OnBase: Smashing Sales and Marketing Misalignments

This episode of Sunny Side Up highlights not only a huge marketing success story (a 50% increase in demand generation in under three years!) but also the step-by-step strategy our guests used to get there. Alberto Cantor, senior director of demand generation & corporate marketing at ArisGlobal, has taken the company's historically sales/product-led culture from virtually no marketing function...

This episode of Sunny Side Up brings the latest and greatest data from McKinsey & Co., where guest Liz Harrison is a partner specializing in all things B2B marketing and commercial growth. She provides insights from recently released research that will shape how B2B decision-makers choose to interact with customers going forward. The number of available sales and marketing channels has explode...

This episode of Sunny Side Up features Jeff Perry, chief revenue officer at Carta, a cloud-based provider of equity management solutions. This fast-growing company started out as a provider of software products but has grown to include an equity management platform now serving more than 20,000 companies (at all stages of growth) as well as more than 2 million investor, law firm, and employee accou...

This episode of Sunny Side Up features Shivani Bhatt, who has made the art of integrating data science across marketing team functions. In her role as Director of Analytics at Zuora, she is laser-focused on the integration of data analytics, strategic marketing, and growth operations. She shares insights into the role metrics have to play and where they inevitably fall short if all stakeholders ar...

This episode of Sunny Side Up features Aimee Johnson, a marketing dynamo whose career portfolio has included a unique mix of consumer and tech brands. She shares insights about what it takes to build and maintain a marketplace niche that resists erosion. As CMO at Seattle-based Zillow, an online real estate platform, Aimee is daily tasked with protecting a brand that is vulnerable to a perpetual o...

Advertisers and agencies both need to come to the table – and right from the outset when it comes to optimizing outcomes. How, when, and why that should happen is the focus of this episode of Sunny Side Up, which features Earl Potter, Senior VP of Media Analytics at Quad. He brings extensive experience with technology and analytics, helping clients get the most out of their market investments by f...

In this episode of Sunny Side Up, Alina Gubavu, Director of Analytics and B.I. at Microsoft, shares her change management philosophy. A voraciously curious lifelong learner, she has expanded her roots in Romania and taken flight in the world of business intelligence. Reflecting on the key elements of her success, Alina recognizes the power both in being a mentor and staying perpetually open to men...

Aditya will talk to us about helping marketing and sales teams evolve and stay updated on new trends by bringing together real-world insights. He will also help us understand the achievements of ratings and what is beyond the quadrants. Connect Aditya Modi | Follow us on LinkedIn

Andres Ceballos is a trusted district advisor and manages initiators and programs that focus on Salesforce's portfolio growth and adoption. In this episode, Andres shares his experience in leadership roles from the past 20 years. He defines the difference between a mentor and a leader, highlights the significance of inner work, details how to change our thought process effectively. Connect Andres...

This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has moved through several roles at IBM, but none has been more transformational than his current C-suite presence as CDO. He and his teams have been em...

Call it what you like: Paradigm Shift, Transformation, Revolution. Whatever the term, the pandemic has prompted a global realignment. The concept of remote work, which used to be doled out reluctantly, overnight became the new standard. This episode of Sunny Side Up invites guest Jo Powell to assess the results. Change has been perhaps most profound among public institutions once known as lumberin...

Aaron talks about the competitive market space and how to adapt and adjust to the fast pace B2B market changes to stay ahead in the game. He explains how to build a revamping go-to-market strategy, design a successful marketing campaign to promote your products, and boost sales. Aaron also shares some of his personal experiences, use cases, and tips to speed up with the evolving changes. Connect A...

Andy Niemann will discuss with us how the world has changed for B2B since the pandemic, the challenges, and how to overcome these challenges in new innovative ways. Connect Andy Niemann | Follow us on LinkedIn

Eduardo will be talking to us on starting and accelerating digital transformation initiatives and will walk us through how we help small and large-scale companies to go through the digital transformation. Connect Eduardo de Carvalho | Follow us on LinkedIn

Jieun Chung will be discussing with us the art of succeeding events, constant pushback and will take us through the journey of her career path and what the challenges she faced and how she successfully overcame them. She will talk about the cultural norms she has come across and how one can adapt and learn new things. Connect Jieun Chung | Follow us on LinkedIn

Giorgia Favaretto today will explain to us how to think on your feet and pivot on a dime and learn how to survive a real crisis, sharing her experience on how to offer value to customers, how to communicate and support them. She also talks about managing clients and employees and encouraging them to practice a work-life balance. Connect Giorgia Favaretto | Follow us on LinkedIn

Ratul Sengupta today will be discussing with us about driving business impact using data from a customer experience perspective, solutions that empower brands to build strong relationships with their end customers through meaningful connections that boost their brand value that create shareholder value. ​​He also talks about how to create innovative solutions and reduce customer effort driving a h...

Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions? Connect Mark Turner   | Follow us on LinkedIn

This episode of the Sunny Side Up podcast packs the whole expanse of technology into a conversation with one of the industry’s longtime innovators. George Gatsis, who has been leading seamless enterprise-level business and digital transformations dating back to the days of mainframe computing. He shares his insights on ever-accelerating rates of tech development as well as the impacts of AI, big d...

The first draft of anything is going to be imperfect, but that’s the point! This episode of Sunny Side Up features Claudia Virlanuta, CEO at Edlitera, who wants to empower even the least technical of executives to leverage data science and analytics. It starts, however, with a willingness to feel foolish or even outright fail. While some 81% of executives believe big data is key to enterprise lead...

Acquisitions can be anxiety-provoking on many levels, but there are ways in which marketing has a very specific (and useful) role to play in smoothing the way. This episode of Sunny Side Up features Stacy West, Chief Marketing Officer at insight software, who shares some of the tools she has developed to facilitate the M&A process. With some 20 acquisitions in the past three years alone, insig...

This episode of the Sunny Side Up podcast features a sales pro who got his start in an unlikely place. Corey Kleinbauer, a Boston-based sales executive with SAS, planned a career in the mental health space. When he decided to switch his focus to sales, it turned out that the psychology skill sets he’d studied transferred with great results. As VP of Sales, Corey has developed and led a team produc...

This episode of the Sunny Side Up Podcast features Kristopher Clark, a Silicon Valley visionary who has built his career on the results-oriented product, project, and business relationship management for consumer-facing products. He’s uniquely positioned to talk about something top-of-mind for companies across every enterprise sector: Digital Adoption. The conversation covers both tactical and str...

Senior VP of Sales, Dale Limes shares an approach that imagines Halo’s sales team as an extension of their client’s in-house marketing function. The emphasis is on selling solutions, not just products, and constantly pivoting to identify and understand customer needs. If circumstances are fluid, as they have been with the unfolding pandemic, Halo’s philosophy is to get ahead of the curve and antic...

In this episode, Raja Narula talks about the power of traditional marketing and digital marketing. He speaks on his view of the current landscape of traditional and digital marketing, how they can work together to achieve sales goals, and the biggest marketing trends he’s been seeing. Plus, he shares wise words on the most powerful attributes of digital marketers. Connect Raja Narula | Follow us o...