OnBase: Smashing Sales and Marketing Misalignments

In this episode, Neha Dhingra clears our understanding of social selling and tells us how it differs from social media marketing. We learn how social selling leverages your social network and uses one-on-one conversations to land you the right prospects. Listen in to also analyze some of the typical bottlenecks to social selling and determine how to make the best out of the process. Contact Neha D...

In this episode, Tomasz Skowronek discusses the importance of a human-centric approach to enterprise architecture. Tomasz explains how enterprise architecture in the past was more technology-focused and why that continues in many organizations today. He also opens up why many companies today irrationally fall for short-term profits or benefits while compromising employee retention and wellness. Li...

In this episode, Brett Hannath talks about the secret to creating leverage in a business… channel marketing. He shares his framework for channel marketing, how to pay for it, and how channel marketing helps to protect your business. Brett also details how he and his team at McAfee are leveraging channel marketing to create new opportunities for growth and innovation. Contact Brett Hannath | Follow...

In this episode, Tricia Gellman discusses the behind-the-scenes of career growth. Tricia talks about the incredible role of VPs in a company and how they can converge their skills into growing for a better position at any company. We also discuss the advantage in momentum that leaders have when they move from a more prominent company to a growing startup and what things they need to keep in mind t...

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data. Contact Eric MacColl   | Follow us on LinkedIn

In this episode, Johnathan Bald talks about enterprise sales management, how sales tactics have changed as a result of the covid-19 pandemic, and the significance of the sales experience and highly technical enterprise sales tactics. Johnathan also speaks on how to enable your sales team to deliver top-of-the-line sales experiences in a world of digital communication, along with what to do when yo...

In this episode, Ajit Sivadasan discusses scaling e-commerce beyond your state. We learn how to work with market leaders and see through the challenges of making people understand e-commerce. We also look at how the pandemic has shaped the industry today. In the rapidly changing times, there is a need to build cordial relationships with people, hire the right workforce for your organization, and u...

In this episode, Jaspreet Jaffer discusses future training and enablement. We learn about internal and external training, its benefits, and individual setbacks. She also discusses the gaps that occur when creating and conducting training, citing her personal experiences. We also break down the step-by-step process of developing a training program today. Listen in! Contact Jaspreet Jaffer  | F...

In this episode, Abhinav Dasgupta discusses the rapidly changing partner landscape of today. We learn how the virtual world offers more opportunities for partner marketing and how to leverage them. We also dig into the ways to generate more prospects and look into the challenges that could slow down the pace of the industry’s growth. Listen in! Contact Abhinav Dasgupta  | Follow us on LinkedI...

In this episode, Dhruv Anand discusses the role of product engineers and product owners in the business space. While sharing his insightful journey into becoming a product owner, Dhruv highlights the need for product engineers and owners to collaborate with the sales and marketing teams in any organization. We also learn the importance of business agility and creating an exceptional user experienc...

In this episode, Bjorn Engelhardt talks about how new technology is helping advance APAC countries and close the gap between men and women in business. He speaks on the significance of leap-frogging in enablement, leveraging adoption and adaption of new technology, and the most powerful attributes of an APAC leader in 2021.  Contact Bjorn Engelhardt | Follow us on LinkedIn

In this episode, Gene Cornfield talks about digital transformation for growth in the 21st century and how to become a business of experience. Gene breaks down the five dimensions of his framework for holistic growth transformation and shares his candid thoughts on where the world of business is in terms of digital transformation. He highlights lessons learned and best practices for growing your bu...

In this episode, Brian Clevenger discusses the rebranding of companies and how to do that right. He shares his journey shifting from the client-side to the agency side of the business now. Brian explains in detail how BlackBerry made the flip from handheld to software, focusing entirely on cybersecurity and how they used relevancy in their marketing to keep their value intact. Tune in to learn all...

In this episode, Seema Swamy talks about the impact of customer insights. She first defines what customer insights are and why they are needed in all parts of an organization, then highlights how companies and researchers are approaching determining ROI from customer insights. Plus, she shares how innovation and increased customer expectations are impacting the need for continuously analyzing cust...

In this episode, Jayme Smithers talks about the art of ThoughtExchange and how enterprise discussion management can build relationships and boost sales. Every customer wants to know more about the revenue leaders and how revenue teams interact with them, so Jayme shares how he and ThoughtExchange are helping your teams make meaningful connections and drive the highest level of performance possible...

In this episode, Prateek Vasishta discusses customer and client behavior amid the changing times of today. We learn to adapt our sales and marketing teams to understand client requirements better. Prateek also offers a dynamic overview of the changing landscape of sales today. If you have been looking for ways to enhance the customer experience for your company effortlessly, this episode is for yo...

In this episode, Utkarsh Bahadur describes the journey from being a regional leader to a global leader. He highlights the similarities and differences between both levels of leadership as well as necessary steps and factors to consider in preparation for higher leadership roles. Contact Kristine Colosimo | Follow us on LinkedIn

In this episode, Kristine Colosimo talks about the importance of building trust and how building communities for your prospective customers has become the next big opportunity for B2B sales teams. Kristine talks about the past, present, and future of building trust and nurturing relationships with customers and prospects, as well as how to boost sales by building your own community of prospects. C...

Civilians may not be aware of the unique challenges that separating from the military and integrating back into civilian life can present. In this episode, Gavi Kumar talks about the meaning behind the phrase “Veteran, Don’t Give Up” and speaks on how veterans can successfully integrate back into the civilian world, specifically in a corporate setting. He talks about his journey transitioning from...

In this episode, Abhijit discusses cognitive biases and Behavioral Intelligence. We learn how biases play a huge role in decision-making and how these work from an organizational perspective. He also talks about its different types and heuristics - a natural reaction to cognitive biases. We see the potential gaps in providing data and decision-making and the need for business intelligence interfac...

In this episode, Jeremy Levine talks about the role of a business development representative (BDR), also known as a sales representative, in 2021. Jeremy shares insight into what sales development looks like right now, what skills a BDR needs in 2021, the value a BDR brings to a company (even with all the automation present in sales), and how to stay motivated as a BDR. Contact Jeremy Levine | Fol...

In this episode, Lori Mitchell-Keller talks about scaling industry or vertical teams, detailing the duties of an industry team and why executives would benefit from joining an industry team. Lori explains how to build an industry team and provides insightful examples of how she and her industry teams at Google Cloud have built solutions for companies that improve and scale their data analytics, ma...

In this episode, Reena Mishra expounds on the topic "On the other side of fear stands your dream,” highlighting the challenges of female sales leaders, practical solutions to the obstacles, qualities of a good leader, and a framework for leadership. Contact Reena Mishra | Follow us on LinkedIn

In this episode, Indrasis Mondal speaks with us about building a data-driven product and why it is important in today’s times. He also discusses the benefits of aligning the product and GTM teams in a company and understanding the collective goals for the better functioning of an organization. If data science products are what your startup or established business is into, this episode is for you....

In this episode, Behzaad Habibi talks about partner marketing and why performance-based marketing partnerships are so important to business growth and expansion in 2021 and beyond. Curious to know what the future of marketing partnerships looks like? Tune in to learn how partner marketing will likely evolve in the coming years, along with a great framework for implementing marketing partnerships i...