On Top of PR with Jason Mudd

Send us Fan Mail Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins.  John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadca...

Send us Fan Mail Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future. Five things you’ll learn from this episode: What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and internally The strategy and tactics...

Send us Fan Mail Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”. Five things you’ll learn from this episode: How to get started in PR and marketing without a PR or marketing degree Why hospitality might be a great starting point for marketing and PR professionals How you can learn the mo...

Send us Fan Mail Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The four questions to ask yourself before you start your own podcast The steps to building your own podcast The three steps to launching your podcast How to monetize your podcast 10 podcast pro tips to th...

Send us Fan Mail Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker. Five things you’ll learn from this episode: Why only 3% of people and brands are able to think and operate their business differently The two main ways you can stand out and achieve competitive separati...

Send us Fan Mail Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence. Five things you’ll learn from this episode: The power of following up to get more media coverage for your brand...

Send us Fan Mail Our episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines. Five things you’ll learn from this episode: The difference between diversity, equity, and inclusion The difference between equity and...

Send us Fan Mail Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events. Five things you’ll learn from this episode: How to use social media and web content to directly reach your audience How to stop relying on only news coverage for PR How to attract the best audience relevant to...

Send us Fan Mail Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Mistakes companies make when working with influencers The difference between an influencer and a spokesperson  The slippery slope of working with influencers who buy followers Why influencers are relevant to B...

Send us Fan Mail Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys. Five things you’ll learn from this episode: Why outsourcing work can be m...

Send us Fan Mail Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.   Five things you’ll learn from this episode: How Jack Welch changed business operations and transparency  Why communications ha...

Send us Fan Mail Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee,  director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role. Five things you’ll learn from this episode: What clients need to know when hiring the righ...

Send us Fan Mail Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry. Five things you’ll learn from this episode: The benefits of having a company podcast  The challenges of starting a podcast How to promote your podcast If a vid...

Send us Fan Mail Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How commercial newswires work  The benefits of using commercial newswires  When to use a commercial newswire  Why publicly companies need to u...

Send us Fan Mail Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media. Five things you’ll learn from this episode: How you can improve your company website  How every par...

Send us Fan Mail Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content. Five things you’ll learn from this episode: Social media best practices  How companies can improve their social media presence What it means to post natively on a socia...

Send us Fan Mail Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand. Five things you’ll learn from this episode: The benefits of the having a PR agency mindset while working in corporate communica...

Send us Fan Mail Our episode guest is Gideon Fidelzeid, managing editor at PRWeek . Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey. Five things you’ll learn from this episode: What are PR industry trends? What might the future look like fo...

Send us Fan Mail Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How online reviews compare to your online reputation   Steps to auditing your company’s online reputation  The importance of domain authority  What you can do offline to improve your online reputation ...

Send us Fan Mail Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard,  opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision. Five things you’ll learn from this episode: How to use HARO and ProfNet more efficiently   The dif...

Send us Fan Mail Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs. Five things you’ll learn from this episode: How to use human motivation to boost sales, increase margins, and improve employee satisfaction  What a decoy is...

Send us Fan Mail Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creat...

Send us Fan Mail Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Five things you’ll learn from this episode: Why Chris Chiames thinks PR pros shouldn’t be storytellers  Why measurement is just one important factor in demonstrating PR effectiveness   The value of observation before making suggestions The importance...

Send us Fan Mail Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations. Five things you’ll learn from this episode: If a TV newsroom always posts an online article in addition to the aired news story How you can get a copy of an aired TV news story video  Beware of copyright w...

Send us Fan Mail Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. Five things you’ll learn from this episode:...