Not Your Average Online Marketing Podcast

Hey there not-so-average marketers!  I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous.&quo...

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world.  Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Pass...

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities.  Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through. Disc...

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return.  This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you're going to... Learn how to execute...

In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability.  I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising I use (long-term, launch-term, an...

In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession."  I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI. Discover my four-part advertising framework that's built for sustainable...

In this episode, I'm breaking down exactly how I ran a successful "non-live  live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings.  I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch. See the five specific "rules of the game" I...

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%. Discover Jena's "micro-decision"...

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67.  I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins The "Three C'...

Looking for a more sustainable way to generate consistent revenue?  In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit track...

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer?  This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies.  Before you make your next move, you’ll want to hear th...

On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too! I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you&ap...

In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.   I'm sure I don't have to tell you that things have  shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" o...

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen.  Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations. Zach & Aandra breakdown the power of a well crafted sales message in a live prom...

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.    Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month! So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW in...

 In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads. I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale. I'll be share insights on...  How to look at the big picture o...

Today's episode addresses the age old question: Can you build a business without creating NEW  core content every week... I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you... During the show we're gonna dive DEEP into some exciting things including... The (4) key things we shifted our focus to in order to still generate ne...

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When you tune in you're goin to learn: How An...

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment i...

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.  We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical...

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explore why she choses to offer multiple produ...

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.  When you tune into this week's episode you'll learn......

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to succ...

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.  They began to voice their concerns and questions - these questions from her...

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens... I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years. When you tune in you'll hear... The FOUR primary strategies that we've deployed to work an...