OnBase: Smashing Sales and Marketing Misalignments

The impacts of supply chain disruption, which have been looming on the retail and e-commerce horizon for months, are coming into sharp relief as the holiday season kicks into high gear. This episode of Sunny Side Up features Yael Zlatin, whose marketing savvy translates across sectors and transcends pandemic-related challenges. National Sales Director and Head of Ecommerce at Adtaxi, she shares st...

This episode of Sunny Side Up is all about how to turn the successful sales reps fight so hard to achieve into long-term financial freedom and legacy wealth. Guest Matthew Buchalski has 15 years of experience with sales in both the financial/brokerage and high-tech sectors, but his wisdom extends beyond how to lead teams and close deals. He’s here to share best practices for sales reps and others...

Growth is good, but it’s not always easy. As Senior VP for Technology, Mike’s role has been to guide the leading mobile engagement platform’s evolution with focus and intentionality. Hear about the process Airship deployed in defining what it does best and executing on strategies aimed laser-like at one goal: Being the best of the best. Mike provides a preview of his company’s upcoming Elevate 202...

Laurent De Grauwe is a leader among leaders; he is a Global Field Marketing Director - Business Applications for Microsoft. His goal is to balance the scale between people and business, to accelerate business while continuing to care for customers. In this episode, Laurent does a deep dive into the intricacies of building connections while earning trust and establishing credibility. He presents a...

Joanna Sim is the Director of Strategy Intuit Brand Storytelling and Experiences. In this episode, she shares how Intuit transforms customer insights and business strategies into amazing stories. Joanna uses the art of storytelling to capture the hearts and minds of people to form a narrative that captivates audiences. Contact Joanna Sim | Follow us on LinkedIn

On this episode of the Sunny Side Up podcast, David Szabo of Palo Alto Networks shares a fascinating strategy that took him from a curious young coder through the full spectrum of roles within the sphere of tech product development – from inception through design, testing, marketing, sales, and customer experience. Once he got familiar with all the different hats, it was easy for him to identify t...

In this episode, James Stone talks about investing in future growth and implementing meaningful automation, especially in your sales processes. James breaks down why investing in future growth is important, how automation in sales helps drive future growth, his framework for driving future growth in sales, and how to define key success metrics (KPIs) in your sales processes. He also shares valuabl...

On this episode of the Sunny Side Up podcast, guest Anna Baird—Outreach’s CRO of Sales and Development—shares her tips on moving from the VP role to the C-Suite, how to make sure you’re in alignment with the company you’re working for, and why taking time off to replenish your soul is so important. Anna is an executive with a rich level of experience that has led to her current role as CRO and on...

On this episode of the Sunny Side Up podcast, Dr. Chequeta Allen joins us to talk through marketing in the healthcare sector, the growing trends around data analytics in healthcare, and how patients and healthcare providers alike are taking advantage of social channels and social care to revolutionize general health and wellbeing. Dr. Allen discusses the nature of social channels and the kind of d...

On this episode of the Sunny Side Up podcast, Anoop sits down with Zoom’s Doug Starzak to talk about co-selling, optimizing meetings, and how to engage partners in a co-selling organization. Co-selling is really an organization that has adopted a fully integrated go-to sales model, but engaging all partners in a co-selling operation is not easy. Throughout their conversation, Doug offers some of h...

On this episode of The Sunny Side Up podcast, guest Natalie Yancy of Belo + Company comes on the show to talk about all things sales, leadership, and what it looks like to be a leader outside of the office. The pandemic has changed a lot about sales and marketing, and Natalie gives listeners a step-by-step overview of how her team managed the pandemic and how it continues to affect them and their...

In this episode of the Sunny Side Up podcast, Sam Novaha breaks down how we can build customer trust in the era of a new industry. She believes we can add value and create more trust for our customers through digital marketing. During our conversation, Sam shares insights into how to actually build for your customer’s real value, real relationships, and real impact in the post-pandemic world. Cont...

On this episode of the Sunny Side Up podcast, Zack Ciesinski sits down with Anoop to talk about his time as a sales leader at Stripe. Zack has a wide variety of experience in sales and shares his advice about how to nail your sales pitch, the concept of transparency-based sales, and how the role of the seller is not to act as support—it’s to go after businesses and talk to them about the challenge...

In this episode of the Sunny Side Up podcast, Michael Stowe of RingCentral introduces us to the concept of developer marketing and how this new form of marketing builds relationships between a company’s software developer and those creating said software has emerged as this new world of developer marketing. A former software engineer himself, Michael shares how he got into developer marketing, why...

In this episode of the Sunny Side Up podcast, Sam Gong dives into why we should change our ideas about data science to empower marketing, sales, and the growth of your company. Sam explains that, up to this point, data scientists have more or less lived in their bubbles because key people don’t understand just how valuable it is. Sam wants key leaders and thought movers in business development to...

This episode of Sunny Side Up reveals tactics that every aspiring executive’s go-to-market toolkit should contain. Philip Moyer, VP of Strategic Industry Teams at Google, understands what it takes to build out an effective sales and marketing team. Over a career that has also seen him in top roles at AWS and Microsoft, he has developed a keen understanding of what works and doesn’t when it comes t...

This episode of Sunny Side Up is all about demystifying data science with Celeste Fralick, Chief Data Scientist at McAfee, as our guide. She outlines some of the basic questions that companies (and particularly Sales and Marketing teams) should be asking their data scientists. The models for Artificial Intelligence (AI) that go out into the field are critical to business success – and constantly a...

This episode of Sunny Side Up offers a cutting-edge approach to sales optimization. Caroline Tarpey, VP of Sales and Customer Success at QuotaPath, deploys data to transform cultures and create a positive peer-to-peer feedback loop. She shares her coaching methodology and some of the sources that have informed it, such as the “Nudge” framework. The goal is to motivate individuals and improve team...

This episode of Sunny Side Up is all about the power of marketing – and the unique obstacles associated with it. As Chief Marketing Officer for Veracode, Elana has built her career on some key fundamentals, which she shares with Asher in this engaging conversation. If you’ve ever wondered how to become a CMO and what it takes to excel at the job, this is the podcast for you. Elana reveals tips and...

This episode of Sunny Side Up focuses on Lifelong Learning, a value woven throughout Carolee Gearhart’s fascinating, highly successful career. Vice President of Worldwide Channel Sales and Global SMB Sales, she has taken a path uniquely her own and shares with Asher the elements she believes are critical to leadership success. She offers actionable advice for those looking to optimize their career...

In this episode, David Wakeman talks about the journey to leadership, detailing his candid thoughts on having a growth mindset, the role of a sales leader, and how to drive change as a sales executive. David speaks on the challenges and opportunities that come with adapting to change, especially during the digital transformation of the pandemic, along with how he inspires and shapes his team as a...

In this episode, Zarina Lam Stanford shares her perspective on marketing and the many ways in which branding equates with a substantial return on investment. She explains why inclusion and diversity transcend the realm of HR, offering corporate leaders a way in which to unify messaging across the enterprise and out into the marketplace. Over a career that has spanned different corporate cultures a...

In this episode, Rik Walters discusses data science for executives. We learn a new take on data science that talks about projecting and not predicting data. Rik dives deeper into the nuances of anonymous ID tagging, explaining how it’s being used by companies and brands today to provide a better customer experience and to skyrocket sales! Contact Rik Walters | Follow us on LinkedIn

In this episode, Bryan Urioste discusses rebuilding a brand and the intricacies that go into that process, beyond coming up with a new color palette or logo. He shares the process behind rebranding and offers his perspective on what is most important when starting -  including his definition of rebranding vs. refresh. Contact Bryan Urioste | Follow us on LinkedIn .

In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Contact Heather Adkins | Follow us on LinkedIn .