Alora Rachelle
Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it. Hosted by business strategist Alora Rachelle , this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results. Each episode cuts through the noise w...
Author
Alora Rachelle
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
179. 3 Steps to Booking $10k Weddings 30.10.2024 11:59
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
178. How your Brand Story is going to save your photography business 22.10.2024 8:56
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
177. Why $100k is the standard for Photographers... 14.10.2024 13:09
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
176. Let's catch up, where I've been, personal goals, and TWC updates! 07.10.2024 23:06
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
175. 5 Mindset Shifts That Helped My Clients Book More Weddings This Month 20.08.2024 15:11
In this episode of the Wedding CEO podcast, Alora emphasizes the importance of mindset, discussing the transition from a 'starving artist' mentality to a 'CEO mindset'. Key topics include overcoming fixed mindsets, embracing a growth mindset, adopting an abundance mentality, and the critical role of confidence and strategic action in entrepreneurial success. The episode also...
174. It’s Not Too Late to Book Weddings This Year (Here’s Why) 06.08.2024 18:13
In this episode of the Wedding CEO podcast, dive deep into why it's not too late to book weddings for the current year, next year, and beyond. Alora discusses emerging trends, such as couples booking micro weddings and last-minute elopements within three to six months before their wedding dates. Learn about the importance of having future pricing ready, refreshing your website, aligning your...
173. Simple Strategies to Make More $$ This Summer 16.07.2024 16:54
In this episode, we dive into simple yet effective strategies to boost your income this summer. Alora discusses the difference between coaches and strategists, highlighting the value of personalized advice tailored to unique business needs. The episode also covers her journey from idea to successful launch, offering insights into building a brand and refining business strategies over time. A key t...
172. 3 Ways to Scale to Multiple Six-Figures as a Wedding Photographer 02.07.2024 17:56
In this episode, Alora discusses rebranding, marketing, and the significance of community support. She provides three strategic ways for wedding photographers to scale their business to multiple six figures: raising prices, building a team, and adding income streams. Alora offers insights on managing luxury market demands, the benefits of running a diversified business model, and her innovative...
171. How to Create a Luxury Client Experience With Nata Salvatori 11.06.2024 31:19
In this episode of the Wedding CEO Podcast, Alora welcomes Nata, a multi-business owner and the creator of Timeline Pro, an app designed to help wedding professionals streamline their scheduling and client communication. Nata shares her journey and insights on creating the app, which offers features like a customizable timeline, built-in shot lists, sunset indicators, and a note section purely for...
169. Get Your Next 10 Inquiries in 30 Days in TWC 06.06.2024 13:13
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
170. The Support Inside TWC is UNMATCHED 06.06.2024 7:23
-- 🔥 Join the waitlist for the InDemand Inquiries 90-day Challenge → Founding member pricing before the doors even open to the public July 27th. 🏛️ Apply for The Wedding Atelier , my high-touch business program for photographers ready to double their prices, book less, and get their weekends back 🤍 Come say hi on Instagram and Threads ✨ Loved this episode? Leave a rating & review on Apple o...
168. The Market Isn’t Saturated, You Just Blend In 05.06.2024 9:03
In this episode, Alora debunks the myth of market saturation in the wedding photography industry. With insights from a recent poll on Threads (an Instagram-affiliated app), she explores why many photographers aren't booking clients and discuss the importance of branding. Emphasizing the significance of having a strong brand strategy and identifying your dream clients, Alora shares actionabl...
167. Networking Is "The New Black" in the Wedding Industry 04.06.2024 7:34
This episode emphasizes the importance of networking, particularly through word-of-mouth referrals, as a powerful marketing tool for those in the wedding industry. Alora discusses the overwhelming nature of digital advertising and social media marketing, suggesting that personal referrals and connections remain highly influential in attracting inquiries and securing bookings. The episode further...
166. How Chrissandra Made $22K With a 9-5 While Inside TWC 30.05.2024 32:11
In this episode, Alora interviews one of her students, Chrissandra, to discuss her journey from being a timid wedding photographer to a confident salesperson and successful business owner. Chrissandra shares insights on overcoming pricing and sales challenges, the importance of asserting oneself as an expert, and the significant role of the Wedding CEO program in her development. The discussion di...
165. How Meg Made $50K While Moving Her Business, Raising Her Prices, and Mastering Her Brand 28.05.2024 26:44
In this episode of the Wedding CEO Podcast, Alora interviews Meg, a Colorado wedding and elopement photographer and student of the Wedding CEO program. Meg shares her transformative journey from struggling with her business after relocating from Nebraska to Colorado, to becoming a successful and confident photographer. Meg discusses overcoming mindset hurdles, refining her brand, and mastering sal...
164. How Khariza Made $52K With a 9-5 and a Simple Website Refresh 23.05.2024 27:49
In this episode, Alora interviews Khariza, a student who has successfully transitioned from earning $20k to $52k as a wedding photographer. Khariza shares her journey starting from 2016, initially capturing events like a Vietnamese tea ceremony with limited experience, to leveraging social media and second shooting gigs for portfolio building. The conversation dives into the pivotal role of The We...
163. Don’t Invest in a Rebrand Without Doing This First 21.05.2024 9:14
This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand. Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly. Insight is shared on cr...
162. You Can Create the Perfect Wedding Packages (Here’s How) 16.05.2024 10:28
In this episode, we discuss the concept of price perfection for wedding photographers, challenging traditional notions of pricing based on self-worth. Alora shares personal experiences of undercharging and evolving in the business, emphasizing the importance of determining prices based on the costs of life, business, and savings rather than competition or self-valuation. The episode introduces t...
161. How to Get Dream Wedding Inquiries Right Now 14.05.2024 10:51
In this episode, we focus on addressing common marketing challenges within the wedding industry, particularly why wedding professionals are not getting inquiries or are getting ghosted by potential clients. Alora shares insights from a recent coaching call, emphasizing that lack of inquiries is a marketing issue, while not booking clients is a sales issue. She introduces the concept of the '...
160. How to Never Get a Ghosted Inquiry (Ever Again) 07.05.2024 8:01
In this episode of the Wedding CEO podcast, Alora shares effective strategies for wedding photographers to avoid being ghosted by potential clients. She emphasizes the importance of sending multiple follow-up emails and reminding clients that their booking dates are not secured until confirmed. She critiques the desperation often communicated by photographers, suggesting a shift towards showcasin...
159. How to Manage a Six-Figure Wedding Photography Business as a Mother 30.04.2024 21:13
In this episode of the Wedding CEO podcast, Alora dives into the complexities of managing a busy business while raising children, a topic highly requested by her Instagram followers. She shares her journey from the rapid growth of her business coinciding with the birth of her daughter, to embracing the chaos of motherhood with strategic time management and prioritizing family. Alora discusses th...
158. How Saving Helps You Pay Yourself as a Photographer with Gina Knox 16.04.2024 32:47
In this episode, Alora invites Gina Knox to share invaluable advice for creative business owners struggling with financial management. Gina. a financial coach specializing in entrepreneurs with variable income, discusses her journey from being curious about money to eventually working in FinTech and helping clients save millions. The episode covers misconceptions about money management for creativ...
157. How to Attract Dream Clients in Just 1 Hour 26.03.2024 7:46
In this episode of the Wedding CEO podcast, Alora shares insights from recent private coaching calls, showing the power of one-on-one coaching for wedding professionals feeling stuck or unable to attract their ideal clients. Highlighting the lack of a brand story as a common issue, she discusses how to identify and overcome barriers to attracting dream clients. The episode also emphasizes the imp...
156. How to Become a Destination Photographer Using SEO With Brianna Parks 19.03.2024 18:46
In this podcast, Alora interviews Brianna Parks, an SEO specialist, and wedding photographer. Brianna shares her experiences in starting a photography business right out of college, and how she used SEO strategies to grow her business from Idaho to California. Throughout the discussion, Brianna emphasizes that SEO is a long-term strategy that can take a year or more to yield results, and during th...
155. Build an Associate Team That Triples Your Income with Emily Loeppke 12.03.2024 47:58
In this episode, Emily Loeppke from Anna Delores Photography talks about something really important in the photography world – having a team of photographers. This means taking on a leadership role and managing others. She dives into the debate about photographers who have teams, stressing the need for clear rules, agreements, and understanding how to use pictures and photography tricks. Emily als...
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