On Your Terms®

Today, we're diving into why innovation, not imitation, is the secret sauce to a lasting, competitive business. Many start their online ventures by mimicking others, assuming that the existing models are the gold standard. But entrepreneurship is about breaking out of that box. It's about pushing boundaries, introducing something new, or enhancing what's already out there. Your business shouldn't...

You know me as a lawyer turned entrepreneur who's all about helping you legally safeguard your online business. But I'm also a business owner who faces the same ups and downs you do. In my seven years of running my own show, I've encountered plenty of highs, but also some lows—those dreaded nightmare scenarios that every entrepreneur dreads. Today, I'm sharing five lessons I've learned from those...

Dealing with burnout? Trust me, you're not alone. The online business world can be a fast track to exhaustion. Often, it draws in ambitious individuals—go-getters, perfectionists, and visionaries eager to make their mark. Combine the addictive nature of social media, the challenges of recent years, and the inherent complexities of entrepreneurship, and you have a recipe for burnout. Today, Emily B...

I want to chat about the importance of defining our path and not just following the herd, especially in the digital landscape. Just like seeing someone else break a rule in school won’t hold up when the teacher catches you, the same applies to online business and legal issues. In this episode, you’ll hear… Why basing your decisions on what others are doing online can lead to misguided choices and...

Losing someone close, or facing a significant personal loss, is an indescribably painful experience. And keeping a business afloat, creating content, and supporting a community while being immersed in grief is a challenge that’s hard to grasp until you’ve been through it. Gina Moffa, an NYC-based psychotherapist with a rich history in trauma and grief work, including roles at Mount Sinai Hospital...

Ah, Ted Lasso, the beloved show that marries the world of football – or soccer – with humor, heart, and hope. But who'd have thought this popular series could provide us salient lessons for business? Today, let's unravel a key takeaway from season three episode seven and understand its significance in the world of business. In this episode, you’ll hear… What this Ted Lasso moment can teach us abou...

Today, we’re diving deep into the world of Trader Joe’s. Whether you’re an ardent fan of their cookie butter or just an occasional shopper, there’s no denying that Trader Joe’s has made a mark in the grocery world. But beyond our personal shopping lists, what can we, as business owners, learn from them? This episode marks the beginning of a special series where I dissect the strategies of big corp...

Have you ever put too much pressure on yourself — whether in business, in life, or in the kitchen? We all have. In this episode, I share a real-life tale about baking a chocolate cake for a neighborhood gathering. You'll hear about how a seemingly disastrous baking incident turned into a delightful treat, with some insights into self-doubt and perfectionism along the way. In this episode, you’ll h...

Ever wonder why Starbucks seems to be the trendsetter in the coffee world and how Dunkin' has rebranded itself to compete? In this episode, I dive into the world of coffee, exploring how giants like Starbucks and Dunkin' define trends and strategies, and what that teaches us about business differentiation and entrepreneurship at any size. I also draw parallels with Costco and BJs, and how they've...

Are you curious about implementing AI, like chatbots and GPT-based systems, in your online business? Or maybe you're already using it? Well, it's not just about the latest technology; there's an intriguing legal dimension to consider. Along with marketing considerations, these are aspects that demand our attention. So buckle up, because we're diving into both the marketing and legal landscapes of...

Picking a productivity system for my business was an absolute game-changer — and I credit Louise Henry with giving me the tools to take full advantage of it. In our conversation, we deep dive into productivity, goal-setting, and identifying the perfect platform for your content. Believe it or not, you can truly scale your entrepreneurial productivity without putting in extra hours—all you need are...

We're diving into a new kid on the block in the social media world, Threads, and discussing the exciting (and a little controversial) developments between Twitter and Threads. As an entrepreneur, staying open-minded to the potential uses of new platforms is essential, but so is knowing the ins and outs of some serious legal issues that can come with the territory. So, let's get into it! In this ep...

Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the...

Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilitie...

In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 witho...

Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your t...

Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that fo...

I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent , and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest upda...

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establis...

When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked: "At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very...

Something that a lot of business advice leaves out is that every entrepreneur is a whole person with a personal life beyond their business. I’ve always been honest with you about what’s going on in my life, even if I only share a small part of it. Today, I want to share some updates on where I’m at, what’s happening in my life, and what you can expect from me and On Your Terms® in the future. In t...

Today we’re tackling a question I've seen quite a lot, most recently from our listener, Deborah, who asked: Is it possible to place multiple different ventures under a single LLC? While the short answer is yes, it might not be the most practical or beneficial strategy due to the legal risks involved. If you're wondering what this looks like, then stick with me as we dig deeper into this topic. In...

Many entrepreneurs dream of that “going viral” moment, but no one ever seems to talk about what comes next: Things start to go back to normal. That's why creating consistent, perennial content is key to sustainable success. Katie Steckly, an authority in the sphere of perennial content and social media, joins us to share why evergreen content is so important to your business. We delve into selecti...

When it comes to business registration, that only applies to “real” business, not your online business – right? In this episode, I'm here to answer a question listener Cara asked: "My online coaching business isn't registered, and apparently it doesn't need to be, but is there some kind of public liability or protection policy I can add?" In this episode, you’ll hear… Whether your online business...

Writing a book is a wild ride, but one that can be worth the trip for many entrepreneurs – if you go into it for the right reasons. In this Summer School episode, we’re revisiting a conversation with book coach Richelle Fredson, who has been invaluable in my own book writing journey (if you want to hear how that’s going, listen to my latest update in Episode 115 ). She shares practical tips about...