One More Time Podcast

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset.  In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more.  This episode is for every artist who’s...

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance. In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.  What you'll learn: 🔂 Practical definition of "viral" and a mindset shift on how to approach...

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing. In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced. Zack shares...

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling. In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearl...

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy. In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequenc...

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.  In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zG...

Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.  In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.  FREE ACCESS to "100 VIRAL CONTENT I...

Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.   This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much m...

Timbaland just signed an AI artist and the internet is PISSED... In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemo...

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc.  This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making...

Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters. In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless outpu...

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.  In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.  FREE ACCESS to "100...

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius.  From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear....

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career. Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketin...

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend.  In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber...

xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans".  We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more.  FREE ACCESS to "30 MUSIC L...

Doechii has been on a monumental run. It's super inspiring to watch her almost 10yr journey from working at Chipotle to winning the GRAMMY for Best Rap Album of 2024.  In this episode, we unpack everything artists of all sizes, across all genres can learn from her rise to superstardom. Take a page out of the Doechii Playbook to take your career to the next level.   FREE ACCESS to "100 VI...

Daniel Cruz is the CEO of Producer Royalty aka the "Placement Debt Collector" They collected over $1M in producer royalties their clients had no idea they were owed.  He breaks down what to do if your beat gets stolen, how much to charge for a beat, every royalty a producer should be collecting, advice for producers who want to get paid faster and much more.  UNLOCK A FREE LESSON FROM &q...

Drea Jackson is the Senior Manager of Artist and Label Relations at SoundCloud. The "SoundCloud Era" is a thing of the past but the platform is still a MUST for all emerging (and established) artists trying to grow.  We got ALL the game out of Drea. She shared the entire blueprint for success on SoundCloud, key differentiators for SoundCloud vs. traditional DSPs like Spotify, the benefit...

WANNA WORK WITH RICK? CLICK HERE 👉 https://bit.ly/4axsGJH Rick Barker is a renowned music industry expert, best known as Taylor Swift's first manager and a pioneer in modern artist development. With over 30 years in music operating at the highest level, he is OVERFLOWING with knowledge that musicians at any level can use to further their careers. We brought up 7 of the most common excuses th...

FKi 1st is a diamond-selling producer. His work on Post Malone's "White Iverson" and Travis Scott's "Drugs You Should Try It"/"Sloppy Toppy" helped launch their careers into superstardom.  We dive into untold Post Malone stories, what all superstar artists have in common, working with EDM legends like Diplo and Skrillex, 3 immediate signs of a weak track, an...

Curtiss King is the certified KING of the Do-It-Yourself (DIY) musician community. He touches every aspect of the creative process and handles all of his own business.  In this episode, we dive into WHY he chooses the DIY lifestyle, the systems and tools uses to make it work, taking his music off streaming platforms to go direct to consumer, and so much more. FREE ACCESS to "100 VIRAL CONTENT...

PromoGod is a music marketing expert who's helped over 20,000 artists. His social media is full of free game and inspiration for musicians trying to build and monetize a fanbase.  In this episode, we dive into ALL things music marketing: branding, content creation, paid ads, audience engagement, and everything in between. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https...

One thing all successful artists have in common is a strong brand. The music has to be good but the brand is what makes people die hard fans. Clothes, hair, colors, fonts, storyline, lingo.. it all matters more than most think!  In this episode, Jidenna and Swanky break down the exact approach to launching their new artist/producer duo brand "The Bashmen". Both have a proven track record...

Dorian Perron is the co-founder of Groover: a platform that connects artists looking to promote their music with playlist curators in need of new tracks.  In this episode, we talk about the playlisting industry's biggest scams, REALISTIC results artists can expect from playlisting, when an artist should start running their first campaign, and much more!   GROOVER PROMO CODE "OMT10"...