One More Time Podcast

Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business. Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partne...

In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists. In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, a...

If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages.  We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “sec...

Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list. In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, wh...

Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans). We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discove...

Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views. In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (li...

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.  The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026. EXCLUSIVE livestreams, resources & more on our Patreon: https://www.patr...

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you. Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician. You’ll learn: 🔂 A realistic r...

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where...

L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company. If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home. WATCH on YouTube: https://yo...

Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music".  In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a...

On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win. Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managi...

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026. We dig into: 👉 How indie labels are beating the majors 👉 Why A&R + digital marketing are the only two functions that matter 👉 New-era deal structures  👉 What real artist development looks like today 👉 Why some artists win with tiny team...

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists.  We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people. Kayvan shares how he built “Kayvan’s House,” what modern A&Rs actually look for, and the mindset e...

Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today.  We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://di...

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset.  In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more.  This episode is for every artist who’s...

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance. In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.  What you'll learn: 🔂 Practical definition of "viral" and a mindset shift on how to approach...

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing. In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced. Zack shares...

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling. In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearl...

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy. In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequenc...

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.  In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zG...

Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.  In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.  FREE ACCESS to "100 VIRAL CONTENT I...

Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.   This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much m...

Timbaland just signed an AI artist and the internet is PISSED... In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists.  FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemo...

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc.  This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making...