ONLINE MARKETING FOR DOCTORS PODCAST

Are enquiries coming in, but bookings are not following? This is one of the most common — and most misunderstood — problems medical clinics face today. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong explains why this issue is rarely a marketing problem and almost always a system problem. Patients are enquiring. They are interested. They are even filling out forms. But somethi...

In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia. In just three years, he scaled from a single-surgeon setup to a nine-surgeon, multi-disciplinary clinic — without relying on aggressive marketing or shortcuts. Instead, he focused on something most clinic owners overlook: Building the infrastru...

Medical tourism is no longer a fringe trend — it’s a global, highly competitive industry. Each year, more than 1.5 million people travel to Turkey for medical procedures, with hair transplants and cosmetic surgery driving a significant share of that volume. Istanbul alone is home to over 1,000 hair transplant clinics, alongside hundreds of cosmetic and plastic surgery clinics — all competing aggre...

Search is changing again — but this time, it’s not just another algorithm update. In this episode of OMD TV & the OMD Podcast show, Huyen Truong breaks down what SEO and AI-driven search will look like in 2026, and why traditional ideas of rankings, clicks, and traffic are no longer enough for medical practices. AI search engines are now interpreting, summarising, and answering patient questio...

In today’s episode of the OMD TV & Podcast, we’re diving into the most critical element of your clinic’s website: your home page. This often-overlooked page is crucial for converting visitors into patients. Did you know that 53% of mobile users will abandon your website if it takes more than 3 seconds to load? A slow homepage could cost you valuable patients right from the start. But more than...

 In this episode, Huyen reveals the core characteristics and systems that the highest-performing medical practices consistently implement — regardless of their specialty, size, or country. You’ll learn: Why elite clinic owners know their numbers intimately How the right patient coordinator can dramatically increase procedure bookings What high-performing clinic websites always include Why social m...

Most doctors and surgeons spend their entire careers stuck in the Technician role — diagnosing, treating, operating, and “doing the work”… with little time to actually build the clinic they dream about. In this episode, you’ll learn: 🔹 Why surgeons and doctors naturally get stuck as Technicians And why this creates burnout, plateaus, and inconsistent growth. 🔹 What it really means to think and a...

 Are you tired of answering the same questions at every consultation? Do you find that prospective patients “go away to think about it” and never return? In this episode of the OMD TV & Podcast Show, Huyen reveals why the secret to faster conversions isn’t pushing harder—it’s educating smarter. You’ll learn how high‑quality, pre‑consultation education turns curious browsers into confident book...

Most clinics think the only way to get more patients is by spending more on ads. But here’s the truth: you don’t need a bigger ad budget to grow — you just need to convert more of the enquiries you’re already getting. In this episode, I’ll show you exactly how clinics are using AI to: ✅ Respond instantly to new patient enquiries (day or night) ✅ Follow up consistently with every lead until they...

 In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You’ll Learn The Danger of Commoditisation: How identical webs...

Competition is fierce, patient expectations are rising and marketing costs are climbing. In this episode of the OMD TV & Podcast Show, Huyen shares four pivotal shifts that will help your clinic thrive in 2026 without resorting to discounts or burning money on ads. She also introduces a bonus strategy on leveraging AI to transform how you attract and convert patients. What You’ll Learn Shift #...

Clinics are losing patients every single day, not because of price, but because of slow response times. Here’s the reality: 42% of patients expect a reply within 1 hour. If you don’t respond within 5 minutes, the chances of conversion drop by almost 80%. More than 60% of patients research clinics after hours, when most reception desks are closed. The good news? Artificial Intelligence is changing...

Did you know that over half of Fortune 500 companies from 2003 no longer exist today? And that 75% of businesses fail within 10 years? The difference between those that vanish and those that thrive? Innovation. In this episode, Huyen dives into the single most important thing your clinic needs to keep doing to ensure sustainable success over the next decade. You’ll hear real-world examples (like N...

Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can’t “see” your value unless your brand communicates it clearly. In this episode, Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerfu...

Have you ever wondered why some patients disappear after their first visit, while others become loyal advocates, booking regularly, referring friends, and engaging with your practice for years? In this episode of OMD TV & Podcast, Huyen Truong uncovers the real reason patients stay—or leave—and what you can do to keep them coming back. In this episode, you'll discover: ✅ Why focusing on reten...

Think your clinic has a lead problem? Think again. In this high-impact episode, we reveal why most clinics are leaking revenue, not because they lack enquiries, but because they fail to convert those leads into consultations—and ultimately surgeries. Join Huyen Truong, Search Marketing Director at Online Marketing for Doctors, as she unpacks the proven strategies that have helped clinics worldwide...

Ever feel like your clinic is missing out on enquiries that should’ve turned into bookings? In our latest podcast episode, we sit down with Wouter Slettenhaar, VP of Sales at Crisalix and CEO of ChatPatient, to talk about how AI Patient Coordinators are transforming the way clinics convert leads into loyal patients.   Wouter shares real-world insights on: How AI Patient Coordinators work (and save...

What if you could grow your clinic's income by 20% this quarter—without spending a cent on new ads or finding more patients? In this episode of Online Marketing For Doctors TV & Podcast, Huyen Truong (Search Marketing Director at OMD) shares 3 proven strategies that helped real clinics increase revenue fast—by working smarter with the resources they already have. 🎯 You’ll discover: How to inc...

Are your form-fill leads slipping through the cracks? In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.   Most clinics don’t have a response problem… They have a response time problem. 🕐 Respond within 1 minute = 391...

Most clinics don’t lose leads because they don’t have enough; they lose them because they don’t follow up fast enough. In this episode of Online Marketing For Doctors TV and Podcast, we’re diving into one of the most critical pieces of your clinic’s patient acquisition strategy: follow-up. ⏱️ Did you know responding to leads within 5 minutes makes you 21x more likely to convert them? Yet 44% of bu...

Are you spending more on ads but not seeing a rise in patient bookings? You might be losing leads, not leads lacking. In this episode of Online Marketing For Doctors TV and Podcast, we reveal three easy-to-implement strategies that help you book more patients—without increasing your advertising budget. 🎯 Here’s What You’ll Discover:  The surprising stats behind lead response time and booking rate...

If your clinic can’t run without you… do you actually own a business—or just a very demanding job? In this episode of Online Marketing For Doctors TV and Podcast, we explore the unglamorous but powerful truth behind every scalable clinic: systems and SOPs. 🎯 Here’s What You’ll Discover: Why being the bottleneck is stalling your growth How to turn your expertise into systems that scale The step-by...

If your clinic can’t run without you — do you really own a business, or just a stressful job? In this episode of Online Marketing For Doctors TV & Podcast, we reveal why SOPs (Standard Operating Procedures) are the unsexy yet essential ingredient for creating a scalable, sellable and hands-free practice. 🎯 Here’s What You’ll Discover: Why SOPs are essential for long-term growth and freedom Ho...

Are you still thinking of your team as family? In today’s competitive market, that mindset could be costing you more than you realise. In this powerful episode of Online Marketing For Doctors TV & Podcast, we reveal why building a team of A-Players is essential to scaling your clinic and avoiding costly bottlenecks. 🎯 Here’s What You’ll Discover: ✔️ Why “only working with A-Players” will tran...

Think the secret to selling more is about being louder or luckier? Think again. In this episode of Online Marketing For Doctors TV & Podcast, we break down how the world’s greatest salesman, Joe Girard, sold 13,001 cars — one at a time — and how you can use the same system to build trust, nurture leads, and grow your clinic.   🎯 Here’s What You’ll Discover: Why 79.8% of salespeople give up to...