Online Digital Marketing Today

Join me and my guest Reed Hansen as we discuss the use of AI for both digital agencies and businesses. Reed will cover:  What are 2–3 AI tools or tactics that service-based businesses should be using right now to grow faster, What business owners who think AI is ‘too technical’ or ‘not for them and what to say to them, as well as if you were starting a business today with zero audience, how you wo...

In this podcast episode our team outlines Jason McDonald's Social Media Marketing Framework , which guides businesses to use social media strategically for growth by acting as the "life of the party." This framework emphasizes understanding social media's importance through aspects like electronic word-of-mouth and the customer journey , alongside implementing ten key strategie...

This podcast is an excerpt from a discussion effective online marketing strategies for businesses . The hosts outline key aspects of a strong online presence , including the importance of varied and regular social media content , offering specific examples of post types. The conversation also emphasizes the significant role of visuals, particularly photos , in boosting engagement and provides guid...

This podcast deep dive episode emphasizes the significance of a business's online reputation, particularly its Google Business Profile , as a crucial storytelling tool. Through anecdotes and statistics, the host illustrates how actively engaging with reviews and sharing authentic narratives can significantly impact customer engagement, loyalty, and ultimately, revenue. The discussion highligh...

In this deep dive podcast we review the ebook from the Content Marketing Institute that presents 35 diverse examples of impactful content marketing from various B2B and B2C businesses. It showcases innovative content types and tactics across multiple platforms, aligning with different stages of the customer journey. The collection aims to inspire marketers to enhance audience engagement and addres...

In this episode we will be analyzing  Tina Huang's "AI Prompt Engineering QuickStart Guide" which emphasizes the critical role of well-crafted prompts in maximizing the output quality of AI models like ChatGPT. In this guide it breaks down prompt engineering into three key stages: setting the context, defining the task, and specifying the desired output format. It further provides p...

This podcast outlines a structure designed for digital marketing agency professionals interested in leveraging prompt engineering and ChatGPT . The proposed episode will explain prompt engineering , showcase its practical applications in areas like content creation and SEO, and discuss how agencies can scale their services using AI. It also addresses ethical considerations and encourages listeners...

WOW! Get ready to discover something INCREDIBLE that's transforming how businesses connect with their customers! In this Podcast the team reviews text that introduces MECLABS Institute, the parent organization of MarketingSherpa and MarketingExperiments, explaining their interconnected roles in marketing improvement. 🔥 Picture this: You've got THREE AMAZING power tools that work togethe...

Ever had that gut-wrenching feeling when you're networking ... like you're just another person trying to "get something" from someone? Joe Polish, one of the most connected entrepreneurs in the world, discovered something that's about to change everything you thought you knew about business relationships. We recently dove deep into Joe's groundbreaking work, and what...

This Deep Dive by our Podcast team provides the listener with usable points from Oliver Theobald's "ChatGPT Prompts Book" and serves as a comprehensive guide to utilizing the AI language model ChatGPT effectively. It introduces ChatGPT, explains its underlying technology and limitations, and provides practical advice on crafting precise and effective prompts for various applications...

In this episode my podcast team focuses on a document that summarizes the key themes and insights from the B2B Rocket blog post, "The Lead Gen Paradox: Why More Traffic Doesn’t Mean Better Leads." The article addresses the common misconception that increased website traffic automatically translates to better lead generation and ultimately, higher sales. It argues that focusing solely on...

This Podcast has been provided from a transcript that outlines the benefits of local businesses creating community directories. EarningCoach Marketing explains how this strategy helps businesses become trusted community resources, boosting their visibility and reputation. The key is providing value by connecting people with solutions, fostering relationships and driving referrals. The discussion c...

The Go-To-Market Cheat Code" explores the power of strategic partnerships in B2B sales, challenging traditional digital marketing approaches. It suggests that trust and relationships are critical for sustainable growth, especially as buyers become wary of generic online content. The book emphasizes building genuine human connections and creating mutual value through partner ecosystems. It off...

AI Business Trends 2025 This Deep Dive highlights the increasing use of AI-powered customer agents to enhance customer service. These virtual assistants, such as those used by Best Buy, expedite issue resolution and provide personalized support across various channels. The discussion points out that companies are using gen AI to understand customer needs and address their concerns in a timely mann...

This "Deep Dive Podcast" discusses the evolution of digital marketing, highlighting the shift from a linear marketing funnel to an " Everysearch " approach. This new paradigm emphasizes understanding consumer behavior across all searchable platforms, including social media, to create more targeted and effective marketing campaigns. The importance of leveraging data, AI, and pla...

This podcast focuses on the importance of optimizing a Google Business Profile (GBP) for local businesses. It emphasizes the benefits of regular updates, highlighting increased visibility, customer engagement, and revenue generation. The text strongly advocates for hiring a professional agency to manage the GBP, citing time savings, expert optimization, and access to data-driven insights as key ad...

This "Deep Dive" comprises three main sections focusing on social media marketing strategies for small businesses. The first section emphasizes the numerous benefits of social media marketing, including enhanced brand visibility, targeted advertising, cost-effectiveness, community building, and real-time feedback. The second section details best practices for creating engaging social med...

This Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships , naturally leading to clie...

This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing , which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities , such as targeting top customers and automating low-value tasks. Real-world exa...

Pat Flynn's Super Fans book advocates for cultivating a loyal customer base who become brand advocates, not just buyers. The book emphasizes building genuine relationships to foster long-term engagement and support. Flynn provides actionable strategies for connecting with audiences, offering unique experiences, and creating a sense of community. This approach, the book argues, generates power...

This episode of Online Digital Marketing Today explores the impact of artificial intelligence (AI) on digital marketing. The first two sources analyze how AI is automating tasks, improving data analysis, and personalizing campaigns, ultimately changing job roles but not eliminating the need for human marketers.  The third source focuses on how small marketing teams can leverage AI tools like ChatG...

I thought that this subject was perfect for the start of a New Year. Caroline's approach is quite unique and is worth following. Please take the time to listen and if you enjoyed this episode please subscribe to our channel. Caroline Adams Miller's book, Big Goals , offers a science-backed approach to goal setting, contrasting with traditional methods. The book introduces the BRIDGE meth...

This Podcast Deep Dive analyzes the impact of artificial intelligence (AI) on digital marketing in 2024 and forecasts its continued influence in 2025. It examines key trends such as the rise of short-form video, the importance of first-party data, and the ethical considerations surrounding AI. The sources detail how AI is revolutionizing personalization, content creation, and automation in various...

LOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) AREN’T JUST A NICE BONUS—THEY’RE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEY’LL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEY’LL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEY’LL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS...

Adriano Damiao's Mastering AI Prompt Engineering teaches users how to write effective prompts for AI tools like ChatGPT. The book covers various prompt types, including basic informational, creative idea generation, Chain of Thought (CoT), and Reasoning and Correction (ReAct) prompts , showing how these improve AI-generated content. The text highlights the benefits for digital marketing agenc...