Unintentional Architects

One More Thing... The Apple Renaissance Podcast

Business EN ↓ 68 episodes

1997. Apple Computer is on the brink of bankruptcy. In a desperate last throw of the dice, the exiled co-founder is brought back to lead the company. He has been ostracised from Apple for a decade. His name? Steve Jobs. This is the story of what happens next.

Author

Unintentional Architects

Category

Business

Latest episode

Jul 5, 2026

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Episodes

Why Does Apple TV Exist? 05.07.2026

A rumination on Apple's TV streaming service. 

Chapter 65 - Epilogue 04.07.2026

A reflection on the Apple Renaissance. 

Chapter 64 - Let’s Talk iPhone 27.06.2026

All things must end. The ride of a thousand lifetimes reaches its inevitable conclusion.

Chapter 63 - Apple Worldwide Developers Conference 2011 21.06.2026

Steve Jobs is determined to present at WWDC, no matter what.

Chapter 62 - Come See What 2011 Will Be The Year Of 19.06.2026

Apple forges ahead with the iPad 2. As Apple prospers, Steve Jobs’ health wanes.

Chapter 61 - Back to the Mac 14.06.2026

Apple applies the lessons learnt from iPod and iPhone to build the MacBook Air it’s always wanted to make. Steve Jobs’ health takes a turn for the worse.

Chapter 60 - Special Music Event 13.06.2026

It's September so that means it's time to sell iPods. Plus: Apple joins the social media craze.

Chapter 59 - iPhone 4 Press Conference 07.06.2026

Sometimes sorry can be the hardest word to say. 

Chapter 58 - Apple Worldwide Developers Conference 2010 06.06.2026

Another year, another new iPhone. This time it’s the iPhone 4. Plus: Steve Jobs gives a rare interview where he’s not pushing Apple products.

Chapter 57 - Get a Sneak Peak Into The Future of iPhone OS 31.05.2026
Chapter 56 - Come and See Our Latest Creation 30.05.2026

Steve Jobs introduces the world to his last great innovation: the iPad. With it, he achieved his life's goal.

Chapter 55 - It’s Only Rock and Roll 29.05.2026

The annual iPod update for the Christmas selling season. The bad news: iPod sales declining. The good news: Consumers are buying iPhones instead.

Chapter 54 - Apple Worldwide Developers Conference 2009 28.05.2026

As Apple goes from strength to strength with the announcement of the iPhone 3GS, Steve Jobs fights for his life in a Memphis hospital.

Chapter 53 - iPhone OS 3 Event 27.05.2026

Steve Jobs undergoes life saving surgery.

Chapter 52 - Macworld San Francisco 2009 26.05.2026

Phil Schiller fills in for an ailing Steve Jobs at Macworld. Unbeknown to the world at large, Jobs is near death, with his only hope for survival a liver transplant.

Chapter 51 - The Spotlight Turns To Notebooks 25.05.2026

Apple takes laptops to a new level of manufacturing excellence with unibody MacBooks. Tim Cook takes on a higher public profile as Steve Jobs’ health declines.

What If Apple Bought Nintendo? 24.05.2026

Ever wonder what might happen if Apple Acquired Nintendo? The best computer company together with the best games company. Let's explore the possibilities.

Chapter 50 - Let’s Rock 23.05.2026

The first Android phone arrives, setting the scene for a battle with the iPhone that will last decades. It's like Mac vs PC all over again.

Chapter 49 - Apple Worldwide Developers Conference 2008 22.05.2026

As Apple thrives, Steve Jobs' health deteriorates. The iPhone 3G and App Store debut.

Chapter 48 - iPhone Software Road Map 21.05.2026

Steve Jobs opens the iPhone to allow an App Store. Meanwhile, Apple assembles the expertise required to design its own chips, including hiring Johny Srouji. Time shows both moves to be mighty significant.

Chapter 47 - Macworld San Francisco 2008 20.05.2026

Apple achieves rare air with the release of the MacBook Air. The most influential laptop ever? Most laptops are still cribbing from it today.

Chapter 46 - The Beat Goes On 19.05.2026

The iPod Touch debuts. Steve Jobs gives up and decides to allow third party apps on the iPhone. Plus: Apple versus The Beatles.

Chapter 45 - Special Mac Event 18.05.2026

At last, the secret identity of Fake Steve Jobs is revealed. The aluminium iMac is released, with a design so classic it basically persists to the present day. Plus: Steve Jobs changes his shoes.

Chapter 44 - Apple Worldwide Developers Conference 2007 17.05.2026

After a race to finish it, the first iPhone goes on sale on June 29th, 2007.

Chapter 43 - Macworld San Francisco 2007 16.05.2026

This is it. The big one. Steve Jobs introduces the iPhone to the world.  No one suspects the impact the iPhone will have. Not even Apple.

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