On Message

Ireland’s telecom regulator ComReg has postponed the next phase of its SMS Sender ID Registry rollout, citing technical issues among some providers. Originally due to block unregistered IDs from October 3, the system will now continue showing “Likely Scam” warnings until integration problems are resolved. In this episode of On Message, we explore what the delay means for businesses, consumers, and...

Ofcom’s new study reveals how UK users are adapting to generative AI in search. Google still dominates for “high‑stakes” queries, but AI chatbots and AI summaries are shifting habits — and quietly eroding the old click‑through economy. In this episode of On Message, we look at what the findings mean for mobile, media, and trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS,...

On September 15, 2025, OpenAI released its first deep-dive into ChatGPT adoption. From classrooms to codebases, the study confirms that generative AI isn’t a lifestyle fad — it’s becoming a workplace companion. In this episode of ON MESSAGE, we unpack the key findings and what they mean for the mobile and digital ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS,...

X, formerly Twitter, reported $707 million in Q2 revenue — down from last quarter and propped up by internal payments from xAI. With users slipping below 215M daily and advertisers retreating, is X still an ad platform, or simply a data pipeline for AI? On Message explores what this shift means for mobile and digital players. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS...

Flipkart’s financial services arm, Supermoney, has surged into India’s top five UPI apps in under a year, logging over 250 million transactions per month and disbursing $700 million in loans. Backed by a fresh $30 million injection, is Supermoney just another fintech — or the start of India’s next big “super app” story? On Message breaks it down. Let us know and share your opinions at +44 7770 196...

Meta’s Q2 2025 Community Standards Enforcement Report paints a clear picture: moderation is less about headline issues like hate speech and more about the relentless task of combating spam and fake accounts. In this episode of On Message, we look at how eight years of data reveal the scale of the problem, and what it means for the mobile ecosystem. Let us know and share your opinions at +44 7770 1...

Meta’s Threads, originally pitched as a text-first social feed, is now testing direct messaging for all users. Could this pivot make Threads a serious player in the private‑first era of social media — or will it drown in spam, clutter, and chaos? On Message breaks down the opportunity, the risk, and the bigger picture. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber...

In September 2025, the U.S. Federal Trade Commission launched an inquiry into AI-powered companion chatbots — tools promoted as friends, mentors, or confidants. The concern: their potential impact on children and teens who trust these human-like systems. In this episode of Perspectives, MEF explores what the FTC’s inquiry means for safety, monetization, and the wider mobile ecosystem. Let us know...

Meta deleted 6.8 million WhatsApp accounts linked to scams. We explore pig-butchering fraud, global cybercrime trends, and what the mobile ecosystem must do to protect users and rebuild trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Telecoms generate strong cash flow, but long-term returns are slipping. We explore why profitability is under pressure—and what operators must do to unlock new growth in the digital economy. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Instagram’s new location-sharing feature sparks backlash from U.S. Attorneys General. We explore why mobile geolocation is becoming a global flashpoint—and what it means for platforms, carriers, and regulators. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Match Group settles with the FTC over misleading practices. We explore what this means for mobile subscriptions, cancellation policies, and why transparency is now a must for digital service providers. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

ChatGPT hits $2 billion in mobile revenue, sparking a feud with Elon Musk over App Store bias. We unpack the monetisation gap, mobile AI trends, and what it means for telecoms. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

PayPay’s U.S. IPO marks a turning point for Japan’s mobile payments market and SoftBank’s AI ambitions. We explore its rise, regional impact, and what this means for global fintech. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Fastweb and Vodafone’s merger shows early signs of stabilizing Italy’s telecom market. We explore whether consolidation can shift the industry from price battles to sustainable growth and digital innovation. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Latin America is redefining mobile payments. From Brazil’s PIX and WhatsApp Pay to Mexico’s Klar and Colombia’s Nequi, discover how global and local players are driving financial inclusion and innovation. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Snap Inc. reports Q2 growth in users and revenue, but rising costs and weak monetization challenge profitability. We explore Snap’s strategic pivot to AI, AR, and the future of mobile platforms. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

A Meta and Deloitte report explores how personalisation is reshaping mobile services—driven by data, AI, and trust. Learn why responsible strategies are essential for engagement, compliance, and innovation across the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses the launch of Ireland’s ComReg SMS Sender ID Registry, highlighting initial teething problems as legitimate messages are mislabelled as scams. The experience underscores the complexity of balancing security and reliable communication. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses the latest wave of Android fraud operations, highlighting new threats to mobile users and the urgent need for industry-wide vigilance, education, and collaboration to protect the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses the EU’s legal action against X (formerly Twitter), marking a pivotal test for the Digital Services Act. The outcome could shape the future of online content moderation and platform accountability in Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Sinch’s 20% share surge, driven by robust margins, an EBITDA beat, and accelerating AI innovation. Sinch’s performance highlights the growing importance of AI and efficiency in the messaging ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Italy’s new Agcom regulation, which introduces stricter controls on telemarketing and caller ID spoofing. This move is part of a wider set of actions across many regulator to increase consumer protection and trusted communications across Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Jack Dorsey’s launch of BitChat, an offline-first messaging app. BitChat’s peer-to-peer, decentralized approach could reshape how we think about privacy, resilience, and the future of mobile messaging. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti explores Spain’s 17% surge in A2P SMS traffic and diverging trends across Europe. Despite digital shifts, A2P SMS remains a trusted, high-volume channel for enterprise and institutional communication in many markets. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.