Mobile Ecosystem Forum

On Message

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions. Share your opinions on + 44 7770 1962 27 on SMS, RCS, Viber or WhatsApp, and stay ON MESSAGE!

Author

Mobile Ecosystem Forum

Category

Technology

Podcast website

podcasters.spotify.com

Latest episode

Jul 8, 2026

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Episodes

Mobile Money & Financial Inclusion: Insights from Global Findex 2025 08.08.2025

MEF CEO Dario Betti explores the World Bank’s Global Findex 2025, highlighting mobile money’s expanding role in financial inclusion. While progress is remarkable, persistent gaps and new responsibilities remain for the mobile ecosystem and policymakers. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

RCS Universal Profile 3.1: The Future of Secure Messaging 06.08.2025

MEF CEO Dario Betti discusses RCS Universal Profile 3.1, a major leap towards OTT parity. This update brings high-quality voice, improved connectivity, and robust anti-spam and file transfer security. It's a critical step for RCS to become a secure, scalable, and business-ready messaging platform, enhancing trust and user. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RC...

WhatsApp Ads – Billions in Revenue, or Privacy Backlash? 30.07.2025

Reviewing Meta's controversial decision to introduce ads in WhatsApp Status. Explore the financial optimism, user backlash, and regulatory concerns surrounding this major monetization shift. Discover what WhatsApp's move means for the future of A2P messaging, privacy, and the broader mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsA...

GenAI's Impact on A2P Messaging – A 2-Minute Deep Dive 23.07.2025

CMOs massive investments in Generative AI are reshaping the A2P messaging landscape. Discover how GenAI is boosting rich channels like WhatsApp Business and RCS, creating new opportunities for personalized content and automated customer engagement, while also considering the evolving role of traditional SMS. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsAp...

Apple's EU App Store Shake-Up – A New Era for Mobile? 16.07.2025

In this episode of ON MESSAGE, Dario Betti dives into Apple's groundbreaking decision to open its App Store to competitors in the EU. Announced on June 26, 2025, this move—driven by the Digital Markets Act—allows third-party app stores and alternative payment systems on iOS. Discover what these changes mean for developers, payment providers, and consumers, and explore the far-reaching implicat...

Mexico’s Telecom Reform: Digital Transformation at a Crossroads 09.07.2025

In this episode, MEF CEO Dario Betti explores Mexico’s sweeping new telecom reform and what it means for the country’s digital future. Discover how the creation of a new Digital Transformation and Telecommunications Agency, universal broadband goals, and innovative spectrum policies aim to bridge the digital divide and accelerate connectivity. Dario also examines the opportunities and challenges f...

EU fines Apple and Meta’s for DMA infringement 02.07.2025

In this episode, MEF CEO Dario Betti unpacks the European Commission’s first major fines under the Digital Markets Act—€500 million for Apple and €200 million for Meta. Dario explains the violations, the impact on app developers and users, and why these decisions mark a turning point for digital platform regulation. Learn how the DMA is reshaping business models, empowering developers, and setting...

Australia’s World-First Scams Prevention Framework 30.06.2025

In this episode, MEF CEO Dario Betti explores Australia’s groundbreaking Scams Prevention Framework—an ambitious, whole-of-ecosystem law that compels banks, telecoms, and digital platforms to proactively fight scams. Dario explains the framework’s core principles, new compliance obligations, and what MEF members need to know about tougher enforcement, sector collaboration, and consumer protections...

Apple’s Mobile ID Revolution 25.06.2025

In this episode, MEF CEO Dario Betti unpacks Apple’s groundbreaking move to bring government-issued digital IDs to the iPhone with iOS 26. Discover how device-centric identity is set to transform onboarding, authentication, and privacy across the mobile industry. Dario explores the opportunities and challenges for operators, enterprises, and the wider ecosystem—and why collaboration on interoperab...

Mobile Ads Innovations 2025 23.06.2025

At the recent IAB NewFronts, Meta, TikTok, and Google showcased AI-powered tools, immersive ad formats, and privacy-first solutions transforming mobile advertising. Highlights included Meta’s AR and e-commerce features, TikTok’s brand-safe content targeting, and Google’s streamlined campaign tools with privacy safeguards. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Vi...

X Chat and the Next Leap in Mobile Messaging 12.06.2025

In this episode, MEF CEO Dario Betti unpacks what the new secure messaging platform means for the mobile ecosystem; as communication, content, and commerce converge, what are the implications for mobile providers, fintechs, and regulators? Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Turkey’s 2024 Data Protection 21.05.2025

News of the 2024 Annual Report issued by the Turkish Data Protection Authority which outlines a snapshot of regulatory trends relevant to the international mobile ecosystem, and shares the key takeaways for companies operating in Turkey. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

FCC TCPA Revoke Consent Quickly 16.05.2025

In this episode MEF CEO, Dario Betti will explore how the FCC’s Telephone Consumer Protection Act (TCPA) addresses consumer rights to revoke consent for marketing communications. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

Booming Second Hand Mobile Device Market 19.03.2025

CCS Insight describe a strong trend for mobile device second market. Let us know your opinion at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

Alternative App Stores & Apple’s Content Dilemma 21.02.2025

With Europe’s Digital Markets Act (DMA) forcing Apple to open iOS to third-party app stores, a new challenge has emerged: content moderation. Apple recently clashed with AltStore , a third-party marketplace backed by Epic Games, over an adult-oriented app called Hot Tub .

Capex to Sale Ratio: Telecom & Tech swapping roles? 20.02.2025

Historically, telecom companies have been known for their high capital expenditures—investing heavily in infrastructure, network expansions, and spectrum licenses. For decades, CapEx as a percentage of sales for mobile operators hovered between 12% to 20% , driven by the need to deploy 4G, 5G, and fiber-optic networks. But things are changing. Today, we’re seeing a gradual decline in CapEx ratios...

12 Billion Mobile Connections in 2024, But Beware of The Trends 18.02.2025

MEF Data reports in February 2024 that the new numbers of mobile active connections ( SiMs) has reached 12.6 billion.  However the rate of growth is reducing to 5% year on year, the slowest rate in the last few year (if you exclude the 2% during the pandemic in 2020). So what is growing less, handsets (SIMS used by people) is now showing a 1.7% increase. It is IoT that has driven the market for th...

World Radio Day 13.02.2025

Today, on World Radio Day , we celebrate a medium with an extraordinary legacy and continued relevance in our digital world. Radio’s origins trace back to the pioneering work of Guglielmo Marconi , whose innovations in wireless communication over 120 years ago laid the foundation for modern broadcasting. Marconi’s work wasn’t just about connecting devices—it was about connecting people across dist...

Safer Internet Day: The Industry Against Youth Cyber Bullying 11.02.2025

Safer Internet Day —a global initiative that’s not just a day on the calendar, but a call to action for everyone in the digital world. Cyberbullying among young people is a growing crisis. Recent studies show that nearly one in three young people globally have experienced some form of online harassment. In the EU alone, around 20% of 12- to 16-year-olds report being cyberbullied regularly. Meanwhi...

European Commission: X is not Qualified As a Core Platform Service Under The Digital Markets Act (DMA) 29.11.2024

In this episode, we explore new things about the online social networking service of X should not be designated as a core platform service under the Digital Markets Act (DMA). Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

Italy's Moving Ahead: Fight Against the Piracy 25.11.2024

In this episode, we explore how Italy moving ahead against the piracy shield. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

Implementation of The Online Safety Act in The UK 18.11.2024

In this episode, we discuss implementing the Online Safety Act in the UK, which aims to protect vulnerable users online, particularly children. The act requires large tech companies with substantial revenue to contribute financially towards the regulation and enforcement of online safety measures. This includes paying fees for administrative costs and supporting the operation of the regulatory bod...

The Growing Importance of Privacy Regulations in The United States 17.11.2024

In this episode, we discuss the growing importance of privacy regulations in the United States, specifically focusing on the recent partnership between the Federal Communications Commission (FCC) and the California Consumer Privacy Act (CCPA). We also discuss how the CCPA, modelled after the European GDPR, has become a significant force in data privacy, while the FCC has historically focused on te...

Price Regulations for Mobile Operators 07.11.2024

In this episode, we explore the new things in November 2024 about the retail tariff regulations in mobile operators. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

Ofcom Online Safety Act: Protecting Users from Internet Frauds 04.11.2024

In this episode of On Message, we explore the online safety act from Ofcom. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE. 

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