OnBase: Smashing Sales and Marketing Misalignments

In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in the future as markets become more dynamic. Contact Matthew Sell | Follow us on LinkedIn .

In this episode, Patrick Moorhead discusses brand story innovation using Martech. He explains Rishad Tobaccowala’s concept of water vs. plumbing and how it draws a parallel to sales vs. marketing channels. He dives into the process of brand story innovation, novel ways for marketing and sales to work hand-in-hand, and strategies to implement buyer-friendly and sales-focussed marketing. Listen in!...

In this episode, Matt Sickler discusses the authenticity of the content. He talks about the importance of creating authentic content. He further mentions what the role of the subject matter expert is in verifying the authenticity of the content published. Contact Matt Sickler | Follow us on LinkedIn .

In this episode, Kerry Ok discusses how to scale your marketing content strategy. She mentions why it is important for B2B marketing organizations should consider scalable marketing content. She also talks about how to leverage using an artist approach while creating content and the hidden secrets of content writing. Contact Kerry OK | Follow us on LinkedIn .

In this episode, Tim Downs discusses his shift from IT to sales leadership and the lessons learned along the journey. He discusses: What are the three Cs to achieving success in any position? What Mamba Mentality means? He also shares amazing tips for new leaders to become successful in their careers and life. Contact Tim Downs | Follow us on LinkedIn .

In this episode, Sandeep Kumar talks about what commercial effectiveness is, why it’s important for B2B tech companies in 2021, and how to improve your organization’s commercial effectiveness. He details challenges you might encounter in your journey to improving commercial effectiveness and the key role of customer success in commercial effectiveness. Contact Sandeep Kumar  | Follow us on Li...

In this episode, Ashton Moran talks about the evolution of executive search, detailing the biggest changes that have happened in the executive search industry over the last decade. He speaks on what it’s like to lead teams through challenges as a general manager of executive search, how Invenias is making an innovative impact on the executive search industry, and what the next big innovation in hi...

In this episode, Michelle Huff talks about testing at scale, highlighting her framework for testing as an in-house initiative. She shares insight into what testing is, why it’s an important process for marketers, and what it’s like to work with UserTesting for all your testing needs. Michelle also shares some of the top lessons she’s learned as an expert in testing the market. Contact Michelle Huf...

In this episode, Paroma Sen discusses marketing, specifically go-to marketing. She expands on the past, present, and future of marketing and the trends she’s witnessed over the years. We also learn about cultivating healthy relationships, having an agenda in our conversations, and much more. Listen in! Contact Paroma Sen  | Follow us on LinkedIn .

In this episode, Jessica Vose talks about building content strategy from scratch, sharing what content and content strategy are, as well as her framework and approach to designing content strategy. Jessica also talks about the roles of a content team and the crucial lessons she’s learned from building content strategy over the years. Contact Jessica Vosen  | Follow us on LinkedIn .

In this episode, Kate Sheridan discusses marketing and the role of data in enabling the same. She shares insights from her experience working with different organizations, switching industries, and how drawing parallels from her past roles helped her grow in any new ones offered. Contact Kate Sheridan  | Follow us on LinkedIn .

In this episode, Jeff Grillo talks about the definition of a sales strategy. He mentions the key components of a strong sales strategy and explains why he refers to his salespeople as “sales athletes”. He also teaches about how to inject partners, channel resellers, marketing individuals, training and development etc  into your sales strategy. Contact Jeff Grillo  | Follow us on LinkedIn...

In this episode, Scott Salkin talks about scalable demand generation tactics, including early-stage demand gen. He details how to get started with implementing demand generation tactics, how to scale them, and what you should do if your performance starts to plateau. He also shares his thoughts on category creation and Pulse, the conference his company started and grew from 500 to 6,000 attendees....

In this episode, Alex Yakubov talks about how to thrive during an acquisition, shedding light on the reality of the acquisition process. Having lived through multiple acquisitions during her career, she shares insight into some of the first things you need to do as a manager or executive during an acquisition, along with her top tips and advice on living through the chaos of an acquisition. Contac...

In this episode, Mackenzie Bushy discusses virtual sales and their ability to revolutionize the customer experience. She details her research, leaving us with valuable insights on enhancing UX designs for customers. She also suggests how we could benefit from the strategy in the coming times and the challenges we need to overcome. Contact Mackenzie Bushy | Follow us on LinkedIn

In this episode, Meem Ahsan talks about the evolution of Auto-ML and its significance in the technology industry today. Regardless of it scoring great on the time, speed, and assets fronts, Auto-ML has its set of difficulties that makes data scientists indispensable in the technological sector presently. Meem details the pros and cons of the process, explaining why it could be an essential product...

In this episode, Tamara Yarovoy talks about how to use creative incentives to fuel engagement in your business. She first breaks down what incentives and engagement are, then highlights stories and lessons she’s learned from using creative incentives to fuel engagement. Tamara also shares her candid thoughts on ABM technology in 2021 and gives great advice for marketers interested in pursuing ABM...

In this episode, Biswarup Bhattacharjee talks about what is the 3Ds in the 3D framework of sales coaching. He also shares his journey into becoming a sales enablement leader and his passion for podcasting. Contact Biswarup Bhattacharjee | Follow us on LinkedIn

In this episode, Eric Carino talks about his framework for storytelling for executives, breaking down the importance of storytelling in business and offering his best advice for advancing to the senior executive level. Contact Eric Carino | Follow us on LinkedIn

In this episode, Sandy Carter talks about the life of a data-driven super executive, highlighting how data helps executives with digital transformation and innovation in 2021 and beyond. Sandy talks about the state of data in 2021, how COVID has changed the way companies are using data, and the roles of data scientists and partners in digital transformation. Plus, she shares her thoughts on what i...

In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C marketing, how to effectively scale precision marketing and the importance of incorporating data science into your marketing strategy. Contact Les...

In this episode, Sahil Soni details the future of ads. He explains the five pillars upon which advertising would be dependent in the future and how to make the best out of it. Sahil breaks down complicated marketing concepts into easy-to-understand bite-sized learnings, so anyone listening can have a smooth experience putting them into practice! Contact Sahil Soni | Follow us on LinkedIn

In this episode, Mark Banfield talks about value-based selling and how to enable your sales team to succeed in value-based selling. Mark shares insight into his role as a CRO, his approach and framework to value-based selling, and why it’s important to enhance not only the customer’s experience but the seller’s experience. Plus, he divulges the sales enablement tactics that he uses at LogicMonitor...

In this podcast interview, Stacy Greiner shares actionable insights on the rise of RevTech, or revenue technology. She shares with us the challenges in the technology industry and the impacts they have on marketers as well as how to solve the need for the three P’s: Privacy, Personalization, and Proliferation. She also shares knowledge on how RevTech could potentially enable B2B customers to solve...

In this episode, Praveen Sathyadev discusses Data-driven Omnichannel marketing. Praveen uses his broad overview and knowledge in digital marketing, automation, data analytics, and AI to discuss the trends, disruptions, and definitions surrounding the same. Tune in to learn how to master customer experience using omnichannel marketing techniques. Contact Praveen Sathyadev | Follow us on LinkedIn