Online Digital Marketing Today

Reinstating a suspended Google Business Profile requires a methodical, compliance-first approach that prioritizes data accuracy and regulatory alignment. This comprehensive guide walks you through the critical steps necessary to recover a suspended listing, from initial audit procedures to successful appeal submission. Whether you're managing client profiles or recovering your own business li...

In today's podcast I ask Mat Diamante (HeyTony) the questions people ask to help use SEO to rank on page one of Google. If you've ever felt intimidated by SEO or thought it was too complex for the average business owner, this episode will change your perspective completely. I sit down with Matt Diamante, the expert behind HeyTony, to demystify search engine optimization and show you exac...

Google Search Console is a crucial tool if you are trying to rank your business when people search. EarningCoach Marketing can help you understand using it to help create more visibility online. Schedule an exploratory call and we will walk you through how to get the console setup and the call is Free! https://calendly.com/mdrobes This podcast explains how to leverage Google Search Console as a di...

Is AI helping or hindering your content when people search for your product or service? This deep dive podcast explains how artificial intelligence is transforming local search by shifting from traditional list-based results to conversational answers through tools like Google Ask Maps. To remain visible in this new landscape, businesses must treat their Google Business Profile as a critical data f...

In today's marketing social media is important for all businesses. It no longer a platform that can be ignored. In the podcast our team explores why it is time to hire a professional social media manager. EarningCoach Marketing is just the right partner if you are a business using Facebook, Instagram, LinkedIn or any other platform where you post regularly and all you get are a few likes, com...

The provided text our podcast team explores is how AI-powered search summaries are drastically reducing traditional website traffic by answering user questions directly on the results page. To combat this "traffic massacre," the author suggests a tactical shift toward placing direct answers at the very beginning of content and distributing information across multiple platforms like Googl...

This podcast deep dive looks at a 90-day framework designed to help local businesses transform stagnant website traffic into active customer leads . The text argues that many companies fail because their websites are difficult to navigate, lack prominent contact information , and rely on slow, traditional SEO methods. To resolve these issues, the author recommends a three-step strategy: optimizing...

This deep dive podcast explores the emerging business opportunity of optimizing small businesses for Google's "Ask Maps" feature and other AI-driven search engines . The author highlights how entrepreneurs can alleviate "AI guilt" in business owners by offering services that improve their visibility in conversational search results . Key strategies include refining Google...

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections . There is democracy in objections. Every salesperson must endure many NOs in o...

Guest: Joshua Altman, Founder of Beltway Media In this special episode, host Marvin Drobes sits down with Joshua Altman, an experienced storyteller and strategist with over two decades of experience in communications and branding. Joshua leads Beltway Media, a bold DC-based communications firm that helps brands and organizations cut through the noise in today's crowded digital landscape. What...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for suc...

The $200 Million Email Formula That Gets People to Open and Buy (Even If You Hate Writing) What if you could make more from every person on your email list? What if you could send quick, simple messages that make people want to open, read, and buy—without sounding like a desperate weirdo or corporate drone? This podcast deep dive shares with you how. Inside Just F* cking Send It*, I give you the n...

This podcast deep dive discussion from The Growth Stack , where hosts Maya and Derek analyze Karen Leland’s book regarding Pinterest for business . The conversation highlights the platform’s potential for generating high-intent web traffic and discovering new market segments through visual data. By treating the site as a search engine rather than just social media, companies can establish brand co...

This podcast outlines a strategic business framework called They Ask, You Answer , specifically tailored for the home services industry . The core philosophy encourages business owners to earn homeowner trust by becoming the most transparent and helpful teachers in their local markets. By systematically documenting every customer concern—from pricing and potential problems to competitor comparison...

These sources provide a comprehensive framework for maximizing audience retention on YouTube by balancing compelling storytelling with strategic video editing . This deep dive podcast emphasizes the "make or break" importance of the first 30 seconds , suggesting that creators use human connections , "Aha moments," and sensory variety to hook viewers immediately. Authors warn ag...

Are you currently using Pinterest as part of your social media strategy? I would bet your not and it's probably because you thought Pinterest is all about images and videos, right? On this recorded podcast I interviewed Julia Bocchese an expert specializing in Pinterest and SEO. We covered subjects like: What businesses should be on Pinterest, How does it work as a search engine, as well as o...

This deep dive episode summarizes a foundational marketing guide by Al Ries and Jack Trout that outlines twenty-two essential principles for business success.  These rules emphasize that psychological positioning is more critical than product quality, as brands must strive to be first in the consumer's mind rather than just first to market. The strategies suggest that companies should narrow...

If you are a company that services Home Owners and are missing calls when out in the field, on another call or after hours, you probable realize you are losing potential revenue. You no longer have to lose your edge! EarningCoach Marketing created the "Answer Always Receptionist" to solve this problem. This podcast deep dive highlights the significant financial losses home service contra...

Skyrocket Your Views On YouTube This podcast deep dive provides a comprehensive strategic framework for maximizing video performance on YouTube by focusing on pre-upload optimization . The info emphasizes that content success is determined before the "publish" button is pressed, requiring creators to rename video files with keywords and design high-contrast thumbnails to boost click-thro...

In this episode, we break down the core ideas from Dan Kennedy’s classic, "No B.S. Marketing to the Affluent", and translate them into a practical roadmap for building a high-profit, affluent-focused business in 2026.  You’ll learn why relying on the shrinking, price-sensitive middle class is dangerous, and how to deliberately reposition your offers, messaging, and customer experience to...

Listen Up: This Podcast Could Make Your Competition Completely Irrelevant Here's What You Need To Know... You're about to discover something that flips everything you thought you knew about business on its head. See, most people are out there fighting tooth and nail in what Chan Kim and Renée Mauborgne call "red oceans" - those blood-soaked markets where everyone's competi...

This podcast deep dive examines the enduring impact of Dan Kennedy’s marketing principles within the modern digital landscape. The dialogue emphasizes shifting focus away from vanity metrics like social media followers toward measurable sales and high-value customer acquisition. Key strategies discussed include the necessity of niche targeting , the prioritization of compelling offers over creativ...

Look, I get it. You're running ads. Posting on social media. Maybe you've got a nice logo on your truck. And you're wondering why it's not working the way it should. Here's the thing nobody tells you: Marketing isn't advertising. It's the promise you make—and whether you actually keep it. This podcast? It's about helping you stop chasing *everyone* and start...

In this podcast, we break down a powerful business framework inspired by Jim Rohn’s The Seasons of Life , revealing how every company moves through four natural seasons: Winter, Spring, Summer, and Fall . Each season comes with its own challenges, opportunities, and rules for winning. You’ll discover why Winter isn’t a failure, but a critical time to strengthen systems and mindset… why Spring rewa...

If you've noticed your email open rates declining, you're not alone. The average email campaign now sees open rates around 20%, while text messages consistently achieve 98% open rates and 36% click-through rates. That's a significant difference—and it's why more coaches, consultants, and course creators are adding SMS marketing to their client communication strategy. **Here&apo...