Online Digital Marketing Today

AI can now crank out content at the speed of a caffeinated intern. The catch is that most of it sounds exactly the same. In this podcast episode, we dig into Mark W. Schaefer's book Audacious and its core argument: when artificial intelligence floods the marketplace with fast, generic content, the brands that survive will be the ones that get boldly human and memorable. That means no more hid...

Search is changing faster than ever. If you've noticed your competitors suddenly showing up in AI search results while you're nowhere to be found, you're not imagining it. Welcome to the show, where we talk about SEO, Generative Engine Optimisation (GEO), and how to rank in AI-powered search, including ChatGPT, Perplexity, Claude, and Google's AI Overviews. Here's why it m...

Warning: This Episode Will Ruin Generic Marketing For You Forever Forget everything you think you know about "getting your name out there." Seth Godin's This Is Marketing isn't another fluffy business book about branding and social media tactics. It's a complete philosophical shift that'll make you question whether you've been treating your customers like actual...

Tired of pouring money into marketing that doesn't convert? Here's why your sales copy is probably failing—and the exact fix that'll turn browsers into buyers. Most small-to-medium business owners make the same fatal mistake: they talk about what they DO instead of what their customers GET. You list your certifications, your years in business, your fancy equipment...and prospects sc...

Want to crank out high-retention video content without burning out your team? This episode breaks down the exact system top entrepreneurs are using to build realistic AI avatars, craft viral scripts, and automate their entire video production workflow— without looking cheap or robotic. You'll discover: ✅ The 3-part High-Retention Script Framework (hooks, open loops, and battle-tested AI prom...

Let me cut through the BS for a second. Most entrepreneurs think attracting customers is some mystical skill you're either born with or you're not. Wrong. There's a proven, step-by-step process that turns cold leads into eager buyers. And it's way simpler than you think. Here's the secret nobody talks about: It's all about psychology and reciprocity. When you give som...

The digital landscape has fundamentally shifted. Research shows that over 50% of Google searches now end without a click to any website. Social platforms increasingly prioritize keeping users on-site rather than directing them elsewhere. For businesses focused solely on driving traffic, this represents a measurable decline in traditional conversion paths. But data also reveals an opportunity: bran...

If you're still treating advertising like some kind of creative art project, you're literally throwing money out the window. Here's what's crazy: Over 100 years ago, Claude C. Hopkins figured out the SECRET that most marketers STILL don't get today. Advertising isn't about being clever. It's not about winning awards. And it sure as hell isn't about "bra...

Hey, great news—you don't need a computer science degree to create AI agents that actually do useful stuff for you. In this episode, we break down everything in plain English: what an AI agent really is (hint: it's like having a smart assistant that works 24/7), and the three simple pieces you need to build one. Think of it like this: the language model is the brain, the tools are the ha...

Here's the truth nobody's telling you: Your Google Business Profile isn't just some online listing you fill out once and walk away from. It's a living, breathing growth engine that can expand your local reach and flood your phone with customer calls... ...but ONLY if you treat it right. See, most businesses think they're "done" after they punch in their address a...

This podcast outlines a comprehensive marketing strategy for social media posts , shifting away from generic holidays toward a month-by-month action plan . Hosts Sarah and Mike identify four critical trends , emphasizing the balanced use of artificial intelligence , the evolution of search engine optimization , and the necessity of channel diversification . Each month focuses on a specific pillar,...

Reinstating a suspended Google Business Profile requires a methodical, compliance-first approach that prioritizes data accuracy and regulatory alignment. This comprehensive guide walks you through the critical steps necessary to recover a suspended listing, from initial audit procedures to successful appeal submission. Whether you're managing client profiles or recovering your own business li...

In today's podcast I ask Mat Diamante (HeyTony) the questions people ask to help use SEO to rank on page one of Google. If you've ever felt intimidated by SEO or thought it was too complex for the average business owner, this episode will change your perspective completely. I sit down with Matt Diamante, the expert behind HeyTony, to demystify search engine optimization and show you exac...

Google Search Console is a crucial tool if you are trying to rank your business when people search. EarningCoach Marketing can help you understand using it to help create more visibility online. Schedule an exploratory call and we will walk you through how to get the console setup and the call is Free! https://calendly.com/mdrobes This podcast explains how to leverage Google Search Console as a di...

Is AI helping or hindering your content when people search for your product or service? This deep dive podcast explains how artificial intelligence is transforming local search by shifting from traditional list-based results to conversational answers through tools like Google Ask Maps. To remain visible in this new landscape, businesses must treat their Google Business Profile as a critical data f...

In today's marketing social media is important for all businesses. It no longer a platform that can be ignored. In the podcast our team explores why it is time to hire a professional social media manager. EarningCoach Marketing is just the right partner if you are a business using Facebook, Instagram, LinkedIn or any other platform where you post regularly and all you get are a few likes, com...

The provided text our podcast team explores is how AI-powered search summaries are drastically reducing traditional website traffic by answering user questions directly on the results page. To combat this "traffic massacre," the author suggests a tactical shift toward placing direct answers at the very beginning of content and distributing information across multiple platforms like Googl...

This podcast deep dive looks at a 90-day framework designed to help local businesses transform stagnant website traffic into active customer leads . The text argues that many companies fail because their websites are difficult to navigate, lack prominent contact information , and rely on slow, traditional SEO methods. To resolve these issues, the author recommends a three-step strategy: optimizing...

This deep dive podcast explores the emerging business opportunity of optimizing small businesses for Google's "Ask Maps" feature and other AI-driven search engines . The author highlights how entrepreneurs can alleviate "AI guilt" in business owners by offering services that improve their visibility in conversational search results . Key strategies include refining Google...

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections . There is democracy in objections. Every salesperson must endure many NOs in o...

Guest: Joshua Altman, Founder of Beltway Media In this special episode, host Marvin Drobes sits down with Joshua Altman, an experienced storyteller and strategist with over two decades of experience in communications and branding. Joshua leads Beltway Media, a bold DC-based communications firm that helps brands and organizations cut through the noise in today's crowded digital landscape. What...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for suc...

The $200 Million Email Formula That Gets People to Open and Buy (Even If You Hate Writing) What if you could make more from every person on your email list? What if you could send quick, simple messages that make people want to open, read, and buy—without sounding like a desperate weirdo or corporate drone? This podcast deep dive shares with you how. Inside Just F* cking Send It*, I give you the n...

This podcast deep dive discussion from The Growth Stack , where hosts Maya and Derek analyze Karen Leland’s book regarding Pinterest for business . The conversation highlights the platform’s potential for generating high-intent web traffic and discovering new market segments through visual data. By treating the site as a search engine rather than just social media, companies can establish brand co...

This podcast outlines a strategic business framework called They Ask, You Answer , specifically tailored for the home services industry . The core philosophy encourages business owners to earn homeowner trust by becoming the most transparent and helpful teachers in their local markets. By systematically documenting every customer concern—from pricing and potential problems to competitor comparison...