Of Record

Of Record | The latest in digital marketing & advertising

Business EN ↓ 229 episodes

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government spac...

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Of Record

Episodes

Volumetric Pants are in Meanwhile Facebook Misinforms the Zeitgeist | Weekly Digital Marketing Update 4/1 01.04.2022 40:39

Digital Ad Market Update: 3/18 - 4/1 2022 Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less. Top Stories: Skinny pants slander and cyclical fashion trends. Disney lights itself on fire and wonders why it's getting hot. Tune in for some fire avoidance techniques. NBA dips toes into...

Clippy, Chippy, and Mr. Breadstick Walk Into Uncle Vanyas | Weekly Digital Marketing Update 3/18 18.03.2022 30:38

Digital Ad Market Update: 3/11 - 3/17 2022 Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less. Top Stories: Netflix cracks down on password sharers. Facebook (aka Meta) steps into the world of NFT minting. Oh, and apparently no more saying you want to k*ll Putin. Adobe is unveils new AR e-commerce to...

Propaganda and Marketing in the War in Ukraine | Weekly Digital Marketing Update 3/10 10.03.2022 28:01

Digital Ad Market Update: 3/1 - 3/10 2022 In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.

Gamers Are Taking Over the Super Bowl | Weekly Digital Marketing Update 2/18 18.02.2022 38:24

Digital Ad Market Update: 2/11 - 2/18 2022 Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less. Top Stories: Super Bowl 2022 ratings are in. Two numbers stand out. Let's break it down. The commercials of the Super Bowl are not what they used to be. Did you like any at all? Let's talk about them. The late state Winter Oly...

McConaughey's Done With Space Olympics & Q4 Earnings | Weekly Digital Marketing Update 2/10 10.02.2022 44:12

Digital Ad Market Update: 2/4 - 2/10 2022 Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less. Top Stories: Q4 Earning Reports are out, and some surprises are in the mix. Amazon raises its prices, and for what? Let's discuss. The Olympics are going on, but are you watching? Stay tuned for a Matthew McConaughey ad break...

Joe Rogan's Late Stage Olympic Valentine | Weekly Digital Marketing Update 2/3 03.02.2022 37:48

Digital Ad Market Update: 1/27 - 2/3 2022 Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less. The Super Bowl is getting closer, and we're talking about the ads we expect to see. Will this year have the highest ratings in recent memory? Let's talk about it. The Winter Olympics are gearing up to be 'whel...

Barbie Fashionista TikToking At Her Virtual Luxury Destination | Weekly Digital Marketing Update 1/26 26.01.2022 42:42

Digital Ad Market Update: 1/18 - 1/26 2022 This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less. Is your luxury destination getting too many visitors? Peep the shoulders. Neighbor town? Invest in housing now. Barbie and Balmain break into the metaverse. Are you a Barbie girl in a virtua...

Disrupting the Disruptors and Not Caring About It While Tending Your Homestead | Weekly Digital Marketing Update 12/24 03.01.2022 1:07:55

Digital Ad Market Update: 12/17 - 12/24 In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes. Enjoy! Top Stories: The metaverse has brought about some bullish behavior from the heads of big tech. Wallstreetbets has popularized memestonking in 2021,...

An Ol' Western Hallmark Movie Straight to the Hub | Weekly Digital Marketing Update 12/16 16.12.2021 50:42

Digital Ad Market Update 12/11 - 12/16 Joe brings in Helen and Producer Kiersten to review the latest marketing, tech, and culture news, all in 51 minutes or less. Top Stories: P*rnHub yearly search stats are coming in hot and we're going over a bunch. (Skip to 12:00 for the next topic) Western clothing is having a revival this past year and we have some ideas why. Hallmark movies follow a specifi...

A Fiery CoComelon Christmas Stream in Your Virtual Living Room | Weekly Digital Marketing Update 12/10 10.12.2021 34:08

Digital Ad Market Update 12/08 - 12/10 Co-host Joe wanted to bless your feeds with a second episode this week so here we are. Covering topics in marketing, tech, and culture, all in 35 minutes or less. Top Stories: CoComelon enters the billion club. Spotify Wrapped gains all the free attention. Fireplace streams and the ambient sound wave. Virtual rooms as the next wave of metaverse/ NFT hype? Chr...

A Black Friday Clippy Hallmark Movie On AMC NFTs | Weekly Digital Marketing Update 12/08 08.12.2021 31:29

Digital Ad Market Update: 11/17 - 12/08 2021 This week, Joe takes the reigns and leads the podcast with producer Alex through the latest marketing, tech, and culture news. Listen to it all in 32 minutes or less. Top Stories: Trends from Black Friday. The resurgence of Windows' Clippy. Hallmarkesque holiday movie strategies, and our recommendations for the next big flick. AMC NFTs for the latest sp...

Proto Web 3.0 Spaghetti Holiday Mayhem 17.11.2021 40:25

Digital Ad Market Update: 10/19 - 11/16 2021 In this episode, Joe breaks down a variety of topics from western revival, a proto-Web 3.0 business, and holiday shopping metrics. All in 41 minutes or less. Top Stories: Yellowstone's success among streaming confusion could be a sign of the return of cinematic tv and the western genre. Substack, a publishing platform for creators, works similar to how...

That's Meta + Peasants Spooky Takeover 29.10.2021 49:41

*Special Episode Alert* This week, Of Record host Joe, gives the much-needed breakdown on Facebook's corporate name change to Meta -getting into the metaverse (aka web 3.0) and Facebook's goals for the future of their company. After, get ready for the Peasants Podcast Halloween takeover. We get into the movie Lightyear, the best Halloween movies, the best candy, the spookiest states, scary stories...

Oh, You Wanted that? Better Luck Next Year | Weekly Digital Marketing Update 10/18 18.10.2021 34:30

Digital Ad Market Update: 10/06 - 10/18 2021 Matt and Joe team up and breakdown the biggest holiday shopping news so far. Tune in for everything marketing, tech, and culture related - all in 35 minutes or less. Top Stories: Shipping delays are just what the holidays needed. We're breaking down why this holiday season might look different than those of the past. Apple and Facebook's Privacy battle...

Facebook $h!ts the Bed & Amazon's Killer Robot 05.10.2021 49:10

Digital Ad Market Update: 10/01 - 10/05 2021 Matt, Joe, and Nick catch up on what's been going on the last few days in media & marketing. Facebook's massive worldwide blackout, TikTok's big news, Amazon's issues with low quality products available on their platform, and of course: a quick BTS and K-Pop sidetrack. Of Record is back, and you'll want to hear what's new, all in 50 minutes or less. Top...

Ronaldo Says Night Night, Sunday Ticket Eyed by Big Tech, and NIL Madness 17.09.2021 34:15

Digital Ad Market Update: 9/11 - 9/17 2021 Matt, Joe, and Jack get in the studio for a special sports-themed episode. With topics revolving around CR7, big tech trying to jump into football, and the latest college NIL news - this is an episode you will not want to miss. Hear it all in 35 minutes or less. Top Stories: Cristiano Ronaldo makes his return to the Premier League, except fans are confuse...

How Music Marketing ACTUALLY Works in 2021 w/ J&R Adventures Director Of Marketing & New Release Project Manager Rachael Iverson 15.09.2021 52:02

*Special Episode Alert* In this episode, Of Record hosts, Matt and Joe are joined by J&R Adventures Director of Marketing and New Release Project Manager Rachael Iverson. With topics revolving around what we got wrong on our recent music-themed episode, how the industry actually works, growing as an independent artist, and the future of the music industry and sound atmosphere, tune in! Tune in for...

TikTok Swift-ly Overcomes Youtube | Weekly Digital Marketing Update 9/10 10.09.2021 32:36

Digital Ad Market Update: 8/27 - 9/10 2021 Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less. Top Stories: TikTok just beat YouTube in average viewing time, and we have some thoughts about why. T-Swift joins the Tok, and we're curious why now - what...

John Mayer, Lil Nas X, and BTS: Music Marketing in 2021 26.08.2021 38:30

Digital Ad Market Update: 8/20 - 8/26 2021 Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it all in 46 minutes or less. Synopsis: John Mayer takes on the Mandela effect with his latest album Sob Rock, and we dive into its 80s themed marketing...

What's Your Stance On Afghanistan, Bagel Bites? | Weekly Update 8/19 19.08.2021 27:49

Digital Ad Market Update: 8/6 - 8/19 2021 Joe, Jack, and first-time host Kiersten have got the latest marketing, tech, and culture news just for you. In 28 minutes or less, you can be the person who knows things at your next event or water cooler conversation. Big brain time? Always. Top Stories: Amazon surpasses Walmart in sales from the past 12 months. What does this mean for the future of shopp...

'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball - Full Compilation 12.08.2021 2:45:56

Welcome back for the full compilation episode of Joe's limited series. Enjoy! Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Find the article here: https://bit.ly/37xgA3s . Want to skip certain parts? Find the timecodes below! Intro - 0:00 Part 1...

Fall Is Here, Snapchat is Old, Kylie Jenner? | Weekly Digital Marketing Update 8/5 05.08.2021 30:10

Digital Ad Market Update: 7/28 - 8/5 2021 Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less. Top Stories: Shopify to start selling NFTs on their e-commerce platform. From here, we broke into a discussion about when each host would jump into the NFT market. Tune in for it all. Snapchat had a tough time 3 yea...

Empty Olympics? Super No Thanks | Weekly Digital Marketing Update 7/27 29.07.2021 33:41

Digital Ad Market Update: 7/16 - 7/27 2021 Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less. Top Stories: Texas and Oklahoma move to the SEC - leaving the ACC behind. Going where the money is seems to be a growing trend in the college sports world. Come for the whole breakdown. In the digital space, crea...

BTS Doesn't Need Permission For Buttery Dynamite | Weekly Digital Marketing Update 7/15 15.07.2021 34:30

Digital Ad Market Update: 7/8 - 7/15 2021 Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less. Top Stories: Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power. Space Jam 2 is coming soon, and to hype up the re...

Oxford Road CEO and Media Roundtable podcast host Dan Granger on the media industry and its future 14.07.2021 45:55

*Special Episode Alert* In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss! Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less. Find Dan Granger: https://www.mediaroundtable.com