On Your Terms®

Picking a productivity system for my business was an absolute game-changer — and I credit Louise Henry with giving me the tools to take full advantage of it. In our conversation, we deep dive into productivity, goal-setting, and identifying the perfect platform for your content. Believe it or not, you can truly scale your entrepreneurial productivity without putting in extra hours—all you need are...

We're diving into a new kid on the block in the social media world, Threads, and discussing the exciting (and a little controversial) developments between Twitter and Threads. As an entrepreneur, staying open-minded to the potential uses of new platforms is essential, but so is knowing the ins and outs of some serious legal issues that can come with the territory. So, let's get into it! In this ep...

Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the...

Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilitie...

In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 witho...

Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your t...

Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that fo...

I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent , and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest upda...

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establis...

When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked: "At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very...

Something that a lot of business advice leaves out is that every entrepreneur is a whole person with a personal life beyond their business. I’ve always been honest with you about what’s going on in my life, even if I only share a small part of it. Today, I want to share some updates on where I’m at, what’s happening in my life, and what you can expect from me and On Your Terms® in the future. In t...

Today we’re tackling a question I've seen quite a lot, most recently from our listener, Deborah, who asked: Is it possible to place multiple different ventures under a single LLC? While the short answer is yes, it might not be the most practical or beneficial strategy due to the legal risks involved. If you're wondering what this looks like, then stick with me as we dig deeper into this topic. In...

Many entrepreneurs dream of that “going viral” moment, but no one ever seems to talk about what comes next: Things start to go back to normal. That's why creating consistent, perennial content is key to sustainable success. Katie Steckly, an authority in the sphere of perennial content and social media, joins us to share why evergreen content is so important to your business. We delve into selecti...

When it comes to business registration, that only applies to “real” business, not your online business – right? In this episode, I'm here to answer a question listener Cara asked: "My online coaching business isn't registered, and apparently it doesn't need to be, but is there some kind of public liability or protection policy I can add?" In this episode, you’ll hear… Whether your online business...

Writing a book is a wild ride, but one that can be worth the trip for many entrepreneurs – if you go into it for the right reasons. In this Summer School episode, we’re revisiting a conversation with book coach Richelle Fredson, who has been invaluable in my own book writing journey (if you want to hear how that’s going, listen to my latest update in Episode 115 ). She shares practical tips about...

In this episode, we're delving into the nitty-gritty of legally hiring employees for your online business. You ask, and I answer! Listener Laura wrote in wondering about the legal steps involved in hiring employees. To tackle her question, I thought we'd kick things off by revisiting the difference between employees and contractors. In this episode, you’ll hear… Getting a legal foundation in place...

Public speaking is such an important skill to learn, and it can be a huge advantage in your business if you do it well. In this Summer School episode, we’re revisiting an interview with the great Mike Pacchione. We talk about why speaking well is important, what makes a speaker good or bad, and whether it’s possible for a bad speaker to become great. We also talked about the areas most speakers ne...

Do you ever worry that your small business doesn't need the same legal protection as the big guys? That's like saying you don't need a seatbelt because you're only driving down the block! Today, I'm answering a question from one of our listeners, Candice, who asked about how legal contracts and business matters differ for small shops compared to larger ones. It's an excellent question, Candice, an...

For the next couple of weeks, I’ll be running what I call Online Marketing Summer School. We’re going to be revisiting some past episodes geared toward helping you level up (or kick-off) your online marketing strategy! We’re kicking things off with one of my favs: an interview with Natasha Samuel of The Shine Online Podcast! Natasha Samuel is the host of The Shine Online Podcast and an Instagram s...

Do contracts need to be looked over or written by an attorney to be legally binding? As always, I'm here to demystify the complex legal jargon for you and empower you to grow your business on your own terms. In this episode, you’ll hear… Whether a contract needs to be written by an attorney What makes your contract unenforceable Ensuring your contracts are legally binding If you’d like a shoutout...

Has the popular narrative of 'soul-level work' ever made you question whether every aspect of your business is something that should light your soul on fire? If so, let's take some time to unpack this today. In this episode, you’ll hear… Why it’s unrealistic to expect your business to provide unending joy How the realities of running a business impact your daily life Making room for evolving passi...

What are the legal concerns when it comes to using pictures of another company’s branded products in your business? That’s what we’re diving into today! Jill asked, I'm currently creating a PDF to be sold on my website that's something along the lines of a "healthy food swaps" grocery guide. Within that document, I'm including specific pictures of branded food products. Do you happen to know if I'...

Today we’re going to talk about Kenny G., “real jazz,” and how that relates to business. We’ll explore powerful lessons for entrepreneurs about authenticity, value, and standing out in a crowded market. Let’s dive in! In this episode, you’ll hear… What a feud between two jazz musicians has to do with your business Finding what makes your business unique Getting back what you put out into the world...

New business owners have a lot to deal with: applying for an EIN, getting a business address, starting a business bank account, and forming an LLC, among other things. I get it. It can feel like you're putting the cart before the horse if you don't have an audience, an email list, or any offers yet. But let me tell you, there's a different way to look at this. We'll unpack this perspective shift i...

As an entrepreneur who has built a multi-seven-figure business, I've had my fair share of experiences when it comes to hiring and firing employees and contractors. In this episode, I want to share my top 10 tips for managing these relationships and navigating the complexities of staffing your business. My goal is to help you build a successful team while maintaining healthy working relationships w...