Omnichannel by OmnichannelX

In this episode, we hear from Rahel Anne Bailie , Executive Consultant at ICP. In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality. Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage genera...

In this episode, we hear from Thomas Molenaar , Head of Marketing at Dechra Pharmaceuticals.  Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations. Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operatio...

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.  These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly...

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.  Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.  These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘rig...

In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.  He and  Noz Urbina  define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing d...

In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and Noz Urbina  discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touc...

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.  She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it. 

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.  She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it. 

In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.  Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results. “The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proacti...

How can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products. Together with Noz Urbina, they examine the nuances o...

What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.

In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users.   What are “immersive experiences” in the digital channel space?   “These experiences immerse a customer or user in an environment that presents them with content or user experience...

In this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations.   “If you make assumptions, this book is for you.”   And don't we all make assumptions? This book is truly meant for everyone as we all...

In this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project . He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.   We went offline for a long time during the pandemic. This episode was pre-recorded in 2021. Forging New Rela...

In this episode, we hear from Cruce Saunders, the founder, and principal at  [A]  ( simplea.com ). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation c...

In this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all...

In this episode, Programme Director  Noz Urbina  interviews  Mark Grannan , Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers...

Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts. In this session, we look at questions like: How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way? Does omnichannel strat...

Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.

Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could...

Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter: @OmniXconf Margot: @mbloomstein

Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come. Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he...

Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material. Twitter: @...