, I’m going to talk ab...

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.  Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.  That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s n...

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism.    Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, there are some changes that might impact your...

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How To Generate More Predictable Revenues. Thank you f...

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.    In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice”      If you’re thinking about scaling up you...

Would you like to charge twice as much as your competitors with the same amount of patients?  In order to do that you need to attract Affluent Patients.   This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues.  And what does it mean to you in terms of time, money, and energy spent focusing on the requirements of only 100 p...

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.   Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.   It’s easy to miss what’s not working when you have your hands full and are focused on yo...

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.     As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is:    “It’s not...

Have you ever questioned yourself?    How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?       If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   ...

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.      How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.      In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% o...