Whirks

One Step Better Podcast

Business EN ↓ 208 episodes

Tune in for insight to help small business owners and their teams get One Step Better every day. You'll gain practical tools to help you improve processes and empower your team.

Author

Whirks

Category

Business

Podcast website

www.whirks.com

Latest episode

Jul 9, 2026

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Episodes

Recruiting Best Practices 07.09.2022

🤔Do your biases keep you from hiring great people?  💼Interviewing can be an arduous process. But it can quickly become more effective and streamlined when you are clear on the qualities you SHOULD be hiring for.   In today's episode of the #OneStepBetter Podcast, Greg and Mike talk all things recruiting– how to get people to show up, how to objectify your hiring, and how to make s...

The Benefits of a Business Peer Group 31.08.2022

Who has helped you get your business or career off the ground? Building a business can be a daunting process. You don't know what you don't know, and while some mistakes are inevitable, avoiding the largest pitfalls could mean the difference between a successful and unsuccessful business. That's where peers and mentors come in. In today's episode of the #OneStepBetter Podcast, Matt shares the stor...

How to Scale Your Business Profitably 24.08.2022

📈 Growth is exciting, but it looks different for each business. Knowing your WHY for growth will not only help you stay profitable through your growing pains, but also helps you determine the goals you need to focus on as you stretch.  🎧 Check out today's episode of the #OneStepBetter Podcast where Matt & Mike discuss how to set your growth goals, the best times to prioritize growth, an...

The Mistakes Business Owners make with Insurance 17.08.2022

Have you reviewed your insurance policies lately? Insurance can often get pushed to the bottom of the priority list. Reality is, many business owners don't fully understand the scope of what is (and is NOT) covered by their policy until it's too late. In today's episode of the #OneStepBetter Podcast, Mike talks with insurance expert Randy Allred to hear about common mistakes business owners make w...

The Ideal Benefits for Employees 10.08.2022

Pet insurance. Technology stipends. Flexible work hours. Gone are the days of your standard, simple benefits packages. In today's competitive hiring market, employees are looking at more than just their salary compensation to decide where to bring their skillset. In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss the basics of benefits, how to assess what your employees really...

Balancing Work Boundaries and Productivity 03.08.2022

As summer comes to a close, many schedules are filling up with new routines and commitments. Unfortunately, work doesn't just go away when your schedule fills up.  In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss the importance of setting boundaries when it comes to your work life balance. Tune in to hear what boundary-setting responsibilities fall on the shoulders of e...

Using Video in Your Business Strategy 27.07.2022

Do you make and share videos of yourself? To some, that sounds easy. To many, it sounds terrifying. But the saying is true– we are our own worst critics– and video is an incredible and simple way to let people get to know you and your business.  In today's episode of the #OneStepBetter Podcast, Nick Bonitatibus (founder of The Digital Champions) shares how he's had success using video in his...

Not Everyone's an Accountant 20.07.2022

Amortization, equity accounts, P&L statements, debits & credits, depreciation… accounting lingo can often feel like a foreign language. As a business leader, however, it is essential to know how to read your financials in order to make informed decisions for your business.  In today's episode of the #OneStepBetter Podcast, Matt & Mike discuss the importance of having an accountant...

PTO and Time Off Policies 13.07.2022

It's summertime and many employees are taking some days off to go sit by the pool, visit family, or travel abroad. PTO and time off policies contribute to an employee's wellbeing, but can also be a headache for their employers to navigate. Does the same plan work for every employee? Are "exceptions" to the policy the best way to reward extra time? In today's episode of the #OneStepBetter Podcast,...

Is Software Enough? 06.07.2022

In our digital age, there seems to be a software solution for everything. But just like any new gadget, implementing a software solution often comes with a steep learning curve that requires ongoing learning and training. Do you have the time or support team in place to make sure your software purchase isn't just a time and money waster? In today's episode of the #OneStepBetter Podcast, Matt &...

The Ins and Outs of Working with a Franchise 29.06.2022

Have you ever wondered what it would be like to be a franchisee? In today's episode of the #OneStepBetter Podcast, Jeff & Renee Hall share their experience of partnering with Nothing Bundt Cake two open two bakeries in Ohio. They share with Matt the benefits and struggles of working with a franchise, as well as how they make the bakeries their own through local marketing efforts and setting an...

The Importance of a Mid-Year Check-In 22.06.2022

We're halfway through the year and soaking up the summer sun. But is your business on track to hit the objectives you laid out for yourself in January? The middle of the year is a perfect time to pause and take stock of how you're progressing with your goals. In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss some key questions to ask yourself at your mid-year check-in, as wel...

Using Your Values as a Framework for Everything 15.06.2022

How do you make decisions about the day-to-day operations in your company? How do you determine whether or not your latest interviewee will be a good hire that gel well with the rest of your team? There are many theories and ideas about these questions, but we believe it comes down to one essential thing: your values. In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss some key...

How to Grow Without Outgrowing Your Capacity 08.06.2022

Growing your business is exciting, but also comes with a lot of learning curves. How can you avoid outgrowing your operational capacity and create long-lasting, sustainable growth patterns? In today's episode of the #OneStepBetter Podcast, Mike speaks with Clint & Jessica Noble (better known as the “Power Couple of Home Care”) about how to pace your business growth in a way that is both purpos...

How to Improve Your Local SEO 01.06.2022

In the digital age, SEO is the secret sauce that makes your business more visible to the world. It's complicated and comprised of reviews, rankings, keywords, advertising, and so much more. So how can you get your business to stand out? In today's episode of the #OneStepBetter Podcast, Mike interviews Liz Cortes, a local SEO expert from RebelFish Marketing, to outline the first steps to stepping u...

The Difference Between an Employee and an Independent Contractor 25.05.2022

Do you know the difference between an employee and an independent contractor? Did you know that it's not the employer's decision to make? In today's episode of the #OneStepBetter Podcast, Mike is joined by our HR expert, Greg Henderson, to discuss the guidelines for categorizing your workers correctly, as well as consequences that could arise if you don't. #business #smallbusiness #leadership #suc...

Measuring What Matters: Financial Benchmarks for Businesses 18.05.2022

Do you know how successful your business is from a numbers standpoint? Making wise decisions for your growing business can only happen when you understand your finances. You don't need to be an accountant, but you do need to understand where your money is. In today's episode of the #OneStepBetter Podcast, Mike is joined by our resident accounting nerds, Matt Patrick and Kim Pope, to discuss the ke...

Empathetic Selling 11.05.2022

The job of a salesperson has changed a lot in the midst of an ever-increasing digital world. Even so, much of successful sales still rely on an intrinsically human quality: empathy. In today's episode of the #OneStepBetter Podcast, Mike is joined by Shelby Betts to discuss the ways sales teams must consider the needs of their buyers, as well as how business leaders can most effectively lead a team...

Change is Major 04.05.2022

Change is scary, but it doesn't have to be disruptive. In today's episode of the #OneStepBetter Podcast, Mike is joined by Shelby and Kacie to discuss the common fears business owners have when making a major change in their business, as well as some important considerations for making big changes within your business. #business #smallbusiness #leadership #success #grow #growth #education #podcast...

Cost of a Bad Hire 27.04.2022

According to the U.S. Department of Labor's estimates, a bad hire costs a company at least ⅓ of that individual's salary. That's a lot of money out the window. So how can you save yourself the cash and make sure you are only hiring the right people? In today's episode of the #OneStepBetter Podcast, Matt and Greg discuss the damaging effects that a bad hire has on your whole team, as well as severa...

Uncomfortable Conversations 20.04.2022

You have some solid employees. And yet, some show up late, some start rumors, and others just wear waaaay too much cologne. In today's episode of the #OneStepBetter Podcast, Mike is joined by our HR Manager Greg to discuss how to have uncomfortable conversations that push employees to reach their full potential.  #business #smallbusiness #leadership #success #grow #growth #education #podcast...

How Company Values Shape Your Team As You Grow 13.04.2022

If I offer professional development opportunities for my employees, will they just outgrow my organization? This is a common fear for business owners. But what's the alternative? A bunch of underutilized and unmotivated employees staying with your business? In today's episode of the #OneStepBetter Podcast, Alex Brandwein (Owner & Founder of Brandwein Bagels) joins us to discuss the importance...

Should You Motivate with Money? 06.04.2022

Is money your main motivator at work? As new hires come on and seasoned employees decide whether or not to stick around, it's important to know the things that truly motivate your workers to put forth their best efforts each and every day. In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss how to use competition, affirmation, and cash to motivate employees in a way that actual...

Cybersecurity for the Mobile Workforce 30.03.2022

Is your company's data safe? Are you or your remote workers at risk of getting hacked? As the workforce becomes increasingly remote, cybersecurity implementation must be a priority for both small and large businesses.  In today's episode of the #OneStepBetter Podcast, the president of Tech Guru, Micah Thor, shares first steps to ensure your business' data is secure, as well as what to do if y...

The New Challenges of Supporting Remote Employees 23.03.2022

Do you trust that your remote employees are actually doing the work? To run a business well, it's essential to have trust in your workforce, regardless of  where they work from. But often, having trust is easier said than done. In today's episode of the #OneStepBetter Podcast, Mike and Matt discuss how to build a culture of accountability, as well as how to pivot operationally to support your...

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