Unintentional Architects

One More Thing... The Apple Renaissance Podcast

Business EN ↓ 68 episodes

1997. Apple Computer is on the brink of bankruptcy. In a desperate last throw of the dice, the exiled co-founder is brought back to lead the company. He has been ostracised from Apple for a decade. His name? Steve Jobs. This is the story of what happens next.

Author

Unintentional Architects

Category

Business

Latest episode

Jul 5, 2026

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Episodes

Chapter 42 - It’s Showtime 15.05.2026

Apple covertly builds the first iPhones in China. Steve Jobs and Scott Forstall go to Vegas. Plus: The iPod faces it greatest challenge yet. Microsoft’s Zune.

Secret Origin of the iPod 14.05.2026

A change of pace as we take a break to look at how Apple came up with the iPod. If you prefer video, this episode is also available at our Unintentional Architects channel on Youtube. Check it out.

Chapter 41 - Apple Worldwide Developers Conference 2006 13.05.2026

Steve Jobs sets in motion his plan for a new headquarters for Apple. Within Apple’s current campus, the transition from PowerPC to Intel processors is completed. Plus: Who is Fake Steve Jobs? If you like Apple history in video form, check out our YouTube channel. It’s called Unintentional Architects. There you’ll find the Secret History of the iPod, with more cool stuff coming soon. 

Chapter 40 - Come See Some Fun New Products From Apple 12.05.2026

The internal battle of the iPhones reaches endgame. Jon Rubinstein & Avie Tevanian, two of the heroes that saved Apple, depart. Plus: The debut of the iPod Hi-Fi. Oh well, they can’t all be revolutionary winners.

Chapter 39 - Macworld San Francisco 2006 10.05.2026

Disney acquires Pixar from Steve Jobs, but not before Jobs reveals a dark secret to Disney CEO Bob Iger. Plus: The first Macs with Intel chips are unveiled.

Chapter 38 - One More Thing 09.05.2026

The secret development of the iPhone continues, with the trials and tribulations of text entry without a keyboard dominating. As the competition between P1 and P2 heats up, only one finds a solution to the keyboard conundrum.

Chapter 37 - Here We Go Again 08.05.2026

We go behind the scenes for the making of the iPhone inside Apple. It’s the iPod Phone vs the Mac OS X phone. Plus: Tim Cook makes the iPod Nano possible.

Chapter 36 - Apple Worldwide Developers Conference 2005 07.05.2026

This is Steve Jobs’ Apple at its finest. Switching from PowerPC to Intel chips. Working on the iPhone. Steve Jobs’ classic Stanford commencement speech. Sit back and marvel.

Chapter 35 - Macworld San Francisco 2005 06.05.2026

Apple goes small with the introduction of the Mac Mini and the iPod shuffle. Plus: Apple's phone has an early roadblock to overcome. 

Chapter 34 - Steve Jobs, Bono and The Edge 05.05.2026

Flushed with the success of the iPod, Apple begins working on a phone. You might have heard of it. Plus: Special guest appearance by U2.

Chapter 33 - Apple Expo Paris 2004 04.05.2026

Phil Schiller delivers the keynote at Apple Expo Paris 2004, in the absence of Steve Jobs. Jobs has undergone major surgery to remove his pancreatic cancer. During surgery, doctors note Jobs’ cancer has metastasised to his liver. Jobs tells the world he is cured. He isn’t.

Chapter 32 - Apple Worldwide Developers Conference 2004 03.05.2026

Project Q79, the touchscreen tablet, falters. Processing power, battery life, thermals, operating system, cost. You name it, everything was a problem.

Chapter 31 - Macworld San Francisco 2004 02.05.2026

The iPod Mini debuts, bringing a lower price and vibrant colours to the iPod range. Meanwhile, Apple’s mysterious touchscreen tablet project progresses.

Chapter 30 - The Year’s Biggest Music Story is About to Get Even Bigger 01.05.2026

Steve Jobs receives devastating news about his health.

Chapter 29 - Apple Worldwide Developers Conference 2003 01.05.2026

Apple unleashes the Power Mac G5, as it struggles to keep pace with Intel’s processors. Apple has turned to IBM as a chip supplier after Motorola failed to produce the goods. Plus, Apple’s research into touchscreens becomes project Q79, an initiative to create a tablet Mac.

Chapter 28 - Music to Your Ears 29.04.2026

Apple makes the move that will turn them into the biggest seller of music in the world, much to their surprise. Bonus: A small group within Apple begins experimenting with touchscreens for the Mac. Little do they know it will end up on a revolutionary phone.

Chapter 27 - Macworld San Francisco 2003 28.04.2026

With Apple firing on all cylinders, Steve Jobs delivers a classic keynote presentation. Plus, a behind-the-scenes look at the origin of the Safari web browser. 

Chapter 26 - Macworld New York 2002 28.04.2026

Hell freezes over as Apple releases an iPod for Windows. Behind the scenes, the top secret Project Marklar continues to port Mac OS X from PowerPC to Intel chips.

Chapter 25 - Apple and Enterprise 27.04.2026

This is the most offbeat episode ever: Apple and Enterprise. The 2 went together like oil and water. Just not what Steve Jobs was interested in. Bonus: a young man by the name of Tim Cook makes his first onstage appearance at an Apple event.  

Chapter 24 - Macworld San Francisco 2002 27.04.2026

The iPod is available! Next Apple releases an entirely new iMac. With its distinctive sunflower-inspired design, the G4 iMac is an instant classic. Apple is operating at a level unparalleled in the computer industry. 

Chapter 23 - Hint: It's Not a Mac 27.04.2026

The introduction of the most important Apple product of all time: iPod! It's the product that transformed Apple from a computer company into a consumer electronics company. Once Apple made the iPod, the company realised it could do anything. 

Chapter 22 - Seybold San Francisco 2001 27.04.2026

After posting a loss for the financial year, Apple's stock craters. Sensing an opportunity, PC manufacturer Gateway attempts to acquire Apple. Steve Jobs is not amused.

Chapter 21 - Macworld New York 2001 26.04.2026

Mac OS X, Apple's next generation operating system, is released. Amid gloomy times in the computer industry, Jobs attests Apple will innovate its way out. The first Apple Stores open to good business, despite predictions of doom. Former Apple chief financial officer, Joe Graziano, states Apple is trying to sell caviar in a world happy with the cheese and crackers that were Windows PCs.

Chapter 20 - Your Life. To Go. 26.04.2026

Jon Rubinstein hires Tony Fadell to develop Apple's MP3 player. Apple updates its iBook laptop, improving it greatly. Now Steve Jobs had Apple really motoring.

Chapter 19 - Macworld San Francisco 2001 26.04.2026

The Digital Hub strategy for the Mac gets a big push. iTunes is revealed as a key pillar of that game plan. Apple takes laptop design to the next level with the Titanium G4 PowerBook. Jon Rubinstein finds the missing link for Apple's MP3 player in Japan.

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