Alora Rachelle

Often Ambitious: A Photography & Business Podcast

Business EN ↓ 254 episodes

Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it. Hosted by business strategist Alora Rachelle , this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results. Each episode cuts through the noise w...

Author

Alora Rachelle

Category

Business

Podcast website

www.alorarachelle.com

Latest episode

Jul 9, 2026

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Episodes

153. IS TWC for Me: If I’m Scared to Raise My Prices? 06.03.2024

📣 REMINDER: THE WEDDING CEO CLOSES TOMORROW at 11:59 PM ET -- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads...

154. IS TWC for Me: If I Can’t Make It to the Coaching Calls? 06.03.2024

📣 REMINDER: THE WEDDING CEO CLOSES TOMORROW at 11:59 PM ET -- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads...

152. Stop Trend Chasing in the Industry, Here’s Why 29.02.2024

In this episode, Alora talks about chasing trends in the creative industry. She advises listeners to stay true to their personal style, especially when working on creative projects.  Alora then elaborates on the negative effects of trend-chasing such as rebrand whiplash, lost personal identity, and feeling trapped in a conforming cycle.  She encourages listeners to be intentional in one's wor...

151. How Lindsay Made $251K Inside TWC 27.02.2024

In this episode, Alora chats with one of her students, Lindsay.  They discuss Lindsay's journey from overworked and burnt-out wedding photographer to achieving work-life balance while earning a significant income. Lindsay shares how The Wedding CEO program helped propel her transition by teaching her the importance of clearly communicating her unique brand identity, setting boundaries, and ra...

150. Make $100K With 1/2 of Your Weekends Free as a Wedding Photographer 23.02.2024

In this Masterclass recap, Alora shares strategies on how to scale a wedding photography business to six figures without burnout. Some of the topics discussed in detail include implementing profitable pricing and mastering sales calls. Additionally, she also takes listeners through relatable success stories of students who have successfully applied these strategies.  This recap is an excellent res...

149. Escape the Saturated Cycle as a Wedding Photographer 21.02.2024

This episode outlines four ways wedding photographers can break free from the saturated market and make their businesses stand out.  Alora discusses common mistakes such as underpricing services, copying other photographers' brands, using non-engaging captions on social media, and only providing a pricing guide to clients without any customization.  She also provides solutions like calculatin...

148. How Mikayla Made $124K Inside TWC With a Rebrand 20.02.2024

In this episode, Alora revisits Mikayla who shares her journey of growth and success. She discusses her past struggles as an underpriced and overworked photographer who missed out on life's events, but after joining The Wedding CEO program, she rose to the top by raising prices over 3k, launching a successful rebrand, and booking high-end destination weddings. Mikayla also talks about the imp...

147. How Self-Care Makes You Rich as an Entrepreneur 15.02.2024

In this episode, Alora discusses the importance of rest and self-care in enhancing creativity and productivity. This includes practical insights on setting boundaries around work, creating routines that foster self-wellness, and the importance of social connection.  In the business context, Alora imparts lessons on achieving work-life harmony and improving business sustainability by automating sys...

146. Dream Clients Don’t Book Cheap Photographers (Here’s Why) 13.02.2024

In this episode of The Wedding CEO Podcast, Alora discusses her belief that dream clients don't hire cheap photographers.  She shares her insights on various pricing tiers for wedding photography, advocating for a minimum charge of $5k per wedding for photographers to attract high-quality, grateful, and easy-to-work-with clients.  She touches on the importance of recognizing not all clients w...

145. Attract Your Dream Clients With Your Brand Story 08.02.2024

In this episode, we're talking about something big for your business – your brand story. It's not just a tool; it's a way to change how you talk and share stuff, making your ads, messages, and posts better, especially on places like Instagram. Find out about the three main parts of a great brand story: brand promise, brand pillars, and brand personality. -- 🔥 Join the waitlist for...

144. Custom is the New “Luxury” for the Wedding Industry 06.02.2024

In this episode, Alora dives into why customization is the new luxury trend in the wedding industry.  Based on her experience with her students, she discusses the need for you to offer personalized packages instead of rigid price guides. According to her, clients are more willing to exceed their budget when packages are tailored to their specific needs. -- 🔥 Join the waitlist for the InDemand Inq...

143. What To Focus on RIGHT NOW as a Wedding Photographer (Based on Your Income) 30.01.2024

Today, Alora discusses the stages of building a successful wedding photography business, explaining each income level from 0 to 100k and beyond.  At the 0-25k level, she advocates for free marketing strategies to generate inquiries. Between 25-50k, it's advised to diversify marketing strategies and pursue brand reassessment. In the 50-75k range, it's important to focus on better pricing...

142. How to Re-Define Your Personal Brand in 2024 23.01.2024

Alora reflects on her journey of navigating her own personal brand and how she expresses her intention to change the way she handles her branding from here and her life shared on social media. She also touches on the choice of having a personal brand versus a business brand and their differences.  This episode provides insights on personal branding, online privacy, and self-trust, encouraging you...

141. My Trend Predictions, Ins & Outs for 2024 16.01.2024

In this podcast episode, Alora discusses her trend predictions for wedding photographers in 2024.  One trend is that of a 'soft CEO life', which balances personal life aspects with the flexibility of entrepreneurship, and a move away from 'hustle culture'.  Other anticipated trends include seeking business simplicity, endorsing authentic creativity, accurately identifying dream...

140. Leaving the Wedding Industry: Reflecting After 12 Years in Business 09.01.2024

In this episode, listen as Alora reflects upon her 12 years' worth of experience in the wedding industry, detailing her journey from shooting her first weddings to scaling up her business and charging premium rates.  She discusses the importance of overcoming challenges, learning how to market herself, navigating the impact of the pandemic, and realizing her passion for teaching other photogr...

139. How to Master the Soft CEO Life 26.12.2023

With the impending crash & burn of hustle culture, pivoting to a soft CEO life is what you should aim for. The soft CEO life is one with the perfect mixture of relaxation and revenue, one where you choose to have a more balanced life than chasing 9 figures. Hustling too much will lead you spiraling to never being content, which also leads to sometimes neglecting people in your life. The Weddin...

138. How to Survive the Winter Blues as a CEO 19.12.2023

It's winter time! But as the holidays come near, we all can't avoid the seasonal depression too. This episode will teach you a couple of therapeutic practices to help such as exercising, spending less time in social media, catching up with people to fill that sense of community in you, and a lot more. -- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member p...

137. REPLAY: 5 Things You Must Do in Slow Season 12.12.2023

As we travel through the slow season, let's explore how to use holiday periods to our advantage.  We'll unwrap some vital tips for turnarounds during these seasons and how they can set you up for success. Get an exclusive glimpse into my signature program, The Wedding CEO.  This program aims to catapult your wedding photography business to 100k. It's time to invest in yourself, avoi...

136. When Others Don't Support Your Business 05.12.2023

Is it discouraging when the people around you don't support your business dreams? How do you navigate through this lack of support and build a successful venture?  In this episode we discuss the importance of understanding their supposed "lack of support" and how maintain a healthy balance between your personal and professional life.  Remember, you don't need validation from an...

135. Video as a Marketing Strategy with Nathan Chanski 28.11.2023

Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. While he lives and breathes for the entrepreneurial journey, His primary passion is always centered around glorifying God through everything he does, building a life with his wife Kayla, and inspiring individuals to create the life and career of their full potential. 🌟 Nate's Links I...

131. Should I Join TWC If I'm Not Getting Clients? 21.11.2023

Still unsure about joining TWC? In this episode, Alora explains why you DEFINITELY need to join TWC especially if you're not getting clients. She shows how TWC teaches you to position your brand, how to know your dream client (and attract them), and how to hone in your uniqueness so that your brand wouldn't rely on trends. -- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challen...

132. How We Help You Make $50k Inside TWC 21.11.2023

What do you stand for? Why in the world are you doing this? "These 2 things will support you as you scale into the multiple 6 figures." In this episode, Alora explains how to build a solid foundation to make sure your business reaches the $50k mark. TWC will teach you the 3 C's that you may be lacking: Confidence, Consistency, and Clarity. -- 🔥 Join the waitlist for the InDemand In...

133. How We Help You Make $100k Inside TWC 21.11.2023

Can't get out of the 5-figure cycle? Pricing profitably is what's going to take you to $100k and beyond! In TWC, we teach you how to triple your prices without losing clients. This episode shows you the difference a mindset can make even in simple scenarios.  Alora also discusses a profit pricing formula to help you gauge the next steps you need to make to breakthrough the 6-figure mark....

134. We Tear Up Your Website, IG, and Portfolio Images 21.11.2023

In this episode, Alora explains how TWC will help tear up your website, Instagram, and portfolio images so that you can position your brand to showcase what represents you and your business better. -- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch busines...

130. How Ali Made $15.9k in 4 Hours Inside TWC 20.11.2023

" Finding out that you were severely underpricing was hard to learn but necessary." Ali discusses how she not just only got back her investment in TWC but multiplied it! The course helped her build a lot of confidence after knowing what her business is, knowing what she wants her clients to feel like, and knowing the art she wants to create. Listen to this episode to find out her biggest...

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