On Top of PR with Jason Mudd

Send us Fan Mail Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business.  Five thi...

Send us Fan Mail Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies. Five things you’ll learn from this episode: How to build fans and customers The science behind why fr...

Send us Fan Mail Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair. Five things you’ll learn from this episode:  Why ethical failures happen  How to deal with ethical dilemmas  How to have conversations with people making unethical decisions  How to encourage ethical responsibility w...

Send us Fan Mail Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more. Five things you’ll learn from this episode:  The pros of bundling PR services  Long-term ways that you can save money with your PR agency  How to determine whether you want to spend money on PR software  How to make crisis management cheaper   Why you should cut your advertising bud...

Send us Fan Mail  Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing.  Five things you’ll learn from this ep...

Send us Fan Mail Our episode guest is Jonathan Osborne, business shareholder and co-chair of White Collar Defense and Investigations with Gunster law firm. Jonathan  tells what to do after alleged or confirmed illegal activity in your organization. Five things you’ll learn from this episode: The first step you need to take when you are aware of the investigation The difference between a subpoena a...

Send us Fan Mail Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif. Five things you’ll learn from this episode: Why delegation is important for a CMO. What to do before you cut the cord on an old agency or hire a new one. How to manage an already small budget for the best results. How to be ready for the role of CM...

Send us Fan Mail Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller . Scott is also the author of several books.  Five things you’ll learn from this episode: How to focus on the customer and not just your company's values, goals, missions, etc. Since everyone is an amb...

Send us Fan Mail Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.  Five things you’ll learn from this episode: Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc. Get these opportunities by building a relationship with a newsroom r...

Send us Fan Mail Alison Taylor of Ethical Systems and Jason Mudd discuss how to tackle ESG (Environment, Social, and Governance) in the corporate communications world.  Guest: Alison Taylor is the Executive Director of Ethical Systems, a research collaboration based at NYU Stern School of Business. She is also a professor at Stern and is writing a book for Harvard Business Review Press on how comp...

Send us Fan Mail Drew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve already taken, and how likely they are to make changes that could either positively or ne...

Send us Fan Mail Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims.   Topic: In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statu...

Send us Fan Mail Our episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.  Topic: Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable c...

Send us Fan Mail Five things you’ll learn from this episode: The role of trust in a relationship with a PR agency The importance of enjoying who you work with How to verify that an agency can do what needs to be done Why you should pay attention to what an agency talks about on their website How to determine where you fit in on a list of clients Quotables “You have to wonder, is this company in a...

Send us Fan Mail Our guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.  Five things you’ll learn from this episode: Common data compliance mistakes companies make What General Data Protection Regulation (GDPR) is and its effects on marketers in the United States The importance of a team that can look at c...

Send us Fan Mail Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.  Five things you’ll learn from this episode: The hidden implications of counteroffers   The most common reasons that people leave their jobs The benefits of having a performance-based job culture  Why discussing compensation...

Send us Fan Mail Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist.  Five things you’ll learn from this episode:  What the SCARF method is and how it can be used to improve leadership.  How to influence others by using knowledge of how the brain works Why past man...

Send us Fan Mail Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018. Five things you’ll learn from this episode: How to get your company’s news on the news The v...

Send us Fan Mail Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies.  Five things you...

Send us Fan Mail Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.  Five things you’ll learn from this episode: How being “at the table” from...

Send us Fan Mail Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.  Five things you’ll learn from this episode: The key day-to-day roles of communicators If and how brands should take a stand on social issues The most important skills that communicators need...

Send us Fan Mail Dan Jasper is director of public relations at Mall of America in Bloomington, Minn. Five things you’ll learn from this episode: How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening at Mall of America, and what you...

Send us Fan Mail Tim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging. Five things you’ll learn from this episode: The most destructive problems that sales messages suffer fro...

Send us Fan Mail This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation? Five things you’ll learn from this episode: Understand why many companies are actively offering scholarships, how it positions you as a thought leader, and how it helps significantly wi...

Send us Fan Mail Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave. Five things you’ll learn from this episode: The value of creating the best workplace, striving to have a WOW brand that customers love, and wouldn't ever want to buy from somebody else. Building a workplace cu...