Online Digital Marketing Today

Listen in as my podcast team summarizes Robert Cialdini's six principles of persuasion from his book, Influence: The Psychology of Persuasion . The hosts explain each principle—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—with relatable business examples. The script aims to teach listeners how to ethically apply these principles to improve their marke...

Alex Hormozi's 100M Leads book offers a practical framework for lead generation and business scaling. The core principles involve identifying target audiences, crafting compelling offers, and utilizing owned, earned, and paid media channels. Hormozi stresses low-cost testing, high-value content creation, and hyper-targeted advertising , emphasizing automation and data-driven decision-making f...

Discover the ultimate guide to sales prospecting with our latest podcast episode. We break down five powerhouse methods— inbound prospecting , social media outreach , referrals , networking , and outbound marketing  to supercharge your prospecting efforts. Learn how to leverage cutting-edge tools like marketing automation, position yourself as an industry thought leader, and reconnect with former...

This podcast episode from "The Online Digital Marketing Today Podcast" and "The Digital Edge" focuses on client acquisition for digital marketing agencies. The hosts present cold email outreach and LinkedIn prospecting as the two most effective methods. The episode details how to execute each method effectively, emphasizing personalization and value, while also outlining common...

This podcast highlights are from Customers.ai which details three effective Meta ad strategies for direct-to-consumer (DTC) brands. The strategies emphasize audience-centric creativity, authenticity and realness, and visual storytelling to create engaging ads. The article provides examples of successful DTC brands implementing these strategies and offers actionable tips for improving ad performanc...

The provided source for this podcast is an article arguing that Facebook can be a valuable platform for B2B advertising despite its limitations. While LinkedIn is often considered the gold standard for B2B marketing, the article posits that Facebook's vast user base and high engagement levels make it a viable alternative, especially for scaling campaigns. The author acknowledges the challenge...

David Deutsch's Inner Circle is a copywriting and marketing program offering training and mentorship. The program features video lessons, coaching, and access to experienced copywriters like John Carlton. Members gain insights into effective copywriting techniques, including understanding audience psychology and identifying patterns in successful messaging. The program emphasizes practical ap...

In this Online Digital Marketing Today's episode the team offers seventeen different methods for consultants to acquire new clients, encompassing both online and offline strategies. They review suggesting for building local alliances, leveraging Google Business Profile listings and Yelp profiles, and participating in local events and networking groups to reach potential clients. The podcast a...

This podcast, created upon reviewing a report compliments of Social Media Examiner, is a survey of over 1,250 marketers who utilize generative artificial intelligence (AI) in their work. It explores the current trends in AI adoption, including how often and for how long marketers use these tools. The report also investigates the various ways marketers are using AI for content creation, such as gen...

This deep dive excerpt is from the eBook "Social Media Marketing Success" by Web Design Imagineers. It provides tips and strategies for effectively using social media to enhance business success. This review of the eBook covers topics such as optimizing social media content for different platforms, building a brand presence, and creating engaging marketing campaigns. It also emphasizes t...

In this Podcast provides a special report on Facebook Messenger Marketing. The discussion outlines how to create and implement a successful chatbot strategy for businesses. It covers key elements such as customer FAQ integration, automated greeting development, designing a chatbot character, integrating with Facebook Live, and promoting the chatbot through advertising. The report also addresses th...

“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customers to uncover their motivations, challenges, and decision-making processes, which are used to build ac...

This Podcast takes a Deep Dive in providing a comprehensive guide to Facebook advertising, covering various aspects from understanding how Facebook ads work to optimizing ad campaigns for better conversion rates. It all starts with a detailed explanation of different Facebook ad formats and how to create ads using Ads Manager. It then dives into the different Facebook ad objectives, their use case...

Unlock Your Business's Potential in 2025: The Transformative Power of Social Media.  Are you ready to take your business to the next level in the rapidly evolving digital landscape? Join us for an exhilarating podcast that unveils the groundbreaking power of social media and its ability to transform your business in the years to come.  In this captivating episode, we'll dive deep into th...

I was shocked at what they found starting with: EarningCoach Marketing is a digital marketing agency that offers a variety of services to help businesses grow online. Their services include website development, SEO, social media marketing, email and SMS communication, and chatbot development. They focus on creating unique digital marketing solutions to help businesses stand out from the competitio...

Listen to this podcast as my staff explains the importance of a Google Business Profile (GBP), previously known as Google My Business. It details how GBP can help businesses improve their local search engine ranking, build trust with potential customers, drive traffic to their website or physical location, gain valuable insights into customer behavior, and enhance their overall search engine optim...

Our podcast team reviews Alex Hormozi's book called "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No". The book describes a method for creating irresistible offers that will lead to a significant increase in sales. The author, who claims to have generated over $120 million in sales using this method, outlines strategies for boosting pricing, enhancing product v...

This video explains the essential role of social media marketing for businesses, highlighting its various benefits such as increased brand awareness, enhanced customer engagement, cost-effective marketing, targeted advertising, and valuable insights.  It outlines key strategies for successful social media marketing, including defining goals, knowing your audience, creating high-quality content, en...

This is a podcast created from a YouTube video focusing on the fundamentals of digital marketing. The team outlines the essential components of a successful marketing strategy, exploring topics such as the marketing mix, types of marketing (including inbound, outbound, and performance marketing), advertising strategies, and key performance indicators (KPIs). The video also covers how to build a ma...

This podcast, acts as a guide for businesses on incorporating social media into their marketing strategies. It explores the advantages and opportunities social media platforms offer to businesses. We will argue first that social media marketing has become essential due to the changing landscape of online marketing and the shift in customer behavior toward digital research. It then emphasizes the b...

In the several weeks the selling season will be upon us with Black Friday as the biggest sales day! Here we will explore how to maximize your Google Business Profile to help your business fuel and kickoff the selling season with a bang. This PODCAST provides a guide for local businesses to leverage their Google Business Profiles (GBP) to maximize their Black Friday sales. We will outline ten strat...

This podcast provides 21 email marketing hacks designed to improve engagement, deliverability, and conversions. It emphasizes the importance of warming up your email list and building a good sender reputation by sending consistent emails, using split testing, and offering valuable incentives. Other strategies include using storytelling, including recipient names in emails, keeping emails brief, an...

Welcome to "Online Digital Marketing Today" your go-to podcast for the latest in marketing innovations and tools. In this episode, we dive into the revolutionary new GBP program called Paige, created by marketing expert Justin Silverman. Paige is designed to simplify and streamline your Google Business Profile management, making it easier than ever to attract and engage customers. Justin...

Are you a business owner or aspiring entrepreneur looking to refine your service offerings? Join us in this enlightening episode of Online Digital Marketing Today as we welcome Donna Norris, a seasoned business strategist and a person who knows about crafting irresistible offers. In "Choosing Your Offer," Donna dives deep into the crucial process of selecting the right service to present...

In this enlightening episode of "Sales Success Simplified," we dive into the fundamental sales procedures that can transform the way you approach your business. Whether you're a seasoned sales professional or just starting out, understanding the basics can significantly impact your success rate.  We begin by exploring the crucial first step for any salesperson: identifying and under...