Omnichannel by OmnichannelX

How do you maintain meaningful work when AI is rewriting your team's job descriptions faster than HR can keep up? This episode introduces STAIR (Social Technical AI Reflection), a structured methodology developed to help organisations navigate the human side of AI adoption, not as a one-time change project, but as an ongoing practice. Noz is joined by Louise Harder Fischer, associate professor at...

Why does information architecture remain misunderstood despite being fundamental to digital success? In this episode, information architect Dan Brown (Curious Squid) joins Noz Urbina to explore how IA goes far beyond website navigation. Using examples from taco truck franchises to enterprise fleet management, they discuss how structuring information around user questions can improve customer satis...

What if the problem with your marketing isn't that content takes too long to create? Noz Urbina and Bouke Vlierhuis examine how AI has shattered the traditional content workflow, revealing that creation was never the real problem – it was just hiding all the other broken processes. They explore practical AI use cases that actually work, why aerospace engineering principles apply to content strateg...

What if everything you've been told about AI implementation is backwards? In the latest episode of the OmnichannelX podcast, host Noz Urbina sits down with Lasse Rindom, and they shatter the myth that AI is your secret weapon. Spoiler alert: it's not. With 127 million people using ChatGPT daily, AI has already become as common as Excel. The real question isn't whether you should use AI, but how to...

In this episode, Noz Urbina interviews Ilya Venger, Data and AI Product Leader at Microsoft, to deliver a masterclass in practical AI implementation for business leaders. Ilya addresses the trillion-dollar question facing every executive: Should we build our own AI solution, buy off-the-shelf, or wait for the technology to mature? His answer: it depends on understanding your specific business prob...

Noz Urbina interviews Rafaela Ellensburg , who has pioneered the content engineering discipline at Albert Heijn, one of the Netherlands' largest retailers. Rafaela discusses her journey from content specialist to content engineering leader, emphasising how structured content and metadata enable omnichannel measurement and personalisation at scale. The conversation explores the evolution from conte...

In this podcast, Noz and  Amir Faizpour  talk about how businesses can effectively implement AI beyond basic tools like ChatGPT. Amir, who runs Aggregate Intellect, explains why companies might need more sophisticated AI solutions that integrate with their existing business systems rather than using standalone AI tools. The conversation focuses on “AI agents” – systems that can independently use t...

Noz Urbina joins Larry Swanson to explore a critical question: as AI becomes universal, how will we distinguish real from synthetic? Their discussion delves into Truth Collapse - the AI-accelerated metacrisis that could make or break the world. They examine the challenges facing our institutions, cultures, and individual stability when both simple and sophisticated AIs become an integral part of d...

Noz Urbina and Larry Swanson examine the fundamental aspects of AI ethics as artificial intelligence becomes increasingly embedded in society. Their discussion covers five key insights into AI ethics that help safeguard our future, exploring big tech manipulation tactics, corporate power dynamics throughout history, and the role of government regulation in technology. The conversation addresses ho...

Noz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a s...

Noz Urbina sits down with Ashley Faus , Head of Lifecycle Marketing at Atlassian and contributor to TIME, Forbes, and The Journal of Brand Strategy. Together they unpack the power of content intent in boosting demand, exploring the distinction between learn vs. use intent, funnel phases in intent-focused strategies, and AI's role in content creation. The discussion covers streamlining content role...

Noz Urbina , alongside our host Larry Swanson , go deeper into the transformative power of artificial intelligence across business, creativity, and more. This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making. Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity an...

Noz Urbina explores the future of web development and content strategy with Steven Pemberton , a researcher whose contributions have shaped the World Wide Web, particularly in markup languages and web standards. Their conversation untangles the complexities of web technologies, focusing on structured content approaches and innovations in digital experiences. "My fundamental point of view is that i...

Noz Urbina delves into omnichannel strategy with Cliff Hazell, a founder, manager, and coach who has spent two decades dismantling barriers to exceptional work. Their discussion explores how to unify engagement and communication strategies across multiple touchpoints, moving beyond parallel approaches to create complementary experiences. They examine how organizations can orchestrate content, desi...

Noz Urbina and Tony Byrne , Founder of Real Story Group, explore the evolving landscape of content management systems and digital asset management. Their discussion spans from the emergence of headless CMS to AI's growing influence in content strategy, offering a comprehensive look at how organizations can navigate modern content technologies. The conversation covers crucial developments in DAMs,...

Noz Urbina and Brian Piper , Director of Content Strategy and Assessment at the University of Rochester, examine how digital marketing and content strategy continue to evolve with AI and emerging technologies. Their discussion covers practical applications of analytics for understanding user journeys, approaches to content optimization, and the potential of AR/VR in education. Drawing from his exp...

In this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy. With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences. The discussion also touches on...

In this episode, Noz Urbina sits down with Regina Lynn Preciado , senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver inf...

In this episode, Noz Urbina and Scott Kubie  delve into the world of content ecosystem mapping. They discuss how this strategic approach can revolutionise content strategy by aligning digital strategy with business goals. Learn how to disambiguate and clarify your organisation's content reality, making it easier to see the forest for the trees. Scott discusses the blurring lines between designers...

In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling. What you will learn: The common challenges faced in creating and implementing a conten...

In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and prob...

In this episode, Noz Urbina sits down with content expert Larry Swanson . Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or j...

In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions. What you will learn: The value and challenges of adopting AI for the pharmaceutical industry The concept and methodology of the core model for content design How to prioritize user needs and b...

In this episode, we hear from Alissa Briggs , Design Leader at Autodesk. Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value. What you will learn: Align marketing and product messaging for a seamless customer experience. Overcome organizational silos...

In this episode, we hear from Audrey Hamoy  and Jael Schultz from American Express.  Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels.  They discuss the imp...