Of Record

Of Record | The latest in digital marketing & advertising

Business EN ↓ 229 episodes

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government spac...

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Of Record

Episodes

Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9 09.12.2022 29:23

Digital Ad Market Update: 12/6 - 12/9 2022 Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less. Top Stories: Crocs are making a comeback and we have Zoomers to thank for it. Apple Music is releasing a new feature called Sing. We break down the best useless gifts of this holiday season and we give our opinio...

Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5 05.12.2022 47:35

Digital Ad Market Update 11/24 - 12/5 2022 Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less. Top Stories: BTS member V bests Mariah Carey in a Top Christmas song list. Ticketmaster has been talked about a lot lately due to their monopolistic hold on the ticket industry, and we discuss how much f...

Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23 23.11.2022 45:27

Digital Ad Market Update: 11/18 - 11/23 2022 Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less. Top Stories: Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey! Lowes has a plan for those m...

Amazon DROPS Packages Literally, Elon Twittering, and Ads of the FutureTok | Weekly Digital Marketing Update 11/17 17.11.2022 42:34

Digital Ad Market Update: 11/11 - 11/17 2022 Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less. Top Stories: Elon Musk fans the Twitter flames while reviving the platform. TikTok is dominating the ad game and we prophesy what the future ads will look like on this platform. Amazon is doing some thing...

Improving A Downsizing Big-Tech and the Brand Unloyal Generation | Weekly Digital Marketing Update 11/10 10.11.2022 44:02

Digital Ad Market Update: 11/5 - 11/10 2022 Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less. Top Stories: Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown. Q4 has not been good on big tech. A lot of changes are happening...

Elon Musk's Pay-Per-Blue and Zuckerberg's Metaverse Bet | Weekly Digital Marketing Update 11/04 04.11.2022 40:58

Digital Ad Market Update: 10/29 - 11/4 2022 Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less. Top Stories: Elon Musk unveils his pay-per-blue checkmark system, and we break down our predictions for where he plans to take the app. As predicted last week, Taylor announced...

Elon's Twitter, Kanye's Self-Cancellation, and Taylor's Midnights Strategy | Weekly Digital Marketing Update 10/28 28.10.2022 46:42

Digital Ad Market Update: 10/21 - 10/28 2022 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less. Top Stories: Taylor Swift's latest album Midnights is a guidebook for how to release an album. We're breaking down everything she did right. Kanye West has been in the news lately, and there's been much debate...

Ulta Podcast Backlash, Sims 5 Eventually, and Amazon's New NFL Exclusive | Weekly Digital Marketing Update 10/20 20.10.2022 42:44

Digital Ad Market Update: 10/13 - 10/20 2022 Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less. Top Stories: Amazon gets an NFL exclusive in 2023. Tune in to find out what. McDonald's brings back what spooky merch? Calm app dives into mental health services. Things are starting to look a little ha...

The Saturated Thrifting Market and TikTok Algorithm Burnout | Weekly Digital Marketing Update 10/12 12.10.2022 41:55

Digital Ad Market Update: 9/29 - 10/12 2022 Joe, Kiersten, and producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less. Top Stories: Amazon's Prime day event ends today. We discuss the kids' holiday shopping propaganda and the secret campaign to push holiday gift buying earlier. TikTok's data collection is more valuable than Yo...

Dragon Hair Outrage and the Riri Halftime Show | Weekly Digital Marketing Update 9/28 28.09.2022 39:20

Digital Ad Market Update: 9/23 - 9/28 2022 Joe, Kiersten, and producer Alex take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 40 minutes or less. Top Stories: Apple Music is set to sponsor the Super Bowl Halftime Show with Rihanna headlining. Oh yeah, that's happening. Is changing the race or gender of a character from its original iteration an issue for...

Football Media Rights Mayhem and Deadly Sleepy Chicken Challenge | Weekly Digital Marketing Update 9/22 22.09.2022 49:29

Digital Ad Market Update: 9/10 - 9/22 2022 In the studio, we have Joe, Kiersten, Jared, and producer Alex, breaking down the latest marketing, tech, and culture news. Hear it all in 50 minutes or less. Top Stories: College football conferences and NFL franchises are huge money makers because of the massive media rights deals they bring in. Tune in for our breakdown. NyQuil chicken is the latest we...

AI Rapper Cancelled, Lulu Lemon Limelight, and the Lindsey Vonn Loophole | Weekly Digital Marketing Update 9/9 09.09.2022 45:17

Digital Ad Market Update: 8/19 - 9/9 2022 Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: Capital Records is canceling its AI rapper project on account of racism. Who could've seen this coming? AI art wins awards. Is AI-generated art worthy of recognition and fair to physical and digital...

Pumpkin Spice But Earlier and Faster Internet Everywhere | Weekly Digital Marketing Update 8/18 18.08.2022 34:36

Digital Ad Market Update: 8/5 - 8/18 2022 Joe, Kiersten, Helen, and Producer Alex are in the podcast studio to break down the latest marketing, tech, and culture news. Hear it all in 35 minutes or less. Top Stories: Pumpkin spice is back and we're asking the tough questions. How early is too early for pumpkin spice? What states are running the most spice? The discussion somehow turned into a break...

Facebook Falls and Batgirl Not Rising | Weekly Digital Marketing Update 8/4 04.08.2022 36:15

Digital Ad Market Update: 7/30 - 8/4 2022 Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less. Top Stories: Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it. BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in. Batgi...

A Spacy Bugger King TikTok Thief with a Side of Nuggets, Please | Weekly Digital Marketing Update 7/29 29.07.2022 36:15

Digital Ad Market Update: 7/16 - 7/29 2022 Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all! Top Stories: Facebook looks to copy TikTok's strategy for success, but will it work? Let's discuss. NASA clothing and accessories have been everywhere lately, and you may be wondering why....

Top Gun Sinks Titanic & Streaming Giants Using Ads | Weekly Digital Marketing Update 7/15 15.07.2022 34:27

Digital Ad Market Update: 7/9 - 7/15 2022 Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less. Top Stories: Molson Coors to rejoin Super Bowl Advertising. Netflix and Disney dip their toes into streaming with ads. Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory... Dallas...

Minors Bartending, TikTok Lawsuits, and Beyond | Weekly Digital Marketing Update 7/8 08.07.2022 36:26

Digital Ad Market Update: 6/31 - 7/8 2022 It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less. Top Stories: Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question. How do you sav...

Roe Aftermath in the Digital Space | Weekly Digital Marketing Update 6/30 30.06.2022 41:35

Digital Ad Market Update: 6/24 - 6/30 2022 Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less. Top Stories: iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse. Facebook copies another company's idea. This time it's Discord. Will their version be any b...

Eel Pit Mayhem in Yellowstone | Weekly Digital Marketing Update 6/23 23.06.2022 37:47

Digital Ad Market Update: 6/16 - 6/23 2022 Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less. Top Stories: CBS' Yellowstone has huge viewership. How is it different from their other programming? Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown. Elon Musk may turn Twitter...

Inside Outtakes and the Maximalist AI Awakening | Weekly Digital Marketing Update 6/15 15.06.2022 41:22

Digital Ad Market Update: 6/3 - 6/15 2022 Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less. Top Stories: Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss. Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennia...

Love Death + TikTok | Weekly Digital Marketing Update 6/2 02.06.2022 50:15

Digital Ad Market Update: 5/25 - 6/2 2022 In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less. Top Stories: Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could...

Safely Dangerous Boomer Product Placement | Weekly Digital Marketing Update 5/24 24.05.2022 38:57

Digital Ad Market Update: 5/10 - 5/24 2022 In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less. Top Stories: Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss. Product placement is evolving, and it's turning green....

Marketing the Met Gala and Bad Pickup Lines | Weekly Digital Marketing Update 5/9 09.05.2022 44:25

Digital Ad Market Update: 4/21 - 5/9 2022 Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less Top Stories: The met gala happened. Who won? What does it mean in the world of marketing? Tune in. You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around. Location data being sold from a gay dating app...

Get Your Sunday Ticket to the AI Generated Meta World, Boomer | Weekly Digital Marketing Update 4/20 20.04.2022 36:01

Digital Ad Market Update: 4/16 - 4/20 2022 We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less. Of Record This Week: More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss. The AT&T Discovery WarnerMedia merger has us thinking what other...

A Musky Summer Data Broker Box Office | Weekly Digital Marketing Update 4/15 15.04.2022 37:57

Digital Ad Market Update: 4/2 - 4/15 2022 Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less. Top Stories: John Oliver put pressure on congress about data privacy. Elon Musk is making moves on Twitter and we have the breakdown. Summer is coming in hot and we discuss some trends and entertainment to...