OnBase: Smashing Sales and Marketing Misalignments

In this episode, Amarnath Lingam talks about AI, ML and DevOps and how it is building momentum in these times. He also connects his insights into the B2B world, making known why modern AI and analytics may not completely replace the dashboards for solving certain problems. Amar also talks about data analytics, internal and external data and strategies for managing them. To know more about how thes...

In this episode, Lisa Horner walks us through her winding career through services and marketing, sharing all that she finds most important for her role and company. We learn why employee well-being is fundamental to any business and how investing in culture can take your company forward at all times. COVID hit companies and careers hard. Do you want to know how AppFolio managed it well even then?...

In this episode, Bhaskar Roy talks about how to achieve a data-driven organization that operates at scale. He explains what it means to be a data-driven company, why it’s important, and the main elements of becoming data-driven, including insights into pitfalls to avoid and the potential time you can save with automation. Contact Bhaskar Roy | Follow us on LinkedIn .

In this episode, Ryan Bearden talks about how to avoid checkbox marketing in order to accomplish your goals and grow your business. Ryan explains what checkbox marketing is, how companies are using it against themselves, and how to pivot to work that makes a greater impact. He also breaks down how to balance speed and focus in your marketing strategy and how to provide hard work to your teams whil...

In this episode, Ryan O’Neil talks about Sales focused Marketing and how he has been into it. We learn how bringing the sales and marketing teams together can increase the frequency of qualified sales opportunities for the business. Ryan also talks about Marketing Qualified Leads, Personalization, and how he has integrated the principles into everyday practice. If you have been wanting to know how...

In this episode, Jay Bowden talks about why growth is the result of velocity and thoughtfulness and this thinking behind that formula. He shares what he’s heard from marketers and learned in 2020, gives recommendations for marketing leaders who want to activate a growth mindset, and gives advice to those marketing executives who want to accelerate and level up their career.  Contact Jay Bowde...

In this episode, Jake Hofwegen talks about what it takes to be a leading Chief Revenue Officer (CRO), as well as the significance of operational deficits or debt in business, how revenue operations have changed over time, and when the best time to invest in revenue operations is. Contact Jake Hofwegen | Follow us on LinkedIn .

In this episode, Melissa Schneider discusses her journey as a product manager and how she’s evolved to become a major in the profession. She talks about her learnings from the role and why she loves doing what she does at GoDaddy. Also, we learn the significance of small businesses in the global economy and the importance of having an exceptional customer service team in any business. Understandin...

In this episode, Uday Nayar dives into the intricacies behind buyer enablement. He examined its crucial components, how companies enable their buyers, the significance of robust organizational design, and the mindset that companies should adopt to enable their buyers and improve their customer’s experience.  Contact Uday Nayar | Follow us on LinkedIn .

In this episode, Frederic Page talks about leveling up as an executive, explaining why having a growth mindset is key to having a remarkable career in life. He discusses how self-awareness and openness to receiving feedback are the first steps to developing a growth mindset and why failures are your stepping stones to success and development. If you wish to know how you can upgrade your skills as...

In this episode, Rob Giglio talks about the new customer experience that mixes physical and digital experiences, discussing lessons learned in adapting customer experience for the next era of business. He addresses the importance of trust and transparency, how to build resilience in marketing, how to leverage new digital tools to meet customers where they’re at in their journeys, and how to find t...

In this episode, Vik Mediratta talks about simplifying sales enablement while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and muc...

In this episode, Vik Mediratta talks about Sales Enablement Simplified, while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and muc...

In this episode, Brenda Hodge talks about unlocking go-to-market strategy. She breaks down the critical elements of her go-to-market strategy framework, shares what she finds the most interesting about the strategic process, and offers advice for marketers on developing strategies and gaining cross-functional alignment between sales and marketing.  Contact Brenda Hodge | Follow us on LinkedIn...

In this episode, Michelle talks about Digitally driving B2B Sales Performance. She divulges her learnings in 2020 and the expectations of B2B buyers. Michelle also shares how the digital transformation impacted B2B market and delivered more ROI. In the end, she gives some great advice to B2B marketers. Contact Michelle Bandler | Follow us on LinkedIn .

In this episode, Jeff Richardson talks about Personalized GTM intelligence system. He shares his insights on the need for a go to market team to have their own data science team. Jeff defines how the framework work and he also adds Why 'one size fits all' data strategy doesn’t work. Contact Jeff Richardson | Follow us on LinkedIn .

In this episode, Cynthia Stephens talks about How to build and run a global Demand Gen Strategy at scale. She differentiates Localization, globalization and internationalization. Cynthia describes her journey at Lionbridge developing the global demand generation strategy and shares her learnings to other demand gen marketers on going global. Contact Cynthia Stephens | Follow us on LinkedIn .

In this episode, Arun Krishnaswamy talks about Data Science 101. He adds some of the skill sets that are needed to be successful in the AI/ML space. Arun teaches how to make a transition from academics to a professional setting in AI/ML space. He also shares his insights on how one should prepare to build a career in AI/ML.  Contact Arun Krishnaswamy | Follow us on LinkedIn .

In this episode, Charles Thibault talks about Demand-side vs Supply-side Analytics. He shares about the journey of the analytics leaders. Charles adds some of the things that analytics leaders should watch out for in their evolution at a company. He also shares his advice to the current and future analytics leaders.  Contact Charles Thibault | Follow us on LinkedIn .

In this episode, Dan Frohnen talks about When OutBound becomes InBound, his journey and experience in the music industry where he worked with B2B & B2C markets, his love for the entrepreneurial spirit. He shares his views on demand families and sales development. Contact Dan Frohnen | Follow us on LinkedIn .

In this episode, Anand Akela talks about Go-To-Market strategy to win the market. He gives amazing tips on successfully executing the go-to-market strategy. Anand shares some insights on developing strong product messaging and why sales enablement is required to support the successful execution of your GTM strategy. Contact Anand Akela | Follow us on LinkedIn .

In this episode, Nick King talks about how to implement complex change at scale. He breaks down the framework of transformational change and shares in what terms he measures ROI. Nick shares his insights on galvanizing an organization around the transformation.   Contact Nick King  | Follow us on LinkedIn .

In this episode, Jen Bennett talks about how to rebrand a business and its vision to the future in a way that improves the identity of the organization internally and externally. Also, she conveys the message to the stakeholders and teams that change their perspective. She shares her advice on why the target audience plays a key role and the power of communication in order to build a sustainable r...

In this episode, Byron Workman talks about how to attract top tier SDR talent. He also shares his insight into how DSRs became very motivated on their quota, the importance of hiring people with the right attitude and work ethics in order to develop a great team, and the importance of Internal culture & coalition. Contact Byron Workman | Follow us on LinkedIn .

In this episode, Jennie Leigh talks about “Becoming Operationally Savvy”. She explains why to have the strategic and inspirational people on the team and how to determine Marketing ROI. She also elaborates the need for transparency between teams to understand each other's workflow to be on the same page even when they are working on the goal through a different process. Contact Jennie Leigh | Foll...