On Top of PR with Jason Mudd

Send us Fan Mail Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce. Five things you’ll learn from this episode: Understanding what a license to us...

Send us Fan Mail Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode: The power of PR measurement Why PR measurement is important How to start measuring...

Send us Fan Mail Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins. Five things you’ll learn from this episode: Some of the mistakes top marketers make How to improve your marketing, storytelling, and communication skills The fo...

Send us Fan Mail Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What the 10 elements of news are  How you can proactively address the timeliness of your news  What consequences could be considered newsworthy   Why human interest is almost always local  How the 10 elements of news can...

Send us Fan Mail Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpass their organizational, caree...

Send us Fan Mail Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Five things you’ll learn from this episode:  How to transition from being a PR student to a PR professional  Understanding the PR industry as a recent graduate The importance...

Send us Fan Mail  Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode: How a sale is a love affair  The five phases you need to pull a buyer through in their purchase  Tactical tools help your sales team sell more effectively  The killer question for closing and bringi...

Send us Fan Mail Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.  Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. Five things you’ll learn from this episode...

Send us Fan Mail Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The five questions you should ask yourself before you send out any corporate communications Why your audience isn’t “everyone”  Why...

Send us Fan Mail Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: What three ways brands are responding to the economic climate Why brands who are actively bui...

Send us Fan Mail Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode: Why companies should use neurodiverse marketing   Common mistakes marketing and PR professionals make when approaching the media How to build re...

Send us Fan Mail Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space. Five things you’ll learn from this episode: How can I get a job? What does the current PR job market look like? What mistakes are candidates making in their...

Send us Fan Mail Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client? When is the be...

Send us Fan Mail Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What’s the true cost of employing PR professionals inside your organization? How does hiring an in-house PR professional compare to hiring a PR agency? What tool can I use to figu...

Send us Fan Mail Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. Five things you’ll learn from this episode: How do you create a great place to work?  What are people practices and profit performance? How can I improve my workplace’s culture?  What can I do as a manager to be a great boss w...

Send us Fan Mail Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.” Five things you’ll learn from this episode: Why should I lead with PR before advertising when launching a campaign or brand? What is the importance of brand positioning? Why should companies try to go “all in” when la...

Send us Fan Mail Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest: Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of Amer...

Send us Fan Mail Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs. Five things you’ll learn from this episode: How did Firehouse Subs prepare for the COVID-19 pandemic? What lessons did Firehouse Subs learn from the COVID-19 pandemic, and...

Send us Fan Mail Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode: How can I improve and increase my earned media coverage?  How can I better understand how to work with the media?  What types of stories should I share with the media?  What are the...

Send us Fan Mail Guest: Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable. Five things you’ll learn from this episode: Why are marketing managers scaling down their outside agency resources?  Can a PR agency be a...

Send us Fan Mail Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale. Topic:  Use personality assessments to build the best team for your company and optimize t...

Send us Fan Mail Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest: Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel. Topic:  The o...

Send us Fan Mail Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS. Guest:  Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainm...

Send us Fan Mail Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.  Guest:  Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a memb...

Send us Fan Mail Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.       Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired br...