OnBase: Smashing Sales and Marketing Misalignments

In this episode, Amit Vaish brings a unique perspective to the go-to marketing strategy that delivers success in marketing programs. He’ll talk about creating a brand that is more thoughtful and memorable. We will also learn the importance of content marketing today and how it became all about building relationships with others. And how can you help customers move through their buyer journey? We w...

In this episode, Anirudha Takle talks about Industry 4.0 and the rise of digital transformation, especially during the covid-19 pandemic. He shares his thoughts and experiences with the impact of digital transformation on skill gaps, multiple different industries, data sensitivity and cybersecurity, sales and marketing teams, and more. Tune in for expert insight into where the future of business a...

In this episode, Janani Sriram shares her insights on "Effective AI for practitioners,” explaining how to get value from Artificial Intelligence, Advanced Analytics, and Machine Learning. Contact Janani Sriram | Follow us on LinkedIn .

In this episode, Kuldeep Solanki discusses being a transformational leader, benefits, and necessary steps to be taken if such a leadership style is adopted. He also highlights the qualities of a successful leader and the skill sets that make them stand out. Contact Kuldeep Solanki | Follow us on LinkedIn .

In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements. Contact Daniel Marty | Follow us on LinkedIn .

In this episode, Ike Dimitriadis discusses Salesforce Implementation in detail, the different approaches and their suitable applications, as well as major principles to be considered to achieve a successful Salesforce implementation. Contact Ike Dimitriadis | Follow us on LinkedIn .

In this episode, Rachit Maheshwari discusses how brands stand out using strong marketing and promotion. We discuss Trendjacking, see how to make the best use of it, and learn what to keep in mind before using the same. Rachit also shares his implementation framework and shows by example how to work on scaling your brand or business! Contact Rachit Maheshwari | Follow us on LinkedIn .

In this episode, Alan Love shares key insights on Customer Life Cycle Transformation, with detailed analysis on the shift from the Deal-focused approach in sales, to a Customer-centric perspective. He highlights the importance of this transition, compared with a Deal-focused model, and discusses major aspects of businesses that need attention for the transition to be fully implemented. Contact Ala...

In this episode, Wilson Raj shares his knowledge about marketing and customer experience from a career spanning over two decades and dives into modern marketing practices, including AI, and discovers why no automation methods today can gimmick human marketing. We also talk about marketing analytics, immersive technology, and the challenges faced by the industry today. Tune in to the episode for un...

In this episode, Soo Shim talks about the value of industry teams. Soo discusses working with global industry teams and procurements. We also learn the purpose and benefits of the Think Tank programs at SAP. If you're somebody who wishes to understand industry teams for better organizational growth, this episode is for you! Contact Soo Shim | Follow us on LinkedIn .

In this episode, Kathy Chou expounds on the role of Operations in productivity, the importance of, as well as different approaches towards efficiently harnessing the power of operations across functions. Also discussed are the concepts of Customer Success, Customer Experience, the Framework of Diversity of experiences, and Change, all as relevant aspects to be considered in applying Operations as...

In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company culture is an essential part of MarTech. He also details how companies can structure their teams to align with changing buyer behaviors. Contact Sco...

In this episode, Ben Royce discusses Artificial Intelligence, AI, sharing newer trends and latest developments in this field. He explains in detail what AI is, and other related concepts including Natural Processing Language, GPT-3, and Cloud infrastructure as they all affect the general perception and functionality of Artificial Intelligence today. Contact Ben Royce | Follow us on LinkedIn .

In this episode, Catherine Williams talks about the trifecta model; how a data scientist, a product manager, and a data engineer come together to help you achieve success anywhere in your organization. She shares her candid thoughts and experiences on data scientists being a part of go-to-market teams and how to effectively build a data science team. Contact Catherine Williams | Follow us on Linke...

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff | Follow us on LinkedIn .

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff   | Follow us on LinkedIn .

In this episode, Dennis Guzy speaks about selling to the state and local government. He explains the process of selling to state and local government, the legal requirements, and the important things to know to have a successful digital transformation. We also learn the type of people that we will encounter and the possible future for technology and capability in the state and local government. Tu...

In this episode, Matt Marshall talks about how culture adds the right people for your stage of the company. He shares the mindset a VP of Sales needs to have, as well as insight into how VPs of Sales should be thinking about culture and people in growing and scaling their company. Matt also gives powerful tips on hiring the right people for your company’s culture. Contact Matt Marshall | Follow us...

In this episode, Vinay Nichani joins the conversation of understanding the decision-making behind market shifts and taking opportunities that others will not see. He explains how to identify when change happens to the market, rallying people on board with the changes, executing it splendidly, and the mindset the leader should have when making tough decisions. This will be the episode of transforma...

In this episode, Maureen joins the conversation to bring new perspectives about brand strategy. It’s common to think that “the customer is always right,” but how will you create an experience worth for them without treating your employees correctly? With her expertise in Alignable, Maureen sets forth to tell the world that customer is not the only piece of the puzzle, employees too!  Contact...

In this episode, Unnikrishnan talks about global strategy and local adoption. He explains the criticality of marketing and the changes on Funnel Systems. He shares the importance of the narrative strategy and much more. Tune in! Contact Unnikrishnan KP | Follow us on LinkedIn .

In this episode, Sultan Semlali talks about applying Agile to sales management. He shares with us what the Agile methodology is, how it can be applied to business teams, like sales and marketing, as well as how Sultan has experimented with applying Agile to his business. He also speaks on the technologies that help the applications of Agile, how to keep your existing goals while leveraging Agile,...

In this episode, Sebastian Scrofina discusses efficient GTM strategies and how they are used in his company. He aptly airs his views and the extents of segmentation while in the process, also making understand how it is practiced in the workplace.  We also learn about organizational silos and some tips on balancing the segmentation model in any company. For those who wish to understand the ne...

In this episode, Amy Slater shares her wealth of knowledge in making us understand all of that which makes a successful career. It wouldn't be wrong to ask ourselves in this fast-paced environment of today what we would like to do with our careers next - to switch companies or to stick with the present, to scale or to pivot, how to find out what to do next. Happiness, mindfulness, and growth minds...

In this episode, Angela Earl talks about generating content that converts leads into loyal customers. Angela shares insight into the best ways to approach content creation and how to get started, while giving valuable tips for creating engaging, authentic content and starting your own podcast. Contact Angela Earl | Follow us on LinkedIn .