On Top of PR with Jason Mudd

Send us Fan Mail Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgetta...

Send us Fan Mail Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels.  Five things you’ll lear...

Send us Fan Mail Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode:  How to build media relationships  Knowing when the pitch is right  What is newsjacking  The elements of news  How to leverage local news on behal...

Send us Fan Mail Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations.  Five things you’ll learn about in this episode: Starting using AI Using caution with AI Setting up policies around using AI Communicating and enforcing policies around AI Ways to use AI Quotables “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when s...

Send us Fan Mail Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph. D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic jour...

Send us Fan Mail Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Five things you’ll learn from this...

Send us Fan Mail Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.  Five things you’ll learn from this episode: No tricks, just content The technology stack The...

Send us Fan Mail Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies...

Send us Fan Mail Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations.  Five things you’ll learn from this episode: How Axia started podcasting Why you might want your own branded podcast The three phases of starting a podcast  How to successfully promote and monetize your podcast...

Send us Fan Mail Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five things you’ll learn from this episode: Why you...

Send us Fan Mail Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn...

Send us Fan Mail Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest : Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with...

Send us Fan Mail Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn from this episode: How to sell the anticipation...

Send us Fan Mail In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.  Tune in to learn more! Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is spo...

Send us Fan Mail Our episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Five things you’ll learn from this episode: What impostor syndrome is What the opposite of impostor syndrome is Why impostor syndrome is more common in high achievers  How the Peter Principle re...

Send us Fan Mail Our episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an opera singer.  Five things you’ll learn from this episode: The performance of public speaking The public speaking skills you need today How to craft talking points  How to develop a speech for an executive How to take your speaking skills to the next...

Send us Fan Mail Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations. Five things you’ll learn from this episode: What corporate crisis insurance does How to know insurance covers your crisis management Which in-house employee to speak to in order to learn more about the...

Send us Fan Mail Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more.  Five things you’ll learn from this episode: The origin of Muck Rack The current states of Journalism and PR (2022) How to find what’s being written about in the media Best practices f...

Send us Fan Mail Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Five things you’ll learn from this episode: How to start writing stories for media outlets What you should focus on in your stories. The logistics of stories you’ll submit to media outlets. How to pic...

Send us Fan Mail Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. Five things you’ll learn from this episode: Four lessons of empathy from Ted Lasso What toxic positivity is How to implement empathetic practices for employees How to implement empathetic practices for clients How to change your actions to suit your employees and clients better  Quotables “The charac...

Send us Fan Mail In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! Five things you’ll learn from this episode: How to express yourself fully when speaking...

Send us Fan Mail Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote Advice for working with busy executives Current corporate challenges for N...

Send us Fan Mail Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media. Five thing...

Send us Fan Mail Our solocast is with host Jason Mudd, CEO at Axia PR.  Five things you’ll learn from this episode: A brief history of PR What PR is Why the modern PR industry is a train wreck How to elevate your career in PR How PR pros should be measuring PR Quotables “They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote i...

Send us Fan Mail Our episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and  collegiate coach led to a career as an agent, commercial agent, and vice president of marketing for a major sports agency and a consultant at the other.  Five things you’ll learn from this episode:  Common misperceptions about working with celebrity talent The difference between celebritie...