One More Time Podcast

Labels don't wait for songs to go viral, they put real money behind a few proven strategies, and an independent artist can run the same playbook. Jacorey "Kohrey" Barkley, ex-Def Jam influencer marketing and co-founder of No Labels Necessary, breaks down seeding, clipping, alt accounts, influencer marketing, how to test a song before you spend, and then plays 5 rounds of Seed My Son...

The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner. Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Perry, Iggy Azalea, worked with Fifth Harmony and Zara Larsson, and managed Bebe Rexha and Grammy winner Muni Long. He breaks down what 25 million streams really pays back, a fair...

We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0. Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and...

If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it. He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the m...

Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits. Justice Baiden (LVRN): Instagram: http...

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black  box, and what to do this week if you've never registered a song. A...

Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker Everything OMT: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.c...

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does f...

Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out...

Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the foll...

About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copy...

Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and wh...

Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the...

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make yo...

200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to exec...

Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this...

Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet. In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give...

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artist...

In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career. We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk...

AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dil...

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one. We talk about reposting old songs, batching content, getting over the fear of posting,...

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough. In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum. She shares how she picks cities, sell...

Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entir...

Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realitie...

Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stu...